This is a class that I teach through the GTCC Small Business Center to Entrepreneurs who are looking to start businesses, expand, and hone in on their target customer and message. This workshop is 2 hours long and includes interactivity that will allow attendees to have an understanding of their target client and how to seek them based on the message that their business provides.

1. Facilitated by Chisa D. Pennix-Brown, MBA
Info@LadyBizness.com

2. What is Marketing?
1. The process of communicating the value
of a product or service to customers.
1. Marketing might sometimes be interpreted as the art of selling
products, but selling is only a small fraction of marketing. As the
term "Marketing" may replace "Advertising" it is the overall
strategy and function of promoting a product or service to the
customer.
2. The American Marketing Association defines marketing as "the
activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at
large."
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

3. Why do we Market?
Who do we Market to?
What is the end result we
WANT to have?
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

4. What Does Your
BOAT
Look Like
RIGHT NOW?
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.
Business Obligations Attitude Tasks

6. What is the Most
COMMON
Element in the World?
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

7. WATER
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

8. RESOURCES
CAPABILITIES
DISTINCTION
COST
OR
DIFFERENTIATION
ADVANTAGE
VALUE
Model of Competitive Advantage
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

9. SWOT ANALYSIS
InternalExternal
Helpful Harmful
STRENGTHS
OPPORTUNITIES
WEAKNESSES
THREATS

10. Tools You Can Use
Create a Boilerplate about Yourself & your Business
Consistent Message with a Tagline
20 second impact statement = What Issue You Solve?
60 second commercial = How you Solve the Issue & Differentiate?
Memberships, Networking, Engagement
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.

11. What Does Your
BOAT
Look Like
In the Next 3 Months?
Chisa D. Pennix-Brown, MBA
Lady Bizness, Inc.
Business Obligations Attitude Tasks

12. What was your
Show Up & Show Out!
Moment of the Day?
Additional Questions & Comments
Please Complete your Surveys.
Thank You for the Investment of Your Time
& For Allowing me to be your Captain!
Chisa D. Pennix-Brown. MBA
CEO of Lady Bizness, Inc.
Info@LadyBizness.com
Show Up & Show Out!