Media Placement Portfolio Lindsay Krupa

Portfolio of
Media Placements,
Events Promotion &
Graphic Design

Lindsay Krupa
Public Relations & Marketing
Account Executive

TABLE OF CONTENTS

EVINS COMMUNICATIONS

• Megumi- Costume pearl jewelry
o Media Placements
o Wholesale Retail Distribution
o Graphic Design- Event Invitation
• TARA- Pearl jewelry
o Media Placements
o Celebrity Dressing
§ Bethenny Frankel
§ Blake Lively
§ Kelly Rutherford
• BEGG- Cashmere scarves
o Media Placements
o Charity Auction Sponsorship
• Portero.com- Online authenticated luxury handbags & jewelry
o Online Blog Mentions (Surrounding Four Monthly Promotions)
o Placements for online & in-store VIP events
• Soucie Horner -Interior Design (Chicago)
o Media Placements

HARRY WINSTON
o Media Placements
o Celebrity Awards Show Dressing
§ Anne Hathaway

CLODAGH DESIGN
o Media Placements
o Graphic Design- Event Invitations

2

Megumi Jewelry
www.megumijewelry.com

Media Placements &
Wholesale Retail Distribution

3

MEGUMI MEDIA PLACEMENTS 2008

TOTAL CONSUMER REACH: 876,243

TOTAL ONLINE REACH: 1,000,000

TOTAL AUDIENCE REACH: 1,876,243

I. RECEIVED MEDIA PLACEMENTS

CONSUMER PUBLICATIONS

Publication Item Date Circulation
Spring/Summer
The Knot White Pearl Bracelet 330,000
2008

Brides Pearl Flower Necklace May/June 2008 TBA

Modern Bride Bracelet, earrings Aug/Sept 2008 350,748

Bridal Guide Assortment of Pearl Jewelry Sept/Oct 2008 195,495

ONLINE PUBLICATIONS

Publication Item Date Circulation
Mother’s Day Gift
LA Splash Turquoise Necklace 1,000,000
Guide 2008

4

© Copyright Brides Magazine

Megumi's costume pearl necklace was prominently featured by Brides Editor
under "Things We Love" in the May/June 2008 issue.

5

© Copyright Bridal Guide Magazine

Megumi's costume pearl necklace was the only accessory featured on this page in the
September/October 2008 issue of Bridal Guide, as the perfect accessory to any bridal gown,
as quoted by Megumi herself. Seen here pictured with said gowns.
Bridal Guide has a circulation of 195,495

6

© Copyright The Knot Magazine

Megumi's costume pearl “cherry blossom” charm bracelet was featured in the
Fashion & Beauty Section's "Bridesmaid Style Guide" in the Spring, Summer 2008 issue.
The Knot has a circulation of 330,000

7

© Copyright Modern Bride

Megumi's costume pearl “cherry blossom” charm bracelet and earrings were
featured in the "Under $900 Guide" in the Aug/Sept. 2008 issue.The Knot has a
circulation of 350,748

8

Megumi's casual turquoise and glass bead Spring 2008 Collection necklace was featured in
L.A. Splash and Splash's 20 other sites under the Mother's Day Style and Fashion Gift Guide.
LA Splash has an online reach of over 71,753 monthly visitors

9

© Copyright Kleinfeld Manhattan

I introduced Megumi Eda’s costume bridal jewelry collection to Kleinfeld Bridal Manhattan and they began carrying a
selection of her Bridal Collection of jewelry in 2008, including a necklace seen pictured here in one of their ads.

10

I pitched Megumi's jewelry to a number of retail outlets including
Anthropologie. After introducing her to them at a trade show in 2008, they
began to carry some of her jewelry nationwide, including this necklace rom the
Omomori Collection.

11

Megumi VIP Events
Graphic Design Portfolio

12

TARA Pearls
www.tarapearls.com

Media Placements &
Celebrity Dressing

13

TARA MEDIA PLACEMENTS 2008

14

The following media placements have occurred as a result of my efforts
surrounding the September 29 airing of Dancing with the Stars, during which
host Samantha Harris wore a pearl cuff and pearl earrings provided by TARA
and coordinated by myself.

Broadcast Reach: 21,340,000
Online Reach: 17,113,000


I. MEDIA PLACEMENTS

BROADCAST COVERAGE

Media
Outlet Item Date Impressions
Host Samantha Harris
in Tahitian cuff from September 29,
Dancing with the Stars Museum Collection and 2008 21,340,000
Tahitian and Diamond 8:00p.m. EST
earrings; credit reads
“Dancing Diamond
Collection”

ONLINE COVERAGE

Outlet Description/ Date Posted
Media
Impressions
Headline
Within “Monday’s
Dancing: What You
Didn’t See” article,
People TV Watch Online section titled, “The
$56K Workout” with
quote from host
Samantha Harris and a September 30, 1,600,000
close-up of the TARA 2008
Tahitian pearl cuff
bracelet (Editor posted)

19

ONLINE OUTLETS CONTINUED

Publication Item Date Audience

Within “Tuesday’s
Dancing: What You
Didn’t See” Photo
People TV Watch Online included in section, The October 1,
“Clori-ography” Dance 2008 1,600,000
Craze” with Samantha
Harris and in TARA cuff
bracelet and earrings
(Editor posted)
Comment mentioning
Samantha Harris and
AceShowbiz.com TARA cuff bracelet on October 1,
article about Kim 2008 571,200
Kardashian (ECL
posted)
Comment mentioning
Samantha Harris and
E! Online TARA cuff bracelet on October 1,
article about Kim 2008 2,100,000
Kardashian (ECL
posted for approval)
“Dancing with the Stars”
Hollywood.com Shocker! anonymous October 2,
comment mentioning 2008 2,700,000
cuff bracelet (ECL
posted)
Comment mentioning
Samantha Harris and
LA Times Blog TARA cuff bracelet on October 2, 1,000,000
article about Kim 2008
Kardashian (ECL
posted for approval)
Comment about cuff
bracelet posted within
Denver Post Forum “Tim Gun’s Guide to October 2, 38,900
Style” forum on Kim 2008
Kardashian (ECL
posted)

20


Publication Item Date Audience

Comment within
'Dancing with the Stars' 561,900
MLive.com Blog article (ECL posted for October 2,
(Michigan) approval with photos) 2008
Comment within
“Dancing with the Stars
BuddyTV.com 7: Poor Kim October 2, 1,400,000
Kardashian” (ECL 2008
posted, no photo)
Comment posted within
“Episode Recap:
TVGuide.com Tuesday, September October 2, 441,000
30, 2008” (ECL posted 2008
with photos)

Review posted on
TV.com Dancing with the Stars October 2, 5,100,000
(ECL posted) 2008

21

The following media placements have occurred as a result of my efforts
surrounding the September 29 airing of Gossip Girl during which Blake Lively
wore pearl earrings by TARA.

Broadcast Reach: 3,000,000
Online Reach: 33,438,750


II. MEDIA PLACEMENTS

BROADCAST COVERAGE

Media
Outlet Item Date Posted Impressions
Vintage golden pearl September 29,
and diamond earrings 2008
Gossip Girl to be worn by Blake 8:00p.m. EST 3,000,000
Lively on 5th Episode,
airing Sept. 29

ONLINE OUTLETS

Media
Outlet Item Date Posted
Impressions
Vintage golden pearl
and diamond earrings September 30,
Gossip Girl on to be worn by Blake 2008 1,500,000
CWTV.com Lively on 5th Episode, 8:00 p.m. EST
Downloads airing Sept. 29
Post with photo of
Blake Lively in TARA
Gossip Girl Online Blog Vintage Collection September 28, 33,700
earrings on Gossip Girl 2008
(Editor posted)
Post with photo of
Fanbolt Vintage Collection September 28, 29,700
(Editor posted)

22


Media
Outlet Item Date
Impressions
Post with photo of
Gaby Zagz Blog Vintage Collection September 28, 2,650
(Editor posted)
Post with photo of
Blake Lively in TARA September 28,
TV Guide Online Vintage Collection 2008
earrings on Gossip Girl 441,400
(ECL posted)
Post with photo of
Facebook Gossip Girl Blake Lively in TARA September 28,
Group Page Vintage Collection 2008
earrings on Gossip Girl 300,000
(ECL posted)
Review on show posted
mentioning TARA
TV.com Vintage Collection September 28, 5,100,000
(ECL posted)
Answer to question October 1,
regarding pearls on 2008 23,400,000
Yahoo Answers Gossip Girl (ECL
posted, no photo)
Comment re: “The October 1,
prep-school look makes 2008 2,500,000
Canada.com its return.” (ECL posted)

Comment re: “Lorick On October 2,
Glamour Magazine's Gossip Girl: As Good 2008 31,800
Online Fashion Blog As The Real Thing?”
(ECL posted)

Gossip Girl Insider Comment re: “The October 2, 99,500
Forum Serena Also Rises” 2008
(ECL posted)
Comment re: “Gossip
Girl Style: Well Played N/A
Blog.Like.com in Envious Green” (ECL October 2,
posted) 2008

23

image © Copyright TARA
AP Story by Fashion Writer Samantha Critchell, "Chunky and Colored Styles are Pearl Trends- A Pearl for Every Girl:
Jeweler Reports Interest in Chunkier, Funkier Styles" -July 30, 2008 Feature story on TARA’s pearl and diamond jewelry.
www.tarapearls.com

24

© Copyright ABC
Dancing with the Stars' host Samantha Harris in pearl jewelry by TARA. The cuff was later named, The "$56,000
Workout" by People TV Watch:
"Samantha Harris sported a nearly 1-lb. Tahitian pearl bracelet on her right arm (left), prompting co-host Tom Bergeron to
remark before the show, “That thing is huge!” The $56,000 accessory, by jeweler Tara, gave the lithe Harris a workout.
“I’m going to have to wear this on the way home so I can work out the muscles on my left arm,” Harris joked.
ARTICLE: http://tvwatch.people.com/2008/09/30
VIDEO: http://www.tarapearls.com/index3.html#/stylespotlight/

© Copyright ABC
Dancing with the Stars' host Samantha Harris in pearl jewelry by TARA. The cuff was later named, The "$56,000
Workout" by People TV Watch:
"Samantha Harris sported a nearly 1-lb. Tahitian pearl bracelet on her right arm (left), prompting co-host Tom Bergeron to
remark before the show, “That thing is huge!” The $56,000 accessory, by jeweler Tara, gave the lithe Harris a workout.
ARTICLE: http://tvwatch.people.com/2008/09/30
VIEW VIDEO HERE: http://www.tarapearls.com/index3.html#/stylespotlight/

27

Dancing with the Stars
Monday’s Dancing: The $56,000 Workout
September 30, 2008

Samantha Harris sported a nearly 1-lb. Tahitian pearl bracelet on her right arm (left), prompting co-host Tom Bergeron
to remark before the show, “That thing is huge!” The $56,000 accessory, by jeweler Tara, gave the lithe Harris a workout.

Dancing with the Stars' host Samantha Harris in pearl jewelry by TARA. The cuff was
later named, The "$56,000 Workout" by People TV Watch on September 30, 2008.

http://tvwatch.people.com/2008/09/30
http://tvwatch.people.com/2008/09/30/mondays-dancing-what-you-didnt-see-8/

28

© Copyright CW11

Blake Lively also wore similar earrings by TARA pearls
on the catwalk in a following episode. All the girls wore pearls!


29

© Copyright CW11

Gossip Girl star Kelly Rutherford woreTARA's pearl and diamond earrings on set
the day of her on-show wedding.

On the seventeenth episode of the CW11 hit show Gossip Girl,
actress Kelly Rutherford donned TARA’s Tahitian pearl earrings.
Valued at $10,995, the large 3.5 carat earrings are Tahitian pearls set in a
diamond floral wreath.

30

© Copyright BRAVO

Bethenny Frankel with TARA pearl jewelry,
and their celebtiry stylist, Lauren Rae Levy at a private event
I coordinated at the exclusive CORE:Club in New York City.

Watch videos of Bethenny wearing TARA here:
http://www.tarapearls.com/index3.html#/stylespotlight/

31

© Copyright BRAVO

After our event at the CORE:Club, Bethenny Frankel from "The Real
Housewives of New York City" became an official spokesperson for the brand,
wearing TARA's pearl jewelry on several episodes of the show, also at the
Children of Chernobyl charity gala, on "Entertainment Tonight," and on "The
Today Show."

Bethenny Frankel promoting her new book, Naturally Thin. Seen here wearing
TARA’s pearl bangle bracelets and ring.

32

As seen pictured here, Bethenny Frankel wearing TARA’s pearl necklace and
bracelets, hosts a cooking show on Entertainment Tonight (ET) demonstrating
how to make her famous "skinny girl" cocktail.

33

As seen pictured here, wearing TARA’s pearl jewelry, Real Housewives of New
York City reality T.V. star Bethenny Frankel is interviewed for the Today Show
on a special feature about weight loss, promoting her new book, "Naturally Thin."

34

© Copyright Patrick McMullan Photography
After our event at the CORE:Club, Bethenny Frankel from "The Real
Housewives of New York City" became an official spokesperson for the brand,
wearing TARA's pearl jewelry on several episodes of the show, also at the
Children of Chernobyl charity gala, on "Entertainment Tonight," and on "The
Today Show."

35

TARA Sponsored Charity Auction

36

© Copyright Elite Traveler
TARA baroque pearl ring and earrings were included on within Elite Traveler's
Spring 2009 issue and also credited several times in both the front and back of
the issue (five pages including cover).

37

© Copyright Modern Jeweler

Pearls were the cover story topic for this issue of Modern Jeweler after JCK
2008, in which TARA was featured and quoted in after JCK. "Pearls can help
sales at the high-end as well. Although the economy has weakened sales for
most retailers, sales have fallen less at the luxury end of the market. Demand
continues for fine pearls in large sizes, which are difficult to find. “Fine goods are
moving well across the board,” says Sonny Sethi of Tara & Sons, New York."

© Copyright JCK

TARA’s images were included within the JCK cover story,
"Pearlicious!" after JCK 2008.

38

©Copyright Elegant Bride

Elegant Bride shot TARA’s pearl bracelet in this
elegant Palm Beach shoot.

39

Mother's Day Style and Fashion Gift Guide 2008 - Clothing and Accessories for
Mom

By Splash Magazine Staff
Tara & Sons Tahitian and South Sea Pearl Jewelry

Multicolor Pearl Ring
Description: Tara & Sons, Inc. was founded in 1974 by Tara C. Sethi in New York’s
famed diamond district with the solitary goal of designing and manufacturing the finest
jewelry available. Today, that dream lives on in the “Gem-Centric” approach of the
entire Sethi family. The Sethi family scours exotic locations around the world for the
most perfect pearls and diamonds available to man and then uses these natural wonders
as the inspiration for their exquisitely designed jewelry collections. Tara & Sons branded
line of fine pearl jewelry, TARA, can be found at some the world’s top jewelry retailers
including Saks Fifth Avenue, Fortunoff, Ben Bridge, Carlyle, Lux Bond & Green and
Borsheims as well as luxury boutique jewelry stores around the country.
Visit the Website
Price: $5715.00
http://webcache.googleusercontent.com/search?q=cache:J3Kc2KpxbtgJ:www.lasplash.com/publish/cat_index_Sty
le_and_Fashion/Mother_s_Day_Style_and_Fashion_Gift_Guide-
2008.php+BEGG+wispy&cd=1&hl=en&ct=clnk&gl=us

41

Mom

By Splash Magazine StaffTARA's Dancing Diamond Collection

TARA's Dancing Diamond Collection

Description: With every breath and moment you make, TARA's Dancing Diamond
Collection does exactly what it says, it springs into a dance of sparkle and shine. Our
elegantly crafted styles, with or without pearls, are accented with dangling mobile
diamonds which appear to "dance", and are sure to catch your eye. This exquisite
collection by TARA is available at Fortunoff. Tara & Sons, Inc. was founded in 1974 by
Tara C. Sethi in New York’s famed diamond district with the solitary goal of designing
and manufacturing the finest jewelry available. Today, that dream lives on in the “Gem-
Centric” approach of the entire Sethi family. The Sethi family scours exotic locations
around the world for the most perfect pearls and diamonds available to man and then uses
these natural wonders as the inspiration for their exquisitely designed jewelry collections.
Price: $1560.00

42

Father's Day Style and Fashion Gift Guide 2008 - Clothing and Accessories for
By Lawrence Davis

June 12, 2008

Tara Tahitian & South Sea Pearl Cufflinks

Tara & Sons Tahitian Pearl & Diamond Cufflinks

Description: Tara & Sons, Inc. was founded in 1974 by Tara C. Sethi in New York’s famed diamond district
with the solitary goal of designing and manufacturing the finest jewelry available. Today, that dream lives on
in the “Gem-Centric” approach of the entire Sethi family. The Sethi family scours exotic locations around the
world for the most perfect pearls and diamonds available to man and then uses these natural wonders as
the inspiration for their exquisitely designed jewelry collections. Tara & Sons branded line of fine pearl
jewelry, TARA, can be found at some the world’s top jewelry retailers including Saks Fifth Avenue,
Fortunoff, Ben Bridge, Carlyle, Lux Bond & Green and Borsheims as well as luxury boutique jewelry stores
around the country.
Visit the Website
Price: $2695.00

43

Chicago Life ran a trend story on TARA 12-05-08 entitled “Wrap Around: Pamela Ditmer
McKuen Covers the Statement Necklace", including the TARA Tahitian and white South Sea
Pearl necklace with black and white diamond flower, which was previously also featured on
Bravo’s Tim Gunn’s Guide to Style and on "The Today Show's Plaza Ambush Makeover" on
NBC.

Writer Pamela Ditmer McKuen explores the popularity of the statement necklace and hi-lights
quotes from various fashion experts and designers on what they see as current “statement
pieces.” McKuen focuses on image consultant and author Eve Michaels as Michaels shares how
to incorporate these styles and what necklines work best. The majority of those quoted agree that
pearls make a statement, and about half a dozen statement pieces mentioned include pearls. The
consensus seems to be that in tough times, consumers are turning away from all-diamond pieces
and favoring semi-precious stones or gem pieces, including pearl jewelry.

“It’s not just a matter of big.” McKuen writes, “It’s about the mix and the silhouette. Silver and
gold. New and old. Layers of chains or pearls or both. A bib of seed beads, a choker of crystals, a
truly remarkable pendant, anything asymmetric.” I think this quote describes TARA's necklace
perfectly!

Chicago Life is distributed to NY Times subscribers in the greater Chicago area and is edited for
contemporary Chicagoans concerned about issues and events shaping their lives. Features
include travel, health and fitness, finance, dining, beauty, sports, trends, the arts and book
reviews.
http://www.chicagolife.net/content/style/Wrap_Around

44

BEGG Scotland
Cashmere Scarves
www.beggscotland.com

Media Placements

45

BEGG SCOTLAND

MEDIA PLACEMENTS

Total Print Reach: 3,750,375

Total Online Reach: 4,225,323

Total Audience Reach: 7,975,698

I. PRINT
Publication Readership Date

Aspen Peak Magazine 60,000 Winter 2008

Outside’s GO Magazine 200,000 Winter 2008

Elegant Bride 130,000 Winter 2008

Deutsch Magazine 50,000 February/March 2008

Page Six Magazine 405,486 March 23, 2008

13,589 March 2008
Outerwear Magazine

Traditional Home 966,173 March 2008

46

PRINT CONT’D
Fit Pregnancy Magazine 511,270 June/July 2008

Lucky 1,153,309 November 2008

Chicago Collection 130,548 Fall 2008

Elegant Bride 130,000 Fall 2008

Vanity Fair TBA April 2009

II. ONLINE
Website Audience Date
January 31, 2007 –
LA Splash.com 1,000,000
February 15, 2008
LA Splash.com 1,000,000 May 2008

LA Splash.com 1,000,000 June 2008

Style.com (Vogue) 1,225,323 October 2008

47

Begg cashmere scarf included in Vogue.com's "Most Wanted" 10-09-08 with
Burberry hat

www.style.com averages about 173,000 unique visitors per month

48

©Copyright Lucky Magazine

BEGG’s lime green wispy cashmere scarf
that was included in this Lucky Accessories Report.
Lucky has a circulation of 1,153,309

49

© Copyright Elegant Bride

Elegant Bride featured BEGG's men's mandarin and grey plaid cashmere scarf.

Elegant bride is unfortunately no longer in print as of Fall 2009 along with Modern Bride, but Brides, their sister
publication is still in print. Elegant Bride had a circulation of 130,000

51

© Copyright Chicago Collection Magazine

BEGG's Scottish men's plaid cashmere scarf was included in
this cover story for Chicago Collection, Trend section, "Plum's Up"
Chicago Collection has a circulation of 130,548

52

Valentine's Day Style and Fashion Gift Guide - Clothing and Accessories


BEGG Cashmere Staffa Carmine & Marine Cashmere Scarves

BEGG Cashmere Staffa Carmine & Marine Cashmere
Scarves

Description: Staffa Carmine & Marine Cashmere Scarves. These scarves are both unique and beautiful. The perfect gift
for that special someone! Begg Scotland was founded in 1869 by Alex Begg (& Company) in the town of Paisley,
Scotland. Today, Begg Scotland is based in Ayr where its artisan craftsmen continue to produce a unique collection of
accessories from cashmere and other luxury fibers for men, women and the home, including stoles, scarves and throws.
Begg Scotland supplies custom created cashmere fabric to some of the world’s leading designers, specialty department
stores and premium brands. Begg Scotland is committed to using a balance of traditional production values, established
artisan methods and the latest technology to create wares that are unsurpassed in quality and design. Begg Scotland is
available in more than 32 countries worldwide.
www.beggscotland.com
Price: $330.00

http://webcache.googleusercontent.com/search?q=cache:_-
zdh4axb3YJ:www.lasplash.com/publish/cat_index_Style_and_Fashion/Valentine_s_Day_Gift_Guide_-
_Style_and_Fashion.php+Begg+cashmere+Spring+collection&cd=9&hl=en&ct=clnk&gl=us

53

Mom


Begg Cashmere Wispy Scarves

Begg's Wispy Safari Collection

Description: Begg Scotland was founded in 1869 by Alex Begg (& Company) in the town of
Paisley, Scotland. Today, Begg Scotland is based in Ayr where its artisan craftsmen continue to
produce a unique collection of accessories from cashmere and other luxury fibers for men,
women and the home, including stoles, scarves and throws. Begg Scotland supplies custom
created cashmere fabric to some of the world’s leading designers, specialty department stores
and premium brands. Begg Scotland is committed to using a balance of traditional production
values, established artisan methods and the latest technology to create wares that are
unsurpassed in quality and design. Begg Scotland is available in more than 32 countries
worldwide.
Visit the Website
Price: $447.50

54

Father's Day Style and Fashion Gift Guide 2008 - Clothing and Accessories for
By Lawrence Davis

June 12, 2008

Begg Scottish Cashmere Scarves

Begg's Arran Collection in Almond

Description: Begg Scotland was founded in 1869 by Alex Begg (& Company) in the
town of Paisley, Scotland. Today, Begg Scotland is based in Ayr where its artisan
craftsmen continue to produce a unique collection of accessories from cashmere and
other luxury fibers for men, women and the home, including stoles, scarves and throws.
Begg Scotland supplies custom created cashmere fabric to some of the world’s leading
designers, specialty department stores and premium brands. Begg Scotland is
committed to using a balance of traditional production values, established artisan
methods and the latest technology to create wares that are unsurpassed in quality and
design. Begg Scotland is available in more than 32 countries worldwide.
Visit the Website
Price: $350.00 to $450.00

55

BEGG donated this cashmere throw valued at $1,400 and was featured in the program
for Nancy Spielberg’s charity auction gala, Chabad’s Children of Chernobyl, chaired
by John Voight, Kelsey Grammar, Ivanka Trump and Jeremy Piven.

Auction item also featured online each year here:
http://www.cah.net/2009/items.asp?Category=37

56

PORTERO.COM
Online Authenticated
Luxury Handbags & Jewelry
www.portero.com

Media Placements
Events Publicity

57

June 6, 2008
Bid on Vintage Chanel!
About.com

“Calling all collector's and coveter's of Chanel! You all just might have a chance to scoop up a
beautiful vintage Chanel bag at the luxury auction site, Portero.com.”

(45.2M Est. Monthly US People)

58

Portero's spectacular Chanel auction
by Tiffany Neal (Subscribe to Tiffany Neal's posts), Posted Jun 27th 2008 at 5:56PM
This is a post
Filed under: Accessories, Fashion
EmailMore

In case you haven't heard, Portero.com -- an online luxury
auction -- has just launched its massive vintage Chanel
handbag extravaganza.

There are over 200 vintage and quilted bags up for grabs to
the highest bidder, of course. While Chanel has absolutely
nothing to do with the sale, all of the handbags have been
gathered from private collectors and authenticated. So, if you've ever been deceived by an
Ebay seller, relax. This isn't that kind of operation, darling.

Chanel Portero Auction

(click thumbnails to view gallery)

•

All of the discontinued bags are in mint condition and so far, fetching prices as if Karl
Lagerfeld just whipped up their sketches in his atelier. For example, a navy quilted 2.55
has a current bid of $3395, which is about how much a similar bag would go for in a
Chanel store right now.

Suffice it to say, these bags don't depreciate! So your purchase will be well worth the
investment. The auction will run through June 30th.

Check out the rest of the bags, here.

http://www.stylelist.com/2008/06/27/porteros-spectacular-chanel-auction/

59

Chanel bag auction
June 10, 2008 at 9:39 am by Kristi
Gustafson

Portero.com is holding an online
auction featuring a curated collection
of more than 100 vintage Chanel bags
in pristine condition. The collection is
an assortment of one-of-a kind and
classic Chanel bags.

Attendees can place pre-auction bids
on each item and, in certain cases,
acquire the bag immediately.

The event at Antony Todd on 11th
Street at University Place begins at
6:30 p.m. and serves as the first VIP event for New York-based luxury auction site
Portero.com. The preview announces the online auction event open to the public
beginning the following morning, June 19 and running through June 30 at
www.Portero.com.

http://blog.timesunion.com/kristi/2151/chanel-bag-auction/

60

hanel Bag Extravaganza!

By Bag Snob Tina on June 6, 2008 6:00 AM 6 Comments

Be still your heart ye Chanel fanatics who cursed me for
featuring LV bags from Sex and the City before Chanel-- here are
100 vintage Chanel bags up for auction! No, your eyes do not
deceive you, 100 Chanel bags!!! The event starts on June 18th
with a private preview and opens up for public from June 19th-
June30th. Jump for complete details!

On June 18th, the leading luxury auction site Portero.com
will hold an invitation-only preview of Portero’s latest online
event celebrating a curated collection of more than 100
highly desirable vintage Chanel bags. Hosted at the Antony
Todd showroom in NYC and styled by the famed designer,
the collection is a unique assortment of vintage, one-of-a
kind and classic Chanel bags rarely available in one place.

Attendees will be able to place pre-auction bids on these limited edition bags and a “Buy Now”
option will be available to these VIPs. The night could lead to an early “mid-summer night’s dream,”
as auction winners can bring merchandise home with them that evening. Hosts Melanie Charlton
Fascitelli, Emilia Fanjul-Pfeifler, Allison Sarofim, Nicole Hanley, Sabine Heller and Annie Churchill
among others will interact with guests and Portero’s style experts, as they engage in their favorite
online addiction.

The Vintage Chanel Showcase at Antony Todd on 11th Street at
University Place will begin at 6:30 p.m. and will serve as the first
VIP event for New York-based Portero. The preview will announce
the online auction event open to the public beginning the following
morning, June 19th and running through June 30th at
www.Portero.com.

http://www.bagsnob.com/2008/06/chanel_extravaganza.html

61

The Luxe Chronicles
A collection of musings on luxury, art and fashion.

Online Luxury Auction Site Portero To Launch Sale Of Vintage Chanel
Bags

Attention all Chanel aficionados! The luxury online auction site Portero is launching its
vintage Chanel handbag sale tomorrow (Thursday), June 19. The auction goes live in the
morning local New York City time (European and Asian readers, please synchronize
your watches accordingly). Bidding will close June 30th. A special pre-auction viewing
of the more than 100 highly desirable vintage Chanel bags will be held tonight at the
Antony Todd showroom in New York City for a select few of Manhattan's most avid
followers of fashion.

For those of you unfamiliar with the online auctioneer, you'll be happy to know that they
have much more in common with Christie's or Sotheby's than with eBay. Unlike eBay,
Portero provides consumers with objective condition assessments of the goods, market
value estimates and most importantly, they work with a team of experts whose job it is to
authenticate each item submitted for auction. In fact, they unconditionally guarantee that
every item they sell is 100% authentic. In this way, bidders can be sure they are not
unwittingly purchasing a counterfeit luxury item. As with any auction, don't succumb to
bidder's fever and make sure you register before placing your bid. For more information,
please refer to Portero's website. Good luck!

Sincerely,

The Luxe Chronicles

"One day, my handbags will be collected like art
and sold at auction (...)".

http://www.theluxechronicles.com/the_luxe_chronicles/2008/06/attention-all-c.html

62

Thursday, June 19, 2008

Private Event Photos!

The champagne was flowing and the
handbags were selling as we
celebrated our private Chanel event
last night. Above, hosts Melanie
Charlton, Emilia Fanjul Pfeiffer, Annie
Churchill, Lauren Goodman and
Sabine Heller at the Portero.com
exclusive auction preview featuring vintage Chanel handbags
hosted at Antony Todd in New York City Wednesday, June 18,
2008.

Antony Todd, host Amy Dwek and
Portero CEO Michael Sheldon.

A guest and host Allison Sarofim.

Portero's Stephanie
Phair with Allison
Aston.
Portero is a trusted independent auction site for authenticated pristine and pre-
owned luxury goods. Chanel is not affiliated with Portero or with this event.

POSTED BY RANDI AT 11:42 AM

63

Myself, Lindsay Krupa (Parrish), pictured at left at the Portero.com Chanel event at
the Antony Todd Showroom in NYC with TARA’s stylist Lauren Rae Levy, Real
Housewife of NYC Bethenny Frankel (also photo above right), my supervisor Dotty
Giordano, Lori Levine of Flying Television ,and Joceyln Levy

http://www.patrickmcmullan.com/site/event_detail.aspx?eid=25903&page=4&pgSize=16&sortdir=DESC

Attendees included but not limited to the following, photographed by Patrick McMullan:
Show Only: Alessandra Balasz Allison Aston Allison Keisman Allison Sarofim Alona Katselnik Amanda Ross Amy Dwek Amy
Odell Andrea Castagno Anisha Lakhani Annabelle Vartanian Anne Vincent Annie Churchill Antony Todd Atmosphere Beata Boman
Ben Zion Bethenny Frankel Bree Harlin Carrie Cloud Cena Jackson Cindy Lawrence Courtney Mason Dashel Neville David Neville
Desiree Gruber Dotty Giordano Douglas Friedman Elizabeth Sulcer Elle Sakellis Emilia Fanjul Pfeifler Emma Snoden Jones Emma
Snowden Jones Erin Cohen Erin Lazard Glenn Johnson Gucci Westman Guini Suarez Heather Bauer Helena Krodel Holly Lang HRH
Elizabeth Pierce Franco Joanne Reyes Jocelyn Levy Joceyln Levy Jonathon Beck Joyce Varvatos Justine Kwok Katerina Caliva
Kimberly Delancey Kristain Laliberte Lara Meiland Shaw Lauren Goodman Lauren Rae Kevy Lauren Rae Levy Linda Cohen
Lindsay Parrish Lisa Anastos Lisa Sheldon Lori Levine Louis Sarmiento Matt ? Melanie Charlton Michael Sheldon Monica Mitro
Nicole Botaitis Pauline Sjoenell Randi Molofsky Ranjana Khan Sabine Heller Sarah McMitt Saritha Tabarez Sharon Clott Stephanie
Horton Stephanie Phair Stylist Lauren Rae Levy Tom Palmer Tracy Stern Valerie Boster Vintage Chanel Bag Vintage Chanel Bags
Zev Isenberg Events: Archive PORTERO.COM Exclusive Vintage CHANEL Bag Auction Preview Antony Todd,MBT Shoes, NYC
Patrick McMullan

Wednesday, June 18, 2008

64

PORTERO.COM
VIP EVENT AT THE ANTONY TODD SHOWROOM NYC
VINTAGE CHANEL BAG DISPLAY

65

Cash Is the New Black
Hard times mean the rich are selling a few Cartiers.
by Jessica RamirezOctober 24, 2008

There's very little that can come between Melanie Fascitelli and designer labels
like Missoni and Jimmy Choo. The successful 32-year-old New Yorker—like
many of the ultrawealthy clients she assists through her custom-closet and stylist
firm—doesn't mind spending $3,200 on a Gucci bag or $6,800 on a Cartier
watch. But just as the current financial chaos has crippled the U.S. and world
markets, it's also made even the most extravagant of consumers more cash-
conscious. People who once collected Dior the way art dealers collect Degas are
now selling off valuable pieces through high-end consignment stores and online
sites. "It's a way to get some money out of it," says Fascitelli, an avid consigner
who encourages her clients to do the same.

In recent months, the high-end resale sector has been flooded with luxury items,
thanks to the uncertain economy. According to a member survey by the National
Association of Resale & Thrift Shops (NARTS), 75 percent of stores have
reported an increase in new suppliers and 66 percent had an average increase in
sales of 35 percent when comparing the first eight months of this year with the
same period in 2007. "Even people whose shopping habits aren't really affected
by what's going on look in their closet and think, 'Do I need 10 pairs of designer
shoes that look similar?' " says Adele Meyer, executive director of NARTS.

Part of the uptick does come from mass collectors who, in dicey times, have
opted for cash over, say, owning three Hermès Birkin bags. For others,
consignment has simply become a way to justify new trinkets. "It's like, 'If I get rid
of this item, then I don't feel bad about buying that one'," says Fascitelli, who
recently bought herself a $1,200 Pucci dress with the money she got from pieces
she consigned at Designer Resale, a shop in New York City that's doing 20
percent more in sales over last year.

Consignment policies tend to vary among stores and online sites, but most will
take items they like and then divvy up profits with the seller, who can get as
much as 70 percent of a sale. On the buying end, consumers are paying less
than 50 percent of the retail cost for many items. Alice Reid, a 56-year-old
salesperson from suburban New York, recently bought a Cartier watch for $9,135
from Portero.com, a luxury-goods consignment Web site. The timepiece's retail

66

price: $23,000. "It's so much more advantageous than going into a retail
boutique," Reid says. "When you consider the caliber of what you're getting, it's a
no-brainer." The luxury-resale boon may be expanding into other areas like
vintage wines and upscale furniture as well. Melanie Dunaway, owner of a high-
end furniture consignment shop in Millersville, Md., says her sales are up 50
percent since January.

The unloading of luxury goods and the increased number of bargain hunters has
created good times for the resale sector. Profits have leaped, with some shops
saying their sales have doubled and tripled. At the Daisy Shop on Oak Street in
Chicago, sales have increased 22 percent over this time last year. Michael
Sheldon, founder and CEO of Portero.com, says sales on his site are three
times greater than last year. "Things have improved for us remarkably since the
economic downturn, both from a seller and buyer point of view." The numbers
are especially striking given that high-end retail shops reported double-digit
declines in same-store sales last month. Among the worst hit were Bergdorf
Goodman and Neiman Marcus, which posted a 16 percent drop. Saks was down
by 11 percent. The National Retail Federation also predicts that overall retail
sales this holiday season will grow a mere 2 percent, the weakest pace in six
years.

None of this paints a pretty picture for the worldwide luxury market, which
conventional wisdom suggested was recession-proof. It's true that the $270
billion segment is still expected to grow about 2 percent this year once exchange
rates are factored in, according to Bain & Co. But that's not nearly as good as the
6.5 percent growth in 2007. "Few luxury brands are going to weather this global
economic crisis with impunity," says Pam Danziger, president of Unity Marketing,
a firm that specializes in affluent consumer insights. In a new Unity survey, half
the respondents said they are spending less on luxury items now compared to a
year ago. About 55 percent also expect to spend less in the next 12 months. To
Danziger, that marks a shift in consumer behavior among the wealthy. Options
like consigning, which may have seemed foreign in the past, may now become a
part of cutting their expenditures. Fascitelli, whose own business falls into the
luxury category, believes the luxury market will bounce back, but shares
Danziger's view that the consumer will be different. "There will be a smarter
consumer, and maybe not as many mass collectors. This smarter consumer will
consign items." So even when the global economy stabilizes, there's a good
chance the rich will learn to muddle through with a little less bling if it means a
few more dollars in their pockets.

http://www.newsweek.com/2008/10/23/cash-is-the-new-black.html

67

HANDBAG REPORT

Win a chanel special edition bag!
Nov 8, 2008 by Staci

Portero.com has an exclusive online giveaway of a Chanel bag worn
by Kim Raver on Lipstick Jungle, valued at $2650. Enter now through
Thursday, November 13th and tell all the fashionistas you know! Good
luck!

http://handbagreport.blogspot.com/

68

SOUCIE HORNER LTD.
Interior Design, Chicago
www.souciehorner.com

Media Placements

69

© Copyright Michigan Avenue Magazine

This home by Soucie Horner Interior Design (Chicago) was featured Michigan
Avenue Magazine's February 2009 issue in a six-page spread which included the
entire Besser family.

70

HARRY WINSTON
Diamond Corporation
www.harrywinston.com

Media Placements &
Celebrity Dressing

71

Long Lead
Media Outlet Date Published Page/Sect Headline Description/Product Featured:

p.110
Elegant Bride Winter 2008 "Rock Bands" loop ring
Jewelry

Trump Winter 2007 p, 34 "Tracking Time" Tourbillon Glissiere

"82 Rings, Which is Right
Oval Solitaire with Tapered
In Style Weddings Winter 2008 p.328 For You?"- Katie Holmes'
Baguettes
ring

Angeleno, Modern Luxury 10pg diamond lattice bracelet, white
1-Nov-07 "The Golden Age"
Dallas & Houston spread diamond bracelet,

Angeleno, Modern Luxury "Carats Are Good for Lady's Avenue Exotic Birds
1-Nov-07 p. 170
Dallas & Houston You" Timepiece

p.110 Lady's Avenue Exotic Birds
Celebrated Living Winter 2007 "A Matter of Time"
Watches Timepiece

W26325- Avenue, Lady's Quartz,
18k White Gold Case, Satin
Saphir -Watch Time's
Spring 2008 p., 63 "Lifestyle: Street Smart" Strap, Oval Black M-o-P Dial with
Ladies' magazine
Diamonds, Diamonds on Bezel,
approx. 4.72 cts $35,900

Incredibles platinum and
Wallpaper Feb p.62 "Best Jewelry"
diampnd shinde cluster bracelet

Men's Classic Watch-
F!Deluxe (Dallas) Feb p.15 "Face Time"
Chronograph Retrograde

"Scene in Chicago: A "Winston Wonderland" Oak
Chicago Social Feb p. 94
Diamond Delight" Street Opening party photos

"Quintessential Style: Thom Browne black pearl &
Quest Winter 2007/2008 p.22
Jewelry" diamond cufflinks, $21,000

Sunflower Necklace 94032
Quest Feb p.94 "Fresh Finds"
$125,000

140 Stone Diamond double
Fortune 3-Mar p.14-15 "Oscar Gems"
strand straight line necklate

72

Long Lead Cont’d

103683- Marquesa Fashion
Essence Magazine March cover TBA
Ring; 103110 PS Cluster Ring
Naomi Watts as Marnie in
March "Hitchcock Classics" for
Vanity Fair TBA 1.5 ct Round Brilliant Diamond
2008 the magazine's 2008
Hollywood portfolio
Spring $275,000 pink sapphire and
Bal Harbour 96 & 97 "Jewelry as Food."
2008 diamond ring

Spring round brilliant diamond ring with
Chicago Magazine- p.26 "Jewels Rule"
2008 tapered baguettes set in platinum

Spring cover story special 6ct cushion-cut micropave
Martha Stewart Weddings cover
2008 engagement section. diamond ring

Thom Browne by Harry Winston
Cover,
REVOLUTION Watch diamond watch.
Spring 2009 inside Go-To-Hell Jems
Magazine Photographed by Michael
spread
Moreno
Modern Luxury (ALL) Thom Browne rings, 3-row
Including the ATLANTAN April 2008 TBA The Radar Jewelry cufflinks, watch and Z4 also with
(seen pictured below) info

Jewelry & Watch Special Semira watch, black strap
Harper’s Bazaar April 2008 Cover story
issue 710-LQWL.MB

Short Lead

close-up of micropave drop
OK! Weekly 10-Mar-08 p.6 “It Was a Golden Night” diamond earrings worth more
than $1 million

micropave drop diamond earrings
Star 10-Mar-08 p.3 “Ladies in Red”
worth more than $1 million

US Weekly 10-Mar-08 p.23 “Oscar’s Best Dressed”

Life & Style 3/10/2008 p.18 “Trend: Ladies in Red” worth more than $1 million. Anne
Hathaway Quote

Daily

“Oscar Fashion: Black, micropave drop diamond earrings
LA Times 25-Feb-08 E9
Red and Conformity” worth more than $1 million

“A Crimson Tide Rolls micropave drop diamond earrings
USA Today 25-Feb-08 3D
Over Hollywood” worth more than $1 million

73

Daily Cont’d

Women’s Wear Daily 25-Feb-08 p.10 “Keeping it Classic”

International
Winston Los Prefiere
Tiempo de Relojes Winter 2007 p. 58 Z4 Timepiece
Contemporaneos

Broadcast

BNN 02:00 PM - Trading Day
3-Mar-08 Interview with Bob Gannicott
(National Canada) 03:00 PM Business News Network

Online
5.96-carat, cushion-cut, fancy,
"Jewelry that Says, 'I pink diamond ring set with
Forbes.com 4-Feb-08 online
Love You'" trapezoid-shaped diamonds in
18-karat rose gold and platinum
Incredibles featuring image of
Wallpaper.com 8-Feb-08 online "Best Jewellery"
Yellow Sapphire ring and more

"A-List" Newsletter, links "Wedding Rings, Wedding
NYMag.com 20-Feb-08 online
to "Shop-A-Matic" Bands, Men's Wedding Bands"
“Diamonds Dazzle at the
Fox Business/AP micro pave diamond earrings
25-Feb-08 online 80th Annual Academy
Newswire worth more than $1 million
Awards”
micro pave diamond earrings
InStyle 25-Feb-08 online “Red Carpet Arrivals”

“2008 Oscar Fashion: micro pave diamond earrings
LA Times Blogs 25-Feb-08 online
Yawn” worth more than $1 million

Anne Hathaway Photos, micro pave diamond earrings
Oscars Website 25-Feb-08 online
Harry Winston Credit worth more than $1 million
“Best Dressed at the 2008
People 25-Feb-08 online Academy Awards: Anne
Hathaway”
South Asian Women's “Sartorial Splendor at the micro pave diamond earrings
25-Feb-08 online
Forum, India Oscars: Anne Hathaway” worth more than $1 million

Style.com 25-Feb-08 online “Ten Best Dressed”

Anne Hathaway photo, micro pave diamond earrings
US Weekly 25-Feb-08 online
credit worth more than $1 million

Anne Hathaway photo, micro pave diamond earrings
Elle.com 26-Feb-08 online
credit worth more than $1 million
“Celebrities use minimal
Pittsburgh Post- Gazette 27-Feb-08 online approach with
accessories”

74

© Copyright Martha Stewart Weddings

Harry Winston's 6ct cushion-cut micropave diamond ring was included in a
cover story for the Spring 2008 issue in a special engagement section.

75

© Copyright Bal Harbour Magazine

Harry Winston's $275,000 ruby and diamond ring included in this
luxurious shoot in Bal Harbour, here with a coconut, styled by T. Mayes, "Jewelry
as Food."
http://www.balharbourshops.com/fashion_magazine.php?magid=0&drop=1

©Copyright Bal Harbour Magazine

Harry Winston's $275,000 ruby and diamond ring was included in this luxuriuos
shoot in Bal Harbour, styled by TyRon Mayes, "Jewelry as Food."
http://www.balharbourshops.com/fashion_magazine.php?magid=0&drop=1

76

© Copyright Vanity Fair, March 2008
Photographed by Julian Broad. Original still pictured at left of Tippi Hedren. Universal/Photofest.

Naomi Watts wearing Harry Winston's 1.5 ct Round Brilliant Diamond Studs
pictured here as Marnie in "Hitchcock Classics" for the magazine's 2008
Hollywood portfolio, which included several other A-list stars dressed as various
characters from Alfred Hitchcock's famous films.

READ ARTICLE HERE: http://bit.ly/NaomiWattsVF
WATCH VIDEO HERE: http://bit.ly/VFVideo

77

Thom Browne by Harry Winston men's diamond cufflinks and rings
featured in April 2008 issue of Modern Luxury's The Atlantan.

78

image © Copyright Michael Moreno cover Revolution
Cover of Revolution Watch Magazine spread announcing the
Thom Browne by Harry Winston diamond watch spread inside.
Photographed by Michael Moreno for the Spring 2009 issue.

© Copyright Michael Moreno
Revolution Watch Magazine spread featuring the patriotic
Thom Browne for Harry Winston diamond-studded watch.

© Copyright Michael Moreno
Revolution Watch Magazine spread featuring the Thom Browne
for Harry Winston diamond-studded watch with black leather band.

79

Harry Winston Watch included in April 2008 issue of Harper's Bazaar's
Jewelry & Watch Special (archive image unavailable).

80

Celebrity Dressing- Oscars

I had the honor of creating the Harry Winston product portfolio which was used at
celebrity exclusive pre-awards show events for the SAG and Oscars Awards.
Seen pictured here, Anne Hathaway chose to wear Harry Winston’s diamond
ring and drop earrings to the Oscars and made a splash as one of the “best
dressed” in a red Marchesa gown.

81

CLODAGH DESIGN
& CLODAGH COLLECTION
Interior Design & Showroom, NYC

www.clodagh.com
www.clodaghcollection.com

Media Placements &
Event Invitations

82

Clodagh Media Placements

Esquire - January 2008
New York Home - September/October 2007
Hamptons Cottages & Gardens - August 1-15 2007
Hotel Design Magazine - July/August 2007
American Express Departures - July/August 2007
Daily News - July 20, 2007
The New York Times - July 19, 2007
New York Post - July 10, 2007
The Sunday Times - July 8, 2007
W Hotels Worldwide - June 20, 2007
The Miami Herald - June 17, 2007
Matter X - June 2007
The Robb Report - Luxury Home - Summer 2007
Hospitality Design - May/June 2007
Design Week Proclamation - May 2007
Conde Nast Traveler - May 2007
Boutique Design - March/April 2007

83


Boutique Design 2 pg/3pg.. spread featuring my employer Clodagh, CEO of
Clodagh Design. I arranged the meeting between the editor for the interview and
the photographer for the photo shoot of Clodagh for the cover and provided
them with additional images of her projects, her supported charity, and the spa
bed she designed.

85


Boutique Design 3rd of 3pg.. spread featuring Clodagh's new spa bed by
Oakworks, which was featured in Miraval Spa in Arizona, frequented by Oprah
and Gayle King.

86

© Copyright Robb Report Luxury Home

Clodagh was included in Robb Report Luxury Home's
"Design Directory: Guide to the World's Top Interior Designers"

87

© Copyright New York Times

I coordinated this shoot and interview for New York Times writer Eleanor Flegg,
who included Clodagh Collection, featuring Irish lighting designer
Leo Scarff in the Sunday Times 7-8-07 "Lighting Up Broadway".

88

© Copyright New York Times

New York Times writer Elaine Louie included Clodagh Design's featured Irish
lighting designer Leo Scarff also in the online in the Style section on 7-19-07 "A
Glow to Tease the Shadows"
http://query.nytimes.com/gst/fullpage.html?res=9A00EED71139F93AA25754C0A9619C8B63&scp=2&sq=leo+scarff&st=c
se

89

© Copyright NY Daily News

I coordinated this shoot for the New York Daily News, which featured
Clodagh on cover of the Home Section in New York Daily News
along with images of her downtown showroom and a spa bed she designed.

90

© Copyright Conde Nast Traveler

My employer Clodagh Design featured on Conde Nast Traveler's "Hot List"
including photo of Sasanqua spa in NC.

91

I coordinated this shoot with Met Home "A Place for Everything" Jun/July 2007 which
featured a three page spread with an apartment my employer Clodagh designed. It was an
article on

organization and designing for small spaces.

92

Copyright W Hotels Worldwide
I worked with Starwood on this release from W Hotels Worldwide, which names
Clodagh, CEO of Clodagh Design as one of the "Wonder Women," along such
notables as Bobbi Brown. Clodagh designed the W Hotel Puerto Rico and the W
Ft. Lauderdale which, pictured here, was completed after my departure in 2008.
(See full-size version on following pages)
www.clodagh.com
www.starwoodhotels.com

93

Clodagh Showroom Events

Invitation I designed in Photoshop for one of Clodagh's monthly summer showroom events.
This was part of a series. I used one of her rug designs and Clodagh Collection antiques as
inspiration for the theme of the invitation.

I coordinated this photo shoot and designed this invitation for another one of Clodagh's
monthly summer showroom events with Leo Scarff Lighting and Clodagh's new rugs for
Tufenkian. I also organized Irish sponsors for the event in-keeping with Clodagh's Irish
heritage as a theme for the event.

96

Media Placement Portfolio Lindsay Krupa

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Media Placement Portfolio Lindsay Krupa