The document discusses strategies for growing in the "hourglass economy" where purchasing power is shifting to the top and bottom income brackets. It notes that globalization, declining middle-class jobs, and technological changes are driving this phenomenon. The summary provides three key strategies for adapting: 1) Offer items that appeal to both premium and value consumers to attract a wider customer base. 2) Develop signature items that are truly unique and drive traffic. 3) Consider international growth as wealth increases more outside the US. The hourglass economy presents challenges but companies can benefit from embracing strategies to reach consumers across the income spectrum.