PowerPoint presentation available for the students at Art Institute of Vancouver for any future references

1. SEO + PROMOTIONS
Landon Krentz

2. AGENDA
SEO?
Keywords
Inbound Vs. Outbound Marketing
Four Major Categories
Social Media / Analytics

3. WHY USE SEO?
• Search Engine Optimization
• Improves your web visibility – not only limited to website
• Organic search result
• It’s free, manageable and universal
• 80% of websites are NOT optimized – the window of opportunity is
closing
How to use SEO on Wix:
www.wix.com

4. KEYWORDS

6. KEYWORDS

7. SEO STRATEGIES
• Figure out the keyword trafficking
Social Media
http://ow.ly/9tdrq
Views
• External SEO
Appearance in Search
www.blissevents.com
Klout Score
• Internal SEO
Insights
www.canspep.ca
PR - Feedbacks
• RSS/Sourcing Keywords

8. INBOUND VS. OUTBOUND
MARKETING
Two Way Communication One Way Communication
Customers Contacts You Must Find Customers
Marketers Educate and/or Marketers Rarely Educate and/or
Entertain Entertain

9. MARKETING
• 44% of direct mail is never opened
• 86% of people skip through television commercials
• 84% of 25 – 34 years old have clicked out of a website because of invasive
advertisement
• Inbound Marketing focuses on earning attention
• Less $$$ and higher ROI
• Internet Marketing is continues to evolve
• Relies on people’s interests Source: Mashable

10. FOUR CATEGORIES
• SEO – Search Engine Optimization
• PPC – Pay Per Click (How to get free credits?)
Google Analytic
• Social Media
• Email

11. Source: ByzHub

12. USING SOCIAL MEDIA
Social Media
• Views – www.linkedin.com
• Appearance in Search – www.linkedin.com
• Klout Score – www.hootsuite.com
• Insights – www.facebook.com
• PR: Feedback

13. CONCLUSION
USE YOUR KEYWORDS!
Landon Krentz
Event Coordinator
www.landonkrentz.ca
778-317-1739
l.krentz@me.com

14. EXTRA
http://byzblog.com/2011/11/14/how-to-calculate-your-online-roi-byzhub-
blog/