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Living Large in The U.K Marketing Strategy:
Media Texts Used: Supersize Me Documentary This is one of the documentaries where we gathered our main inspiration from. The documentary explores the worldwide subject of obesity. Within this documentary, we see the independent film-maker, Morgan Spurlock investigate the harsh reality of fast food consumption within the United States. The documentary uses a mixture of the three modes which are: . Interactive . Performative . Expository Interactive-This documentary included this mode very well by use of  interviews. Morgan Spurlock did not just interview the public, he went to doctor’s and physicians. Performative-The film is known for the performative nature in which it is illustrated. Morgan completes a twenty-eight day experiment. In the experiment, he eat three square meals of McDonalds on a daily basis, also, when he ordered, if they asked if he would like a “super-size meal” he had to say yes. Expository-The commentary and statistics  make the documentary expository.
Media Texts Used: Supersize Me Print Advert  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Texts Used: Supersize Me Documentary ,[object Object]
Radio Advert ,[object Object]
Radio Advert: Radioville ,[object Object],[object Object]
Radio Advert: Conventions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience/Appearing texts: Print Advert ,[object Object]
Target Audience/Appearing texts: Radio Advert ,[object Object],[object Object]
Appropriateness of texts. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ancillary Text: Poster ,[object Object]
Audience Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object]
Presented By: Tom Fennelly Jordan Okwudi Chris Moore

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  • 1. Living Large in The U.K Marketing Strategy:
  • 2. Media Texts Used: Supersize Me Documentary This is one of the documentaries where we gathered our main inspiration from. The documentary explores the worldwide subject of obesity. Within this documentary, we see the independent film-maker, Morgan Spurlock investigate the harsh reality of fast food consumption within the United States. The documentary uses a mixture of the three modes which are: . Interactive . Performative . Expository Interactive-This documentary included this mode very well by use of interviews. Morgan Spurlock did not just interview the public, he went to doctor’s and physicians. Performative-The film is known for the performative nature in which it is illustrated. Morgan completes a twenty-eight day experiment. In the experiment, he eat three square meals of McDonalds on a daily basis, also, when he ordered, if they asked if he would like a “super-size meal” he had to say yes. Expository-The commentary and statistics make the documentary expository.
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  • 13. Presented By: Tom Fennelly Jordan Okwudi Chris Moore