10. Slide 10
Big Four – Professional Services Firm
Pilot results
The UK and US pilots were a success:
• 92% liked the mobile learning
experience (UK)
• 85% would recommend learning via
mobile to a colleague (US)
• 94 % found it easy to learn on their
Blackberries (UK)
• 85% found the learning experience to
be effective (US)
• 98% say they will talk favourably to
others about mobile learning (UK)
“I could learn via
mobile anywhere;
when sitting at
the airport,
travelling on a
train or even at
the gym”
11. Slide 11
MoLE – Mobile Learning Environment Project
JKO – Joint Knowledge On-line
300 participants across 24 countries
Medical Content – Global Med-aid app.
Apple and Android; 100% access achieved
15. Slide 15
MoLE
“The majority of both sets of users*
were ‘very confident’ about the
usefulness of mobile technologies
for training and education
purposes”
*Apple and Android
18.
6 secrets of m-learning success
Turning
mobile
learning
aspira0ons
into
reality
With
16th
April
2012
Laura
Overton
Laura@towardsmaturity
org
lauraoverton
19. www.towardsmaturity.org
• Why
should
mobile
capture
our
a@en0on?
• 6
secrets
of
mobile
learning
success
• A
helping
hand
to
create
your
business
case
23. www.towardsmaturity.org
What is driving m-learning
adoption?
Delivery
Comms
Performance
support
• 67%
-‐
support
formal
• 53%
-‐
as
a
pc
alterna0ve
• 54%
-‐
collabora0on
• 27%
-‐
User
generated
content
• 37%
-‐
support
at
point
of
need
24. www.towardsmaturity.org
What is stopping us?
Content-‐related
Lack
of
evidence
of
benefit
Learner
reluctance/ability
Cost
Organisation
culture
System
and
data
security
L&D
reluctance
Lack
of
management
buy-‐in
or
clear
strategy
Availability
and
diversity
of
devices
IT/Architecture
28. 1
100
Top
Quar0le
Bo@om
Quar0le
3rd
2nd
In
2012,
those
in
the
top
quar0le
are:
7x
more
likely
to
report:
Improved
staff
mo0va0on
and
employee
engagement
Improved
talent/performance
management
Staff
able
to
apply
learning
faster
Improvements
in
produc0vity
5x
more
likely
to
report:
Improved
sharing
of
good
prac0ce
within
the
business
3x
more
likely
to
report:
Improved
ability
to
prove
compliance
Improved
induc0on
processes
TMI
32. www.towardsmaturity.org
Align to business priorities
Don’t
take
your
eye
off
the
ball!
Analyse
the
business
problem
before
recommending
a
solu0on
Strategy
for
technology
enabled
learning
allows
for
changing
business
priori0es
3 ½ x
7 x
36. www.towardsmaturity.org
Support formal learning
7x more
likely
to
agree
L&D
staff
have
skills
to
exploit
tech
for
business
advantage
46x more
likely
to
train
trainers
to
use
technology
to
extend
learning
beyond
the
class
37. 37
37
www.towardsmaturity.org 37
Enhance performance at the
point of need
• 6 ½ x
more
likely
to
offer
staff
access
to
job
aids
online
or
via
mobile
• 15 x more
likely
to
use
defined
performance
support
prac0ces
to
support
learning
transfer
aber
formal
training
41. www.towardsmaturity.org
Building your business case
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Organisa0onal
Produc0vity
Managers
report
business
benefits
Organisa0onal
Revenue
Faster
applica0on
of
learning
Peer
recommenda0on
Pos0ve
changes
in
behaviour
NonMobile
Users
Mobile
Users
42. www.towardsmaturity.org
A checklist for success
ü Embrace
mobile
as
part
of
a
mix
ü Keep
aligned
to
business
priori0es
ü Understand
your
learning
landscape
ü Support
formal
learning
ü Enhance
performance
at
the
point
of
need
ü Communicate
and
connect
44. Slide 44
Driving value from mobile:
Getting the strategy right
Steve.Barden@LINE.co.uk
Royal Institution
16 April 2013
45. Slide 45 January 2013
Mobile culture – have you got one?
§ Do you have a policy for BYOD?
§ Do you have processes to convert / develop, publish,
secure, distribute and track content for mobile devices?
§ Is your IT department supportive?
§ Do you include mobile in your blended learning?
§ Are your L&D and mobile
systems integrated?
§ Do you differentiate between tablet and smartphone?
All this and more…
46. Slide 46 January 2013
What is the right strategy?
It should:
§ Integrate with existing
communications, performance
support and learning initiatives
§ Ensure a scalable solution to create,
manage and distribute content
securely across the enterpise
§ Work for today’s and tomorrow’s:
§ Devices
§ Audience
§ Systems
§ Infrastructure
47. Slide 47 January 2013
What is the right strategy?
1. Use cases
2. UX design
3. Content management
4. Knowledge management
5. Security
6. Device types
7. Integration
8. Distribution
It must define:
48. Slide 48 January 2013
Driving value from mobile:
Getting the App right
Steve.Barden@LINE.co.uk
Royal Institution
16 April 2013
49. Slide 49 January 2013
Define the business need
Benefit?
§ Speed to competence
§ Retention
§ Improved performance
What?
§ Communicate
§ Support
§ Learn
Why?
§ Reach
§ Impact
§ Timeliness
50. Slide 50 January 2013
Reach all markets
§ Regular updates during life of the app ensures ‘stickiness’
52. Slide 52 January 2013
Right level!
Audience need?
Access anywhere!Engaging!
Rewarding!Challenging!Relevant!
53. Slide 53 January 2013
Define the technology
App Vs Web - quite a balancing act…
Native App: written for an operating
system to use device specific
functionality or deliver enhanced
performance.
Web App: accessed through a
browser over the Internet or
Intranet. Not installed locally on
the device.
Or Hybrid?
54. Slide 54 January 2013
Getting the strategy right
Steve.Barden@LINE.co.uk
Results=
