LinkedIn provides a platform for professionals to connect, share content, and find jobs and business opportunities. It has over 400 million users globally and members participate in diverse professional communities and groups for career and industry discussions. LinkedIn also hosts a large collection of professional content through Slideshare and publishes daily news and updates from members. The platform aims to connect professionals worldwide to help them be more productive and successful in their careers.

1. Relationship Building on
the LinkedIn Platform

2. David Hahn
Vice President, Product Management
LinkedIn
#inBC12

3. Introducing
Influencers

5. Create long form content from the share box

6. Why You Should Consider
Sleeping on the Job

7. The Six Lessons I Live By

8. Managing without Managers,
and What This Might Mean

9. How A Behemoth Like Nordstrom
Learned to Act Like a Startup

10. Our Mission.
Connect the world’s professionals
to make them more productive and successful

11. Jobs

12. Content
Jobs

13. Content
Groups
Slideshare
News
Influencers

14. Groups
40M users 210M memberships 1.3M groups

15. Diverse professional communities
A Truckload, Trucking,
Logistics, Supply Chain group
The CIO Network group
The CPG Supergroup
The Rotary Kiln Refractory
Problems and Solutions group

16. High quality discussions
MEMBERS
HBR 262,226
Coa Saroff
Vice President, Global Operations
What are the key differentiators that separate
leaders from managers?
Posted 17 days ago See all 291 comments >>

17. MEMBERS
The Boxes and Arrows 9,256
Mike Scarpiello, M.S.
Lead Interaction Designer at Digitas
Who should write the functional specs? The Project
Manager? The Developer? Or someone from the
UX team?
Posted 1 month ago See all 29 comments >>

18. Slideshare
9M + Content Upload

19. 76K Views

20. 43K Views

21. LinkedIn Today
1M + Publishers

22. People like you are sharing

23. People like you are sharing

24. Relevance driven by your professional profile
Early start-up exec
VS.
Public relations exec

25. What’s behind the
explosion of content on
LinkedIn?

26. 2B+ Network Updates
108M +
Comscore
Viewed Weekly Uniques

27. Incredible data drives relevance

28. Have you noticed? The LinkedIn
“Endorsement” feature is taking
off like a brush fire.
Jeremiah Owyang
Partner at Altimeter Group

29. Working everywhere our members work
>23% LinkedIn Member Visits
Need current footnote/date

30. 12am
1am
2am
3am
4am
5am
6am
7am
8am
9am
10am
11am
From coffee to couch. Everyday.
12pm
1pm
2pm
3pm
5pm
6pm
7pm
9pm
10pm
iPad
11pm
Desktop

31. What does LinkedIn's
content ecosystem mean
for marketers?

32. Content and connections attract buyers and
decision makers
LinkedIn 214
Pinterest 149
Facebook 112
Twitter 104
Source: eMarketer.com

33. Spend time vs. Invest time

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