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See 8 of the Most Effective Ad Campaigns on LinkedIn
1.
FINANCIAL Citigroup: Engaging professional
women through social platform Objectives • Reach professional women unique forum • Provide content to strengthen women’s financial futures • Elevate awareness of Citi brand Products § LinkedIn Managed Group § LinkedIn Today special edition § LinkedIn Polls Results 30,000+ 18% members in the first 3 months week-over-week growth LinkedIn ©2013 All Rights Reserved MARKETING.LINKEDIN.COM 1 MARKETING.LINKEDIN.COM
2.
SALES
TOTAL FOLLOWERS: 11,000+ Salesforce.com: Increasing follower engagement Objectives § Directly target audiences through Company Pages § Engage followers and drive event attendance § Avoid message oversaturation Products § LinkedIn Targeted Status Updates Result 30% increase in engagement by followers 30% increase in amplification (sharing) of messages LinkedIn ©2013 All Rights Reserved MARKETING.LINKEDIN.COM 2 MARKETING.LINKEDIN.COM
3.
TRAVEL
TIMING: 9 MONTHS Cathay Pacific Airways: Targeting for brand awareness Objectives § Increase brand awareness among specific target groups § Promote new Chicago-Hong Kong route Products § LinkedIn Sponsored § LinkedIn Display Ads Polls § LinkedIn Company § LinkedIn Research Page § LinkedIn Status Updates Recommendation Ads Result Target US-based members in groups related to business in Asia to drive relevancy and results 70% of campaign audience planned to take 1+ 1,324 responses from three polls business class flights in next 12 months LinkedIn ©2013 All Rights Reserved MARKETING.LINKEDIN.COM 3 MARKETING.LINKEDIN.COM
4.
HEALTHCARE Philips: Creating global
communities Objectives § Position Philips as the thought leader in the healthcare industry § Build credibility & drive awareness among key audiences Products § LinkedIn Custom Groups § LinkedIn Partner Messages § LinkedIn Display Ads § LinkedIn Polls Result 50+ Net Promoter Score (a customer loyalty Established largest LinkedIn group dedicated to healthcare innovation with over 38,000 members and 4,400+ discussions metric) generated from group, signifying high value LinkedIn ©2013 All Rights Reserved MARKETING.LINKEDIN.COM 4 MARKETING.LINKEDIN.COM
5.
SOFTWARE
TOTAL MEMBERS: 2800+ Microsoft: Building community to engage software developers Objectives § Engage the developer audience across Australia § Quickly build an engaged developer community § Advertise to developers outside of network Products § LinkedIn Groups § LinkedIn Group Ads Result 896 members joined the first month 32.87% CTR LinkedIn ©2013 All Rights Reserved MARKETING.LINKEDIN.COM 5 MARKETING.LINKEDIN.COM
6.
FINANCIAL
TIMING: 8 WEEKS Prudential Retirement: Building thought leadership Objectives § Reach retirement plan participants and sponsors and create conversations § Use poll results to help guide product development § Build a reputation as an industry thought leader Products § LinkedIn Polls Result 11,000+ 230+ poll responses comments from LinkedIn members LinkedIn ©2013 All Rights Reserved MARKETING.LINKEDIN.COM 6 MARKETING.LINKEDIN.COM
7.
ENERGY
TIMING: 13 WEEKS Chevron: Connecting with opinion leaders Objectives § Connect energy leaders around the world for communication & learning Products § LinkedIn Custom § LinkedIn Join Group Group Ads § LinkedIn Display Ads § LinkedIn § LinkedIn Partner Research Messages Result 87% of group members are reading discussions 12,000+ membership and continued growth LinkedIn ©2013 All Rights Reserved MARKETING.LINKEDIN.COM 7 MARKETING.LINKEDIN.COM
8.
TECHNOLOGY
TOTAL MEMBERS: 7800+ HP UK: Changing brand perceptions Objectives § Raise awareness of products and services for SMBs § Engage directly with potential customers to change perceptions Products § Custom Group § Join Group Ads Result 20% more likely than non-group members to 75% of group members are regular visitors recommend HP to their colleagues LinkedIn ©2013 All Rights Reserved MARKETING.LINKEDIN.COM 8 MARKETING.LINKEDIN.COM
9.
AUTOMOBILE Volkswagen India: Inspiring
recommendations Objectives § Create brand awareness among working professionals in India § Build loyalty and aspiration § Influence decision making Products § Company Page § Recommendation Ads Result 2,700 product recommendations in 30 days (exceeded goal by 400%) LinkedIn ©2013 All Rights Reserved MARKETING.LINKEDIN.COM 9 MARKETING.LINKEDIN.COM
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