Some thoughts on the application of a social media strategy for economic development organizations and tools available to communicate with them.

1. Applied Social Media Marketing for Economic Development Organizations // Derek Pillie LEDOsuite.comtwitter.com/LEDOsuitefacebook.com/LEDOsuiteyoutube.com/user/cirrusabslinkedin.com/companies/cirrus-abs

2. Applied Social Media Marketing for Economic Development Organizations // Derek Pillie LEDOsuite.comtwitter.com/dpilliefacebook.com/dpillielinkedin.com/in/dpilliejust search for “derekpillie” or “dpillie” Project Manager – LEDO Suite

4. You know attracting new investors means going where they are

5. You know that you know these investors are online

6. Over 90% of site selection begins (or ends) on the web

7. How do you know these investors are finding your website?

9. How to use free online tools to optimize your social media impact

10. What steps you need to take to apply the elements of a social media plan for your organization.

11. How to measure the data generated through your social media channels to determine the effectiveness of your plan

13. Hybrid company that offers the best of marketing and technology firms

14. 25+ employees

15. Full staff of technical & creative personnel

17. Platform Solution Development

18. Vertical Market Solutions

19. Economic Development, Education, Insurance…

20. Corporate Solutions for Distributor/Dealer Networks

22. Cirrus ABS Featured Corporate Clients

23. SM // The “Social Three” SOCIAL MEDIA – Take the “social” out of it and it is just good, old-fashioned media SOCIAL NETWORKING – Just like business or personal networking, just online SOCIAL MARKETING – The same concepts you employ in other marketing efforts will still work here

24. SM // Social Media = Tools

25. SM // Social Networking = Visibility

26. SM// Social Marketing = Application

28. Direct Mail

29. Radio

30. Newspaper

31. Print

32. Email Marketing

33. Social Media

34. SEO

35. Search Marketing

36. Trade Shows

37. Sponsorships

39. SM // Social Media User Profiles Types of Social Media users: Engaged – Actively interacts with others content, shares relevant content from different users Networked – Connects with many users, may interact but not using organic methods Connected – Has an account, tends to be very guarded about interacting with unknown entities online but posts information to profile and interacts with friends Inactive – Has an account but doesn’t post often or interact with others

41. Leading the way in search

42. Exponential growth

44. SM // Facebook Challenges facing organizations on Facebook: Best practices dictate that your “organization” maintain a “page” rather than a “profile” “Pages” can’t interact on user profiles, only “profiles” can You can’t have a “page” unless you have a “profile” Strong emphasis on paid promotion to gain followers

45. SM // Facebook Advantages for organizations using Facebook: Very easy connections between web pages and your Facebook page There are many tools available to promote your page without paying for advertising Fair analytics panel with excellent demographic breakdowns Content areas to promote different media types

47. 65% of Fortune 100 companies use it

48. 300K users/day sign up for new accounts

50. SM // Twitter Challenges facing organizations on Twitter: Identifying your key followers can be difficult “Twitter culture” takes some effort to learn There is no intuitive path to pursue engagement Over-emphasis on follow counts as “proof” of authority Large amounts of spam

51. SM // Twitter Advantages for organizations using Twitter: Very simple interface Lots of independent applications have been developed to improve usability Active user community Brand loyalty among engaged users

53. Page views more than doubled last year

54. Over 50% of users are outside of U.S.

56. SM // LinkedIn Challenges facing organizations on LinkedIn: Less adoption compared with other channels Many options for interaction creates confusion Some features required a paid membership Less than optimal analytics

57. SM // LinkedIn Advantages for organizations using LinkedIn: Tightly focused, engaged audience Greater share of LinkedIn members promote content Lots of options for engagement Much less spam, less privacy concerns Opportunities to have work recommended and explore connections’ networks

58. SM // How do we engage? Failure to plan is planning to fail! What are you trying to accomplish as an organization? Who do you want to communicate with to accomplish it? How do you want to communicate with them? Which channels are best to reach them with that method? To what extent were you able to reach them?

59. SM // Social Media User Types Remember this slide?

60. SM // Social Activity Optimization Optimize your efforts! Schedule activity during peak times Coordinate your efforts through free tools!

61. SM // Producing analytics There are lots of options for producing SM analytics data: Social Media Channels Social media applications (like Hoot Suite or TweetDeck) URL shorteners (like Bit.ly) Google analytics

62. SM // Producing analytics Here are some tools we like: Klout – While there is a general over emphasis on “scores,” Klout offers more detailed information on how they develop their “score,” offering objective insight into important metrics like reach and amplification. PostRank – This tool automatically annotates your stream and shows how pages on your website are amplified by a wide variety of social media channels.

63. SM// Upcoming webinars Join us for future webinars every other Thursday Watch LEDOsuite.com for updates Thursday, February 17th, Using your Economic Development Website to Generate Productive Leads Thursday, March 10th, Online Marketing Metrics Analysis for Economic Development Organizations

64. We'll Help You Master Internet Marketing These days it’s more important than ever for you to reach new investors, satisfy existing businesses, find new efficiencies, and improve your local business climate. The Web is the way to do it. We can help! Call Derek Pillie at 1.877.817.4442 to find out how we can improve your online visibility. Please take our post-webinar questionnaire at http://svy.mk/hwwgvc