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How to Develop an Award-Winning Social Media Program

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LStephensPR

Here's a link to the video that is shown on Slide #2: http://www.youtube.com/watch?v=d8O6PRSGv3M

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SOCIAL STRATEGY How to develop an award-winning social media program Monday, May 20, 13
Monday, May 20, 13
ACTION PLANS Be smart, stylish & authentic • Who? • What? • When? • Where? • Why? • How? Monday, May 20, 13
AWARD-WINNING SOCIAL MEDIA PROGRAM • #43 in nation • #4 in Florida behind UF, UM and Full Sail University • Integrated social media strategies into the #lynndebate Monday, May 20, 13
• Optimized existing and launched new platforms • Popularized #lynndebate • Worked with Google, foursquare andTwitter directly • Recruited Student Storytellers • Social Media Lounge #lynndebate goes social Monday, May 20, 13
TUMBLR http://lynndebate.tumblr.com Monday, May 20, 13
TUMBLR ARCHIVE “Big picture” view Monday, May 20, 13
FOURSQUARE Volunteer Headquarters & “Red,White andView” Monday, May 20, 13
INSTAGRAM Monday, May 20, 13
INSTAGRAM #lynndebate Monday, May 20, 13
FLICKR http://debate2012.lynn.edu/photos Monday, May 20, 13
YOUTUBE http://debate2012.lynn.edu/videos Monday, May 20, 13
TWITTER #lynndebate Monday, May 20, 13
FACEBOOK #lynndebate tab links toTumblr blog Monday, May 20, 13
LITTLE LU FACEBOOK Monday, May 20, 13
LITTLE LU TWITTER Monday, May 20, 13
LITTLE LU FOURSQUARE Monday, May 20, 13
GOOGLE+ Monday, May 20, 13
SOCIAL NUMBERS YouTube • 1 hour of edited footage & 49 videos Google+ • 4 Hangouts foursquare • 132 check-ins at volunteer headquarters Flickr • 2,000+ photos Instagram • 1,450+ #lynndebate photos Facebook • Impressions spiked from 86,579 to 934,258 Tumblr • 180 posts Monday, May 20, 13
TWITTER #lynndebate was trending top 3 nationwide and top 5 worldwide Monday, May 20, 13
SOCIAL POLICY • With more eyes on Lynn than ever before, and with Lynn participating on more social networks, we wanted to update our social media policy so that: • We have public guidelines for deleting inappropriate posts. • Users have a “code of conduct” to follow when interacting with our social platforms. • Anyone knows who to contact if he/she has a question related to social media. Monday, May 20, 13
KEYTAKEAWAYS • Set strategic goals • Focus on your target audience • Create engaging multimedia content • Post often, but not too much • Stay atop of trends • Measure, change, measure Monday, May 20, 13
Follow Laura @LStephensPR Monday, May 20, 13

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