Today, having quick access to insights is a top priority for every innovation department in any industry. Most innovation departments already have a system in place to craft, test and implement innovative ideas. But where do those ideas come from? LHBS conducted a study on how companies collect, save and share valuable insights among team members. This global study, held in November 2015, was based on a survey distributed to 100 participants, both clients and service providers, including agencies and consultancies. The results are presented in this report.

1. UNDERSTAND TODAY. SHAPE TOMORROW.
How do teams collect, store and share information
COLLECTING
AND SHARING
INSIGHTS
LHBS // COLLECTING AND SHARING INSIGHTS REPORT
1

2. UNDERSTAND TODAY. SHAPE TOMORROW.
INTRO
DUCTION.
Today, having quick access to insights is a top priority for every innovation
department in any industry.
Most innovation departments already have a system in place to craft, test
and implement innovative ideas. But where do those ideas come from?
LHBS conducted a study on how companies collect, save and share
valuable insights among team members.
This global study, held in November 2015, was based on a survey
distributed to 100 participants, both clients and service providers,
including agencies and consultancies.
The results are presented in this report.
We work with our clients to build more purposeful and therefore more
profitable relationships with the customers.
In a rapidly changing business world, we are committed to watching,
listening and translating sign of change into strategic opportunities and
powerful ideas for products, services, experiences and communication.
http://www.lhbs.com
Magdalena Ludwicka
Marketing Strategist at LHBS
lhbs.com | ml@lhbs.com
INTRODUCTION
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LHBS // COLLECTING AND SHARING INSIGHTS REPORT

3. CONTENT.
UNDERSTAND TODAY. SHAPE TOMORROW.
CHAPTER 2
IMPLICATIONS
CHAPTER 3
SOLUTION
CHAPTER 1
FINDINGS
3
LHBS // COLLECTING AND SHARING INSIGHTS REPORT CONTENT

4. UNDERSTAND TODAY. SHAPE TOMORROW.
CHAPTER 1
4
FINDINGS
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

5. UNDERSTAND TODAY. SHAPE TOMORROW.
2/3 of the respondents
interact with less than
10 members of a team
on a daily basis
5Source: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

6. 40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.Source:
60%
Respondents agree
that consumer, market
and/or technology insight
plays an important role and
can influence the outcome
of their everyday work
6
21 %
79 %
79%
Source: Collecting, saving and sharing insights - survey by LHBSSource: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

7. UNDERSTAND TODAY. SHAPE TOMORROW.
POPULAR METHODOLOGIES
TO GATHER INSIGHT
7
0%
50%
100%
Trend reports
or newsletter
Quantitative
research
(e.g. online
surveys)
Qualitative
research
Ethnographic
research
(e.g.home visits)
23%
64%
70%
88%
Source: Collecting, saving and sharing insights - survey by LHBSSource: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

8. 10 %
90 %
Spend up to 4 hours
researching for insights
per week
60%
80 %
20 %
Spend up to 8 hours
researching for insights
per week
20% 60 %
40 %
Spend more than 8
hours
researching for insights
per week
40%
UNDERSTAND TODAY. SHAPE TOMORROW.Source: 8
54 %
46 %
67 %
33 %
79 %
21 %
46% 33% 21%
Source: Collecting, saving and sharing insights - survey by LHBSSource: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

9. UNDERSTAND TODAY. SHAPE TOMORROW.
TOOLS AND APPLICATIONS COLLECTIVELY
USED BY TEAMS TO SAVE INSIGHTS
9
0%
50%
100%
Shared folder
or server
Shared office
apps
(Keynote,
Word, Excel)
Shared social
media groups,
boards, accounts
(Facebook, Twitter)
Shared
knowledge apps
(Evernote)
Intranet Shared
blogging
platforms
(Wordpress)
14%
23%
33%
42%
59%
67%
Source: Collecting, saving and sharing insights - survey by LHBSSource: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

10. 40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Percentage of employees
that do not use any tool or
application to save insights
for their team
10
87 %
13 %
13%
Source: Collecting, saving and sharing insights - survey by LHBSSource: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

11. UNDERSTAND TODAY. SHAPE TOMORROW.
Only 4% are fully satisfied with
their current method of saving
insights
11Source: Collecting, saving and sharing insights - survey by LHBSSource: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

12. UNDERSTAND TODAY. SHAPE TOMORROW.
WAYS OF SHARING AND
DISCUSSING INSIGHTS IN TEAMS
12
0%
50%
100%
Informal discussion
(coffee or lunch
break)
Digital conversation
(blog, Intranet
messenger,
social media)
Team meetings
or workshops
Formal presentations
(monthly insights or
trend presentations)
19%
32%
41%
63%
Source: Collecting, saving and sharing insights - survey by LHBSSource: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

13. UNDERSTAND TODAY. SHAPE TOMORROW.
NO RESPONDENTS are fully
satisfied with their current
method of sharing insights
13Source: Collecting, saving and sharing insights - survey by LHBSSource: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

14. 40 %
60 %
UNDERSTAND TODAY. SHAPE TOMORROW.Source:
Believe that an efficient
method of saving, sharing
and discussing insights with
team members can improve
the quality of work
14
3 %
97 %
97%
Source: Collecting, saving and sharing insights - survey by LHBSSource: Collecting, saving and sharing insights - survey by LHBS, November 2015
LHBS // COLLECTING AND SHARING INSIGHTS REPORT FINDINGS

15. UNDERSTAND TODAY. SHAPE TOMORROW.
CHAPTER 2
15
IMPLICATIONS
LHBS // COLLECTING AND SHARING INSIGHTS REPORT IMPLICATIONS

16. Most team members spend up to 45 minutes
per day searching for information and yet
there are still 3 pressing issues that they face:
1. finding the relevant insights
2. storing insights on a common platform accessible by all team members
3. sharing insights in an efficient and systematic manner
UNDERSTAND TODAY. SHAPE TOMORROW. 16
LHBS // COLLECTING AND SHARING INSIGHTS REPORT IMPLICATIONS

17. UNDERSTAND TODAY. SHAPE TOMORROW.
CHAPTER 3
17
SOLUTION
LHBS // COLLECTING AND SHARING INSIGHTS REPORT SOLUTION

18. CHAPTER TITLE
UNDERSTAND TODAY. SHAPE TOMORROW.
The Inspiration-Hub is a service that helps companies identify
opportunities faster and develop ideas for marketing &
innovation. Use it to help your agency:
- Reduce time and internal costs of inspiration gathering
- Get more collective value out of each piece of inspiration
- Inspire your team to deliver more creative ideas
The platform provides consumer insights and emerging needs,
the latest developments and application of enabling/disruptive
technologies, cross-category dynamics, as well as best practices.
A systematic approach to generating and sharing insights and
inspiration within an organisation.
18
INSPIRATION
HUB
LHBS // COLLECTING AND SHARING INSIGHTS REPORT SOLUTION

19. UNDERSTAND TODAY. SHAPE TOMORROW.Source: 19
- Easy access:
- Personal user login via corporate domain
- Desktop & mobile version
- Constant access:
- Newsletter (every 2 weeks)
- Hallway access via TV screens
- Link and email sharing (also with external
partners)
Benefits for your team:
LHBS // COLLECTING AND SHARING INSIGHTS REPORT SOLUTION

20. Tackle all the issues your team
is facing with one tool:
UNDERSTAND TODAY. SHAPE TOMORROW. 20
1. finding the relevant insights
2. storing insights on a common
platform accessible by all team
members
3. sharing insights in an efficient and
systematic manner
1. Inspiration-Hub provides you with curated insights
customised to your company specific needs
2. On one platform items are tagged and categorised,
so that your whole team can easily find relevant
inspiration in the Inspiration-Hub
3. Bookmark, create presentations, export and share
insights with just one click - Inspiration-Hub can
do it all
LHBS // COLLECTING AND SHARING INSIGHTS REPORT SOLUTION

21. UNDERSTAND TODAY. SHAPE TOMORROW. 21
Request a demo:
https://inspiration-hub.com
LHBS // COLLECTING AND SHARING INSIGHTS REPORT SOLUTION

22. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany
IMPRINT
UNDERSTAND TODAY. SHAPE TOMORROW.
www.lhbs.com
THANK YOU
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LHBS // COLLECTING AND SHARING INSIGHTS REPORT IMPRINT