2. ! In order to meet the needs of many men today we decided to create TEAMWORK, specially
tailored to fit their needs. TEAMWORK is targeting males between the ages of 18-40. Mens fashion
is on the rise and so is a new generation of creative entrepreneurs. From the results of our consumer
research, we found that a large gap exists between mens apparel and what is offered for team events.
Men love sports, brotherhood, and supporting the things they truly believe in. We wanted to give
them the chance to support sporting events, camping trips, family reunions, surf openings, there
favorite brewery, or whatever else they choose. Once they choose a shirt, from one of the ten styles
we offer, the customization process may begin. They can choose from one of our pre designed logos
or they can create and upload their own.
! In order to meet the needs of many men today
we decided to create TEAMWORK, specially tailored
to fit their needs. TEAMWORK is targeting males
between the ages of 25-35. Mens fashion is on the
rise and so is a new generation of creative
entrepreneurs. From the results of our consumer
research, we found that a large gap exists between
mens apparel and what is offered for team events and
customization. Men love sports, brotherhood, and
supporting the things they truly believe in. We
wanted to give them the chance to support sporting
events, camping trips, band events, surf openings,
there favorite brewery, or whatever else they choose.
Once they choose a shirt, from one of the six styles we
offer, the customization process may begin. They can
choose from one of our pre designed logos or they
can create and upload their own.
Wednesday, May 14, 14
4. Mission Statement
T E A M W O R K:
THERE’S NO “I” IN
Founded through blood, sweat and
beers in Sunset Beach California, We
are a unique group of minds set out to
deliver our creativity and love of team
events through our merchandise. We
value craftsmanship, art, and bringing
those forces together to create truly
unique pieces that can be worn proudly
by men.
Teamwork began when three long time
college friends came together after
graduation and sought out to conquer
their dreams of launching there own
business. They saw a need and new just
what was lacking in the apparel
industry...Teamwork.
Our e-commerce website is simple,
shopable, while providing a Teamwork
experience, true till the grave.
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6. Age: 25-35
Gender: Male
Status: Single or engaged
Education: College Graduate/ In Graduate School
Geographic: Generally, but not limited to, warmer climates
similar to southern CA.
Occupation: Graphic Designer, Small Business Owner,
Film Agent, Musician, Photographer, Artist, Creative
Director, Personal Trainer, Sailing Instructor, Law Student
Income level: 25,000+
Ethnic Background: Caucasian, Hispanic, etc.
Activities: Adult Baseball League, Going to the dog park
with his Husky, Painting, Drawing, Biking, Fixing up hot
rods and old bobber bikes, Spending time with his
brothers, Whiskey tasting, Going to shows, surfing, beer
brewing.
Wednesday, May 14, 14
14. State of the Industry:
• We are focusing on two emerging markets; E-commerce and Menswear
• E-commerce Sales in the U.S are growing at 10% a year
• The menswear industry is expected to exceed $402 billion worldwide in 2014
• Menswear purchases are growing 30% faster than womenswear.
• According to Chicagobusiness.com, menswear e-commerce is the #1 growing
segment in the entire world at the moment!
• We feel that there is a desire for a product like ours, and after research, we know
there is a lot of room for growth!
Wednesday, May 14, 14
15. • E-commerce sales are growing by more than 19% a year and will be of almost 1.4
trillion by 2015
• E-commerce sales in the U.S are growing at 10% a year
• 45% of millennials spend more than an hour a day looking at retail-oriented websites
• The market for clothing and accessories for men is expected to grow 78 percent to $73
billion by 2016, according to EMarketer.
• Menswear sales rose 5.2% in 2013
Cold, Hard, Facts:
Wednesday, May 14, 14
16. Value Pricing :
Teamwork believes in quality over quantity. We want to create T-shirts that are well designed,
superior in quality, and able to stand the test of time threw the active life styles our clients will be
partaking in. We are trying to keep our pricing at a reasonable cost in order to compete with our
competitors. While we will also add value through superior fabrics and exclusive designs in order
to differentiate our products.
Retail:
Long-Sleeved Henley $28.00
V-Neck Short Sleeve T-Shirt $22.00
Tri-Blend Short Sleeve T-Shirt with Pocket- $24.00
Button-Down with Pocket- $58.00
Jersey baseball-T shirt - $35.00
Tank- $18.00
’89
Wednesday, May 14, 14
17. Service & Warranty Policies:
•We guarantee merchandise to be shipped within 7-10 business days (applies to U.S shipments only). After
design is approved
•Teamwork does not have minimum orders nor set up fees
•Store Credit only, all sales are final
•If any merchandise is damaged upon arrival, we send all of our clients a FREE shipping tag in order to
return merchandise to be remade
•Regular clients will earn points via our points system which will allow clients to receive 10% a bulk order
Wednesday, May 14, 14
18. Econscious:
Our Organic t-shirts will be made by a company
called Econscious that are located locally in
California, in Fresno. From there the shirts will
be either mailed using UPS or picked up by a staff
member and transported to our office in Sunset
Beach California. This is where the shirts will be
individually screen printed by one of our staff
members.
Wholesale prices: From Econscious
Long-Sleeved Henley $5.00
V-Neck Short Sleeve T-Shirt $4.20
Tri-Blend Short Sleeve T-Shirt with Pocket- $2.60
Button-Down with Pocket- $6.00
Jersey baseball-T shirt - $5.20
Tank- $3.50
Wednesday, May 14, 14
19. Equipment: We are going to need is a
tabletop
unit and an exposure unit for screen printing
our shirts.
Exposure unit= Around $500
Table top unit=around $1,000 to $2,000
Priscilla- Marketing and Public Relations
Director
Haley- Director of Sales
Lacée- Creative Director & Graphic Designer
Two interns will be specializing in:
Social Media
&
Assisting in Screen Printing & inventory
assortment
Equipment and Labor needed
Wednesday, May 14, 14
20. 1.Choose a font
2.Slogan
3.Front Logo
4.Back Logo/ Or Number
5.Back Logo with numbered sleeves
6.Embroidery
We offer our customers 6 different style
shirts to choose from ranging from sizes
small to x large.
1.Classic tee
2.Baseball tee
3.Surfers tank
4.Buttoned down
5.Henley Short Sleeve
6. Keep it Classy
Teamwork: The Process
WE OFFER CLIENTS A
PLATFORM TO CUSTOMIZE
PRODUCTS OR CHOOSE
FROM OUR PRE DESIGNED
MERCHANDISE AND/OR
LOGO
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34. Expansion:
Our vision is to expand with more options in styles of t-shirts, sweatshirts, jackets,
and also moving into to hard goods and accessories for men. We will refer to hard goods as our
Future Expansion:
Wednesday, May 14, 14
35. TEAMWORK:
WHY WE WILL SUCCEED
• Market Research
• Menswear will continue to grow in the future
• Men wear tee shirts...everyday
• Men want to customize too!
• Ignored segment of apparel industry
• Growing target market
• Loyal customers will spread the word
• Innovative
•Meeting customers where they are shopping most....Online!
Wednesday, May 14, 14
36. Join our creative collective & stay connected via
www.teamwork/shopify.com
Wednesday, May 14, 14
