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Latino Information Network at Rutgers
Latino Information Network at Rutgers
NJ Latino Quick Facts
• NJ ranks 7th in U.S. in Latino population with 1.6 m

• NJ Latino pop. est. at 2.2 m by 2020 (22%)

• About 37% of all Latinos are under the age of 18.

• NJ DOE shows Latino state youth enrollments in pre-K-4th grade
  range between 22%-30% of each grade – and growing

• Latino percentage with bachelor’s degree (10.7%) lags the state
  average by half (21.6%).

• Only 4.5% of Latinos hold a grad./prof. degree vs. the state level of
  12.9%.                                                   Source: U.S. Census Bureau
NJ Latino Population Gains by County
                      0%     10%          20%        30%     40%             50%
    Atlantic County                    16.8%
    Bergen County                     16.1%
 Burlington County          6.4%
   Camden County                     14.3%
  Cape May County           6.2%
Cumberland County                                    27.1%
       Essex County                          20.3%
 Gloucester County         4.8%
    Hudson County                                                42.2%
                                                               Percent Latino
 Hunterdon County          5.3%
    Mercer County                    15.1%
  Middlesex County                       18.4%
 Monmouth County                9.7%
     Morris County                11.5%
     Ocean County             8.3%
    Passaic County                                           37.1%
      Salem County          6.8%
  Somerset County                   13.%
     Sussex County          6.4%
      Union County                                   27.4%
    Warren County            7.1%
                                                                     Source: U.S. Census Bureau
Top 10 Countries of
Latino Foreign-Born
in New Jersey




      Percent of Foreign-born
        Latinos That Populate
         New Jersey Counties

                Source: U.S. Census Bureau
NJ Latinos by Type 2000 vs 2010
                                                        Cuban
                       Cuban                             5%
                        2%
  Central
 American
    7%           Other                           Other
                  7%                              8%             Puerto
                                                                 Rican
Dominican                      Puerto      Central                28%
   5%                          Rican      American
                                53%         11%

     Mexican
      11%                                 Dominican
                                            13%
             South                                               South
            American                                            American
              15%                                                 21%
                                                      Mexican
                                                       14%

                                                                Source: U.S. Census Bureau
Population Growth Among
     Largest Latino Sub-Groups of NJ
                     U.S. Census Reports
    Ancestry         2000           2010             +%
•   Puerto Ricans   366,788        434,092       18.4%
•   Mexicans        102.929        217,715      111.5%
•   Dominicans      102,630        197,922       92.6%
•   Salvadorans      25,230         56,532      124.0%
•   Guatemalans      16,992         48,869      187.6%
•   Colombians       65,075         101,593      56.0%
•   Ecuadorians      45,392         100,480     121.4%
•   Peruvians        37,672          75,869     101.4%
•   Cubans           77,337          83,362       7.8%
                                              Source: U.S. Census Bureau
Place of Birth of Latinos in NJ


                                             33.4%
    44.3%                                            Born in state of residence


                                                     Born in other state in the
                                                     United States
                                           11.7%
                                   10.6%             Native; born outside the
                                                     United States
                                                     Foreign born

                                                                 Source: U.S. Census Bureau

Source: U.S. Census Bureau, 2010
Median Age in NJ
     38.3

40
            30.1
35


30


25
                          Total Population
                          Hispanic
20


15


10


 5


 0                             Source: U.S. Census Bureau
NJ Latinos’ Ability to Speak English
 Speak English Very Well        Speak English Well
 Speak English Not Well         Speak English Not at All




49.63%                                    9.80%
                           20.61%
                19.96%



                                                     Source: U.S. Census Bureau
NJ Employment Status
                In Labor Force   Pop. 16 and over


             6,900,700



4,623,469


 67.4%

                                                      1,054,474
                                       756,058
                                         71.7%

    Total N.J. pop.                              Latinos      Source: U.S. Census Bureau
NJ Latino Market
   Owner vs. Renter Occupied Housing Units

Renter Occupied            Owner Occupied



  38.3
                                  66.1

  61.7
                                  33.9

  Latino                     NJ Population   Source: U.S. Census Bureau
U.S. Household Median Incomes
Black     Latino     White          Asian
                                            $69,448
                                                                     $65,469
                   $61,170
                                                $54,700                  $51,861
                         $49,686
$46,306
                                                       $41,312
                             $35,525                       $36,952              $38,039
    $33,832                                                                         $32,584
                                  $29,712
         $26,677




   1980                      1990                     2000                     2009
                                                                                 Source: U.S. Census Bureau
NJ Median Household Incomes


 $68,981



           $48,093        NJ Median
                          Hispanic Median




                               Source: U.S. Census Bureau
U.S. Latino Consumer Spending
                     Doubling Every 10 Years




                                                                                           $1,482 tr

                                                           $1,036 tr

                            $499 bn
$210 bn

1990                         2000                           2010                           2015
  Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
U.S. Latino Consumer Market
     2010 -- Nation’s Largest Consumer Markets
                                                (billions)

California                                              $265.2 bn
Texas                                                    176.3
Florida                                                  107.0
New York                                                  81.3
Illinois                                                  43.6
New Jersey                                                39.6
Arizona                                                   33.9
Colorado                                                  21.9
New Mexico                                                20.0
Georgia                                                   17.0
    Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
NJ Latino Spending
                                                     (In billions)

                              1990                   2000                   2010                    2015

NJ Total                   $164.3                 $272.6                  $399.2                 $500.5

Latinos                            8.9                 19.6                    39.3                     55.4
% of Tot                            5.4%                   7.2%                   9.8%                 11.1%

Whites                         144.6                   229.9                  325.1                   400.3
Blacks                          13.9                    24.4                   36.1                    45.4
Asians                           5.7                    16.1                   31.6                    43.9
Native Amer.                     0.3                      0.5                    0.9                     1.3
     Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
NJ Spending in Billions
                                   (Black, Asian & Latinos)
                                                     billions
$60.0                                                                                                            $55.4

$50.0                                                                                          $45.4 $43.9
                                                                             $39.0
$40.0                                                              $36.1
                                                                        $31.6
$30.0                                $24.4
                                                  $19.6
$20.0                                        $16.1
        $13.9
                        $8.9
$10.0           $5.7

 $0.0
              1990                          2000                          2010                          2015

                                         Black          Asian           Hispanic
        Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
NJ LATINO HOUSEHOLD INCOMES
         IN THE PAST 12 MONTHS (census)
          (IN 2010 INFLATION-ADJUSTED DOLLARS)

50000
45000
40000
35000
30000
25000
20000
15000
10000
 5000
    0




                                                 Source: U.S. Census Bureau
New Jersey Latino Market

              NJ Latino-Owned Businesses

                      2002       2007       % +/(-)

Total NJ              49,841     68,362     37.1%

Total Receipts         $7.5 bn   $10.2 bn    42.4%

Avg Rev/Bus           $150,478   $148,502    (1.3%)

                                              Source: U.S. Census Bureau
42% Growth in Receipts in Five-Year Span


                          $10.5 bn

       $7.5 bn




    2002               2007          Source: U.S. Census Bureau
NJ Latinos Living in Poverty
                                Total: 320k (20%)

       • Percentage of children living in poverty: 26.6%

       • Latinos 18-24 living poverty: 17.1%

       • Latino elderly living poverty: 15.6%

       • Families headed by Latina women living in poverty
         stands at 38% -- almost 40,000 households.


                                                          Source: U.S. Census Bureau

Source: Legal Services of New Jersey
Latino Poverty Status in NJ
                Income in the Past 12 Months Below Poverty Level
                                   (U.S. Census, 2010)




     320,000

                                      169,400
                     121,300          (55.5%)
                      (39.7%)
                                                                            85,400
                                                              14,700
                                                              (4.8%)


 Population     Under 18 years   18 to 64 years          65 years and   Population of
Below Poverty                                                over         Trenton
    Level
                                                                                  Source: U.S. Census Bureau
NJ Latinos Without Health Coverage
                  Before ObamaCare*: 30%


   • Percentage represents about 480,000 before
     Obamacare*

   • Latinos represented about 44% of the 1.1 million
     living without health care coverage in NJ* – yet only
     17% of NJ’s population


                                                   Source: U.S. Census Bureau

Source: U.S. Census Bureau
Latinos Not Covered by Health Insurance in NJ
An 95% Increase since 2000!



                              480,000
           246,275




        2000                        2012   Source: U.S. Census Bureau
A “Perfect” Storm for Latinos in NJ?

NJ Latinos living in poverty: 20%

   Percentage represents about 320,000 of the NJ’s
   1.6 m Latinos


NJ Latinos Without Health Care Insurance: 30%


   Percentage represents about 480,000 Latinos
                                                 Source: U.S. Census Bureau
Latino Information Network at Rutgers
People Living in Poverty in New Jersey
                                                     745,925
White     Black      Hispanic      Asian   Total




    369,581


                                231,275
                  203,682



                                           39,697
                                                    Source: U.S. Census Bureau
Percent by Race Living in Poverty in
              New Jersey
                   19.9%
          18%


                                     Source: U.S. Census Bureau




                                              9%
 6%                           6%




White    Black    Hispanic   Asian           Total
Percentage NJ Latinos Without Health Care: 29.1%


  • Percentage represents about 451,000 Latinos


  • Latinos represent about 41% of 1.1 million living
    without health care in New Jersey
Latinos Not Covered by Health Insurance in NJ
                              421,950
A 71.3% Increase since 2000



        246,275




                                        Source: U.S.
         2000                  2009     Census Bureau
Latino Information Network
             at
     Rutgers University

  Advancing Rutgers’ Commitment to
  Diversity, Public Service & Excellence
HOUSEHOLD INCOME IN THE PAST 12 MONTHS
          (IN 2010 INFLATION-ADJUSTED DOLLARS)
            (HISPANIC OR LATINO HOUSEHOLDER)

50000
45000
40000
35000
30000
25000
20000
15000
10000
 5000
    0
Total Enrollment by N.J. Medical School
       By Race and Ethnicity, 2010
Nj state of_latinos

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Nj state of_latinos

  • 3. NJ Latino Quick Facts • NJ ranks 7th in U.S. in Latino population with 1.6 m • NJ Latino pop. est. at 2.2 m by 2020 (22%) • About 37% of all Latinos are under the age of 18. • NJ DOE shows Latino state youth enrollments in pre-K-4th grade range between 22%-30% of each grade – and growing • Latino percentage with bachelor’s degree (10.7%) lags the state average by half (21.6%). • Only 4.5% of Latinos hold a grad./prof. degree vs. the state level of 12.9%. Source: U.S. Census Bureau
  • 4.
  • 5. NJ Latino Population Gains by County 0% 10% 20% 30% 40% 50% Atlantic County 16.8% Bergen County 16.1% Burlington County 6.4% Camden County 14.3% Cape May County 6.2% Cumberland County 27.1% Essex County 20.3% Gloucester County 4.8% Hudson County 42.2% Percent Latino Hunterdon County 5.3% Mercer County 15.1% Middlesex County 18.4% Monmouth County 9.7% Morris County 11.5% Ocean County 8.3% Passaic County 37.1% Salem County 6.8% Somerset County 13.% Sussex County 6.4% Union County 27.4% Warren County 7.1% Source: U.S. Census Bureau
  • 6. Top 10 Countries of Latino Foreign-Born in New Jersey Percent of Foreign-born Latinos That Populate New Jersey Counties Source: U.S. Census Bureau
  • 7. NJ Latinos by Type 2000 vs 2010 Cuban Cuban 5% 2% Central American 7% Other Other 7% 8% Puerto Rican Dominican Puerto Central 28% 5% Rican American 53% 11% Mexican 11% Dominican 13% South South American American 15% 21% Mexican 14% Source: U.S. Census Bureau
  • 8. Population Growth Among Largest Latino Sub-Groups of NJ U.S. Census Reports Ancestry 2000 2010 +% • Puerto Ricans 366,788 434,092 18.4% • Mexicans 102.929 217,715 111.5% • Dominicans 102,630 197,922 92.6% • Salvadorans 25,230 56,532 124.0% • Guatemalans 16,992 48,869 187.6% • Colombians 65,075 101,593 56.0% • Ecuadorians 45,392 100,480 121.4% • Peruvians 37,672 75,869 101.4% • Cubans 77,337 83,362 7.8% Source: U.S. Census Bureau
  • 9. Place of Birth of Latinos in NJ 33.4% 44.3% Born in state of residence Born in other state in the United States 11.7% 10.6% Native; born outside the United States Foreign born Source: U.S. Census Bureau Source: U.S. Census Bureau, 2010
  • 10. Median Age in NJ 38.3 40 30.1 35 30 25 Total Population Hispanic 20 15 10 5 0 Source: U.S. Census Bureau
  • 11. NJ Latinos’ Ability to Speak English Speak English Very Well Speak English Well Speak English Not Well Speak English Not at All 49.63% 9.80% 20.61% 19.96% Source: U.S. Census Bureau
  • 12. NJ Employment Status In Labor Force Pop. 16 and over 6,900,700 4,623,469 67.4% 1,054,474 756,058 71.7% Total N.J. pop. Latinos Source: U.S. Census Bureau
  • 13. NJ Latino Market Owner vs. Renter Occupied Housing Units Renter Occupied Owner Occupied 38.3 66.1 61.7 33.9 Latino NJ Population Source: U.S. Census Bureau
  • 14. U.S. Household Median Incomes Black Latino White Asian $69,448 $65,469 $61,170 $54,700 $51,861 $49,686 $46,306 $41,312 $35,525 $36,952 $38,039 $33,832 $32,584 $29,712 $26,677 1980 1990 2000 2009 Source: U.S. Census Bureau
  • 15. NJ Median Household Incomes $68,981 $48,093 NJ Median Hispanic Median Source: U.S. Census Bureau
  • 16. U.S. Latino Consumer Spending Doubling Every 10 Years $1,482 tr $1,036 tr $499 bn $210 bn 1990 2000 2010 2015 Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
  • 17. U.S. Latino Consumer Market 2010 -- Nation’s Largest Consumer Markets (billions) California $265.2 bn Texas 176.3 Florida 107.0 New York 81.3 Illinois 43.6 New Jersey 39.6 Arizona 33.9 Colorado 21.9 New Mexico 20.0 Georgia 17.0 Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
  • 18. NJ Latino Spending (In billions) 1990 2000 2010 2015 NJ Total $164.3 $272.6 $399.2 $500.5 Latinos 8.9 19.6 39.3 55.4 % of Tot 5.4% 7.2% 9.8% 11.1% Whites 144.6 229.9 325.1 400.3 Blacks 13.9 24.4 36.1 45.4 Asians 5.7 16.1 31.6 43.9 Native Amer. 0.3 0.5 0.9 1.3 Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
  • 19. NJ Spending in Billions (Black, Asian & Latinos) billions $60.0 $55.4 $50.0 $45.4 $43.9 $39.0 $40.0 $36.1 $31.6 $30.0 $24.4 $19.6 $20.0 $16.1 $13.9 $8.9 $10.0 $5.7 $0.0 1990 2000 2010 2015 Black Asian Hispanic Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
  • 20. NJ LATINO HOUSEHOLD INCOMES IN THE PAST 12 MONTHS (census) (IN 2010 INFLATION-ADJUSTED DOLLARS) 50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 Source: U.S. Census Bureau
  • 21. New Jersey Latino Market NJ Latino-Owned Businesses 2002 2007 % +/(-) Total NJ 49,841 68,362 37.1% Total Receipts $7.5 bn $10.2 bn 42.4% Avg Rev/Bus $150,478 $148,502 (1.3%) Source: U.S. Census Bureau
  • 22. 42% Growth in Receipts in Five-Year Span $10.5 bn $7.5 bn 2002 2007 Source: U.S. Census Bureau
  • 23. NJ Latinos Living in Poverty Total: 320k (20%) • Percentage of children living in poverty: 26.6% • Latinos 18-24 living poverty: 17.1% • Latino elderly living poverty: 15.6% • Families headed by Latina women living in poverty stands at 38% -- almost 40,000 households. Source: U.S. Census Bureau Source: Legal Services of New Jersey
  • 24. Latino Poverty Status in NJ Income in the Past 12 Months Below Poverty Level (U.S. Census, 2010) 320,000 169,400 121,300 (55.5%) (39.7%) 85,400 14,700 (4.8%) Population Under 18 years 18 to 64 years 65 years and Population of Below Poverty over Trenton Level Source: U.S. Census Bureau
  • 25. NJ Latinos Without Health Coverage Before ObamaCare*: 30% • Percentage represents about 480,000 before Obamacare* • Latinos represented about 44% of the 1.1 million living without health care coverage in NJ* – yet only 17% of NJ’s population Source: U.S. Census Bureau Source: U.S. Census Bureau
  • 26. Latinos Not Covered by Health Insurance in NJ An 95% Increase since 2000! 480,000 246,275 2000 2012 Source: U.S. Census Bureau
  • 27. A “Perfect” Storm for Latinos in NJ? NJ Latinos living in poverty: 20% Percentage represents about 320,000 of the NJ’s 1.6 m Latinos NJ Latinos Without Health Care Insurance: 30% Percentage represents about 480,000 Latinos Source: U.S. Census Bureau
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  • 336. People Living in Poverty in New Jersey 745,925 White Black Hispanic Asian Total 369,581 231,275 203,682 39,697 Source: U.S. Census Bureau
  • 337. Percent by Race Living in Poverty in New Jersey 19.9% 18% Source: U.S. Census Bureau 9% 6% 6% White Black Hispanic Asian Total
  • 338. Percentage NJ Latinos Without Health Care: 29.1% • Percentage represents about 451,000 Latinos • Latinos represent about 41% of 1.1 million living without health care in New Jersey
  • 339. Latinos Not Covered by Health Insurance in NJ 421,950 A 71.3% Increase since 2000 246,275 Source: U.S. 2000 2009 Census Bureau
  • 340. Latino Information Network at Rutgers University Advancing Rutgers’ Commitment to Diversity, Public Service & Excellence
  • 341.
  • 342. HOUSEHOLD INCOME IN THE PAST 12 MONTHS (IN 2010 INFLATION-ADJUSTED DOLLARS) (HISPANIC OR LATINO HOUSEHOLDER) 50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0
  • 343. Total Enrollment by N.J. Medical School By Race and Ethnicity, 2010