3. 3
• Got a question? Submit it in the
Q&A box.
• Follow us for more: @LinkedInMktg
How to Engage with Us
4. Let’s Talk About
4
• Understanding Lead Accelerator Metrics
• Optimization Basics
• Nurture Contact Usage and Audience Filtering
• What Else to Look Out For?
• Q&A
19. What Else:
Creative Best Practices
1 Call To Action
2
If Leveraging Animation,
Use CTA in Every Frame
3
Ensure Your Logo is
in Every Frame
4 Clear Value Prop
5 Sense of Urgency
6
Coordinate Colors &
Images
7
Balance Text &
Images
8
Relevant Landing
Page
20. What Else:
Landing Page Best Practices
1. Visually match your ad
2. Have a clear, compelling title
3. Include a description of the offer that is
easy to scan
4. Include a visual of your content
5. Include a short form with minimal fields
6. Have a clear call to action button—make
it actionable.
7. Have minimal or no navigation
21. A Few Final Thoughts
Start simple! It’s very easy to get complex with this product quickly, so
start simple and then optimize for maximum performance.
Leverage new content. Content is constantly being created, so don’t be
afraid to use new content for your Lead Accelerator program.
Test and optimize. This is a “living” program that needs some love every
once in a while.
Give your program time. Your program needs some time to ramp-up
before you make any big adjustments. You’ll want to see what works
before you start to optimize.
22. Help Center Links:
• Optimization Overview
• http://help.lms.linkedin.com/hc/en-us/articles/205548358-Lead-Accelerator-Optimization-
Overview
• Creative Best Practices
• Display:
• http://help.lms.linkedin.com/hc/en-us/articles/205696078-Banner-Ad-Best-Practices
• Sponsored Content:
• http://help.lms.linkedin.com/hc/en-us/articles/205855038-Sponsored-Content-Creative-
Best-Practices
• Facebook Newsfeed:
• http://help.lms.linkedin.com/hc/en-us/articles/205854758-Facebook-News-Feed-
creative-best-practices
• Landing Page Best Practices
• http://help.lms.linkedin.com/hc/en-us/articles/205292397-Landing-Page-Best-Practices
Helpful Links: