Video marketing youtube

Video marketing youtube
In this file, we share with you all information that related to video
marketing youtube such as video marketing tips, video marketing tools,
video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
So you’ve managed to get 60,000 YouTube views on that video you
posted last week…
So many views!
I know, pretty exciting hey? Now, if you’re like most marketers, you
think, “YES! My video marketing is kick ass!” and then you start
practicing Markie award thank-you speeches in your bathroom mirror.
But I want to ask you a question that has probably already crossed your
mind. That tiny voice in the back of your head has surely whispered it,
or your CMO has hinted, but I’m flat out just going to ask: So what?
Video marketing. Free pdf download examples Page 1

Where did these mysterious views come from? Who is watching your
videos? And, as every marketer should question, are these viewers part
of your target audience contributing to ROI, or are they just randoms
who landed on your content after watching 20 videos of a chihuahua
doing yoga?
YouTube Matters
This post isn’t a bash on YouTube – far from it. YouTube is a critical
part of your video marketing strategy as it’s the second largest search
engine next to Google. Based on a study by Pardot, 72% of product
research for a future business purchase begins on Google, so you
definitely want to use YouTube to improve your visual search rank, but
too many marketers rely on YouTube as their only tool.
Do you want to compete with suggested content?
YouTube is great for search, but it also has lots of potential distractions
and you don’t want to lose new prospects to YouTube’s suggested
content (especially if they’ve made it all the way to the end of your
catchy video and you haven’t paid for pricey publisher privileges).
So let’s take a look at how to make better use of YouTube and your
marketing budget by driving engaged viewers back to your website. You
want to point people back to your site where they can consume more of
your content and encounter clear options to convert. When you
supplement YouTube with a video marketing platform, you’ll also be
able to find out exactly who your viewers are.
Practical Ways to Drive Viewers to your Website

A lot of brands are starting to use YouTube annotations to point viewers
to their own website. Basically, when someone’s watching your video,
you can use an annotation like “learn more here” and link your audience
back to your home base. Just look what Lowes did at the end of their
Christmas lights video:
As you can see, Lowes uses the annotations as a CTA to direct viewers
back to the exact products featured in the video.
Annotations are free, easy to use, and they perform better than banner
ads. As an example, a traditional banner ad gets a CTR of 0.1%., but
with annotations on their YouTube videos, Salesforce achieved an
average CTR of over 1%.
The Pros & Cons
Directing people to your site using annotations is both good and bad.
Some folks have annotations turned off completely and, technically, if
someone watches only 20 seconds of your content and then heads to
your site, this can hurt your (non-paid) YouTube search rank based on
broken session time.
This is why you’ll want to use your channel branding to point to your
website, or do as Lowes does and save the site suggestion until the very
end of your video. The links to your site don’t necessarily have to be
clickable, they just need to point to where viewers can find more content
they can subscribe to if interested.
It’s About Your Intention

Looking to convert viewers?As digital marketing guru Guy Gal shared
in a webinar we hosted in October, your objectives will define your
actions in terms of whether you use annotations to direct viewers to your
site.
If you want branding & awareness: Earned distribution is your priority
(Keep ‘em on YouTube, just make sure your videos contain great calls
to action to drive viewers to more of your content).
If you’re selling something specific to a niche market: Go the conversion
route and get people to click over to your site as there’s an opportunity
cost when you think about the real dollars behind that intention.
How to Use YouTube in a Strategic Combo!
Previously I said that YouTube is great, it just can’t be the basis for your
entire video marketing strategy, especially if you’re B2B. The ultimate
combo is where you have a YouTube presence driving viewers to your
site, and then have a video marketing platform in place so you can attach
identity to viewership once viewers are on your website watching more
mid-funnel content. This will help you find out who is watching your
videos so you can market to them effectively.
Clever video marketing combo
To help you get the most out of their investment in video, Vidyard began
working on a technical integration with YouTube during our original
seed funding days, which included Jawed Karim, co-founder of
YouTube. Our resulting integration can best be described in the
following ways ways:

You can manage your YouTube channel from within the Vidyard
platform: Once connected with our service, YouTube channels can be
managed from within Vidyard. This includes the synchronization of
tags, descriptions, titles, thumbnails, playlists, and security settings.
You’ll be able to manage everything from one place with the added
insight of video analytics.
We let you brand curated video content from YouTube: With Vidyard
you can add a customized, branded skin to any publicly available
YouTube video. While the YouTube watermark does remain the video
player as per YouTube’s terms of service, the benefit of this
functionality is two fold: All marketing functionality of the Vidyard
player applies, which includes all of the analytics, interactive elements,
lead generation, and social sharing customizations, and you can curate
videos from YouTube to put in your very own branded players
embedded on your website.
Faster than a speeding annotation!: Annotations are good, but as
mentioned, users can turn them off even if you’re clever with their use.
With Vidyard you can use an end of video, or a pop-out call to action at
any point in your video to prompt viewers to perform actions. You can
add optional email gates to the start of your videos to generate lead
contact information, and you can see exactly which contacts followed
through with your CTA with our analytics.
Pop-out CTAs like the one below are perfect for driving viewers to more
of your content, or you can create custom contact forms to include at the
end of a video so that leads can raise their hand and give you permission
to market to them.

Use an in-video call to action viewers can't ignore
Now for the really good part! Vidyard pulls all analytics data via
YouTube’s API to reveal who’s watching your videos, which content
they’re particularly interested in, and how long the video held their
attention. With this individual video viewing history per lead stored in
our Analytics Center, you’ll be able to have highly targeted sales
conversations with more qualified leads because you’ll have a visual
data-gauge to determine how far along they are in the sales cycle.
Overall, YouTube is certainly a key part of your video marketing
strategy, but you need a video marketing platform as a supplement to
track whether leads are actually converting. By redirecting viewers to
your own website and meeting them there with more videos (and a video
marketing platform), you’ll be able to use real-time engagement data to
determine how best to approach your leads at exactly the right time.
II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.

#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link

When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Video marketing youtube

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Video marketing youtube