Podcamp Boston 5 2010 a talk about the future of video

1. The future of video
The return of the visual suspects
@SteveGarfield @JoselinMane @SkipBensley @RobertCollins
Sunday, September 26, 2010

2. The Future of
Video
Steve Garfield
@SteveGarfield
Sunday, September 26, 2010

3. 1. Lower Cost/Higher Quality
2. Live
3. Easy
4. User Lead Video in 10 Minutes
5. Interacting in Real Time
Bonus: Camera in Your Head
Sunday, September 26, 2010

4. 1. Lower Cost/Higher Quality
Sunday, September 26, 2010

5. 2. LIVE
Livestream Ustream
Sunday, September 26, 2010

6. 3. Easy
YouTube Facebook
Sunday, September 26, 2010

7. 4. User Lead Video in 10 Minutes
http://my.visiblegains.com/
Sunday, September 26, 2010

8. 5. Interacting
Sunday, September 26, 2010

9. Looxcie Wearable Bluetooth Camcorder System
with White Camera Boom,
Power Supply,
Micro USB Cable, Ear Buds (Black)
Continuous Recording
Share instantly via Facebook,YouTube, Email
Stores 5 Hours of footage
Capture, Edit, Share with Smartphone
Sunday, September 26, 2010

10. Steve Garfield
@SteveGarfield
Sunday, September 26, 2010

11. The future of video
The return of the visual suspects
@SteveGarfield @JoselinMane @SkipBensley @RobertCollins
Sunday, September 26, 2010

12. Video S.E.O.
2009 vs 2010
Sunday, September 26, 2010

13. Search 2009
 Universal
www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010

14. Search 2010
 Instant
www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010

15. Engine (Technology)
 Google Voice to Text (Jul
09)
www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010

16. Engine (Technology)
 Closed Caption
(08)
 Transcribe
 Translate
www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010

17. Optimization 2009
 Length Guide (mins)*:
◦ Offer video (advertisement):
0:30-0:60
◦ Marketing video:
0:60-3:00
◦ Sales video:
1:00-7:00
◦ Education/edutainment:
7:00-45:00
◦ Webinar/teleseminar/replay:
30:00-90:00
 Description / Meta Data
◦ Keyword-rich title, 64 char or less the nichier the better
◦ web address / phone number
◦ keyword rich description 200 char or less
◦ tags list of keywords 6 or less 8 max
* Average Commute Time ~ 20 Mins
www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010

18. Optimization 2010
 Length Guide (mins):
◦ Offer video (advertisement):
0:30-0:60
◦ Marketing video:
0:60-3:00
◦ Sales video:
1:00-7:00
◦ Education/edutainment:
7:00-45:00
◦ Webinar/teleseminar/replay:
30:00-90:00
 Description / Meta Data
◦ Keyword-rich title, 64 char or less the nichier the better
◦ web address / phone number
◦ keyword rich description 200 char or less
◦ tags list of keywords 6 or less 8 max
www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010

19. Optimization Math
 Content +
Relationships > SEO
 Subscribers* = Views
 Thumbnail > Title
 *YouTube+Podcast+Blog+
Twitter +Facebook+ LinkedIn
+ Social Media = Views
www.JoselinMane.com l www.LITBel.com
Sunday, September 26, 2010

20. The future of video
The return of the visual suspects
@SteveGarfield @JoselinMane @SkipBensley @RobertCollins
Sunday, September 26, 2010

21. THE FUTURE OF HOME VIDEO
(AKA TV WATCHING)
IS IT FINALLY DEAD?
Just my observations of what is out there now and what I see
possibly happening in home video viewing
twitter.com/@skipbensley
Sunday, September 26, 2010

22. The Price for an LCD TV is about to crash
WATCH FOR CRASH PRICES
CNN Money.com projects that a large over supply will create a
price crash that may bottom out 12% below 2009 prices right
around the holidays
Sunday, September 26, 2010

23. There So Many Choices for Cable / dish but are any
of them good choices?
SO MANY CHOICES
Sunday, September 26, 2010

24. CABLE & SATELLITE
Both offer lots of HD Channels now. Both cost about the same
and both offer the same channels, just in different packages.
You can never seem to get all the channels you want with a
basic package.
Sunday, September 26, 2010

25. DVD’S ARE GOING THE WAY
OF THE CD
As MP3 downloads replaced CD’s, (Tapes, Records)
Video Downloads are replacing DVD’s
Sunday, September 26, 2010

26. DECLARED BANKRUPTCY
Declared bankruptcy 9/23/2010
Could not keep up with Netflix and easy access..
Sunday, September 26, 2010

27. Is the Web going to kill TV?
Sunday, September 26, 2010

28. VIDEO PLAYERS
Sunday, September 26, 2010

29. MOST VIDEO PLAYERS
Most offer HDMI, SVIDEO and Component out to your TV.
Most come with a remote, all Stream HD Content,
most offer netflix.
Sunday, September 26, 2010

30. How video watching (watching TV) is not dead.
Its about to evolve and rebound.
Sunday, September 26, 2010

31. Thank You
twitter.com/@skipbensley
Sunday, September 26, 2010

32. The future of video
The return of the visual suspects
@SteveGarfield @JoselinMane @SkipBensley @RobertCollins
Sunday, September 26, 2010

33. The Future of Video
@ROBERTCOLLINS
THE VISUAL SUSPECTS
SEPTEMBER 25, 2010
Sunday, September 26, 2010

34. Mobile Driving Video
Consumption
Sunday, September 26, 2010

35. @ROBERTCOLLINS
Sunday, September 26, 2010

36. Sunday, September 26, 2010

37. @ROBERTCOLLINS
Sunday, September 26, 2010

38. @ROBERTCOLLINS
Sunday, September 26, 2010

39. Content Creation:
Mobile & Live
Sunday, September 26, 2010

40. Content Creation:
Mobile & Live
Sunday, September 26, 2010

41. Content Creation:
Mobile & Live
Sunday, September 26, 2010

42. Content Creation:
Mobile & Live
Sunday, September 26, 2010

43. Video Engagement
Sunday, September 26, 2010

44. Video Moves Back Into The
Home
Sunday, September 26, 2010

45. Temporal Video
Sunday, September 26, 2010

46. Temporal Video
Sunday, September 26, 2010

47. Temporal Video
Sunday, September 26, 2010

48. Temporal Video
Sunday, September 26, 2010

49. The Future of Video
Thank You
@ROBERTCOLLINS
@ROBERTCOLLINS
Sunday, September 26, 2010

50. The future of video
The return of the visual suspects
@SteveGarfield @JoselinMane @SkipBensley @RobertCollins
Thank You
Sunday, September 26, 2010