Pinterest for Business1
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Pinterest information for small businesses and entrepreneurs.
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Pinterest for Business1
- 2. for Business
- 3. The video may take a few seconds to load after the title disappears. A MARKETER’S GUIDE TO PINTEREST http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/
- 4. Click to watch video. http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/
- 5. ABOUT PINTEREST • Developed by Ben Silbermann in December 2009, launched in March 2010 (invitation-only open beta). • Silbermann offered his personal phone number to the first 5,000 people who joined. • Silbermann and staff worked out of an apartment until the summer of 2011. • December 2011, one of the top 10 largest social http://en.wikipedia.org/wiki/Pinterest network services.
- 6. PINTEREST GROWTH • Fastest growing social media site in history. • 400% month-over- month growth • 11 million total visits per week. • Drives more referral traffic to retailers than LinkedIn, YouTube, and Google+, combined. http://www.searchenginejournal.com/pinterestingly-enough- interesting-pinterest-stats/45328/
- 7. WHO USES PINTEREST • GENDER % of Users by Age • 60-80% women • 20-40% men 7% 5% • 50% of users have kids 17% 0-17 16% 18-24 • EDUCATION 25-34 • 15%, Highschool or less 35-44 • 60%, Some college 45-54 25% 30% • 19%, Bachelors degree 55+ • 6%, Graduate degree • INCOME • 35%: $25k-49k • 34%: $50k-74K http://infographicjournal.com/pinterestingly-enough/ http://60secondmarketer.com/blog/2012/02/21/pinterest-user-demographic-data-infographic/
- 8. PINTEREST SPENDING • Pinterest users follow 9.3 retailers • Facebook users - 6.9 retailers • Twitter users - 8.5 retailers • Pinterest users are 10% more likely to spend money than customers directed from Facebook or Twitter • Pinterest users spend approximately 70% more money than customers directed from non-social websites http://infographicjournal.com/pinterestingly-enough/
- 9. WOMEN AND SOCIAL MEDIA • Women trust recommendations from Pinterest over alternatives • 81% trust Pinterest • Facebook: 67 percent • Twitter: 73 percent • Women trust other women in their own personal circles over anyone else. • 47 percent of women bought something based off a recommendation found on Pinterest • Only 33 percent bought because of a recommendation found on Facebook. http://www.forbes.com/sites/gyro/2012/04/10/4-reasons-pinterest-wins-with-women-and-facebook-loses/
- 10. WHAT ARE THEY PINNING? 80% of Pinterest pins • Cooking/Food are “repins.” • Crafts • Hobbies & Leisure • Interior Design • Fashion • Gifts • Holidays/Seasonal • Pets/Animals http://socialmediatoday.com/node/538414 http://infographicjournal.com/pinterestingly-enough/
- 11. USING PINTEREST FOR BUSINESS 1. Plan for Pinning Success 2. Check the Source Before You Pin 3. Pin Strategically 4. Be Social 5. Produce Visual Content 6. Remember to Create and Curate 7. Promote Creatively 8. Don’t Neglect SEO & Referral Traffic 9. Use Tools http://www.amyporterfield.com/2012/06/the-10- 10. Research and Measure commandments-of-using-pinterest-for-business/
- 12. THIS IS KATE Before Pinterest • Blog: Jan. – Aug. 2011 • 7 readers After Pinterest • Aug. 2011 – Jan. 2012 • 14,000 Pinterest followers • 16,000 blog subscribers • Top 10 traffic referring URLs are all Pinterest • 10 Million blog page views • 54,000+ Pinterest followers (10/16/2012) http://www.businessesgrow.com/wp-content/uploads/2012/01/hairstyle.jpg
- 13. THIS IS HOLLY Before Pinterest • Camiband product featured on the Today Show in Fall 2011 • 3500 website hits After Pinterest • Around Dec 5, unknown pinner(s) pinned and repinned the Camiband • Unusual amount of web traffic from southern states where Pinterest was taking off • 370 Pinterest followers http://www.inc.com/marla-tabaka/why-pinterest- should-matter-to-you.html • 40,000 website hits in 4 days
- 14. EXTRAS *** The 11 Most Popular Pinterest Users Entrepreneur Magazine Small Business On Pinterest Pinterest For Business Repinly
- 15. PINTEREST SUPPORT Home: https://support.pinterest.com/home Business Accounts: https://support.pinterest.com/forums/20589 426-business-accounts Website/Blog Content Owners: https://support.pinterest.com/forums/20631 047-site-content-owners
- 16. CREDITS Slide information • http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for- business/ • http://en.wikipedia.org/wiki/Pinterest • http://60secondmarketer.com/blog/2012/02/21/pinterest-user-demographic-data- infographic/ • http://www.forbes.com/sites/gyro/2012/04/10/4-reasons-pinterest-wins-with-women-and- facebook-loses/ • http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest- stats/45328/ • http://infographicjournal.com/pinterestingly-enough/ • http://socialmediatoday.com/node/538414 • http://www.businessesgrow.com/wp-content/uploads/2012/01/hairstyle.jpg • http://www.inc.com/marla-tabaka/why-pinterest-should-matter-to-you.html Additional Information • http://www.mediabistro.com/alltwitter/files/2012/05/pinterest-online-sales.jpg • http://freshpeel.com/2012/06/pinterest-user-demographics-and-behaviors-profile/ Images • http://Freepik.com
- 17. Harris County Public Library Lone Star College – Cyfair Branch 9191 Barker Cypress Rd Cypress, TX 77433 281-290-3210 or 281-290-3214 CyFairLibrary@LoneStar.edu