This is a basic tutorial on what social media really is and what means. Introduction to social media and the tools.

1. SOCIAL MEDIA
What Does It REALLY Mean?
Wednesday, November 17, 2010

2. Courtney Parker
CEO, LCJ Media Agency
Join My Conversation!
LCJ Media
@LCJMedia
Courtney Parker
www.lcjmedia.com
Text LCJ to 67777
Wednesday, November 17, 2010

3. SOCIAL MEDIA IS AN UMBRELLA TERM THAT
DEFINES THEVARIOUS ACTIVITIES THAT
INTEGRATES TECHNOLOGY, SOCIAL
INTERACTION AND THE CONSTRUCTION
OF WORDS, PICTURES,VIDEO AND AUDIO.
SOURCE: WWW.WIKIPEDIA.ORG
Wednesday, November 17, 2010

4. MORE SIMPLY PUT:
“Social media is people
having conversations
online.”
Wednesday, November 17, 2010

5. SOCIAL MEDIA TOOLS
http://www.briansolis.com/
Social Media Takes A
Human Touch
Wednesday, November 17, 2010

6. Two Additional Ways to Understand Social Media
1. Connect People to People
&
2. Connect People to Content
Wednesday, November 17, 2010

7. Social Media Is.... Social Media Is Not....
• Contribution
• Collaboration
• Conversation
• Community
•Time Consuming
• Commitment
•VOI
• eBooks
•Television
• Google Buzz
• Easy
•An end all Solution
• Replacement for SEO
• ROI
Wednesday, November 17, 2010

8. DO NOT USE SOCIAL
MEDIA TOOLS TO SELL!!
Wednesday, November 17, 2010

9. Social Media
Tool Kit
Community Tools
Blogging Tools
Listening Tools
Photo &Video Tools
Wednesday, November 17, 2010

10. COMMUNITY
Any place where like-minded
people connect and interact
Largest community
Microblog Community
Professional Community
Wednesday, November 17, 2010

11. Global Audience: 547,562,100
Wednesday, November 17, 2010

12. A Few Twitter Facts....
•There are 175 million registered users
•300,000 users are added daily
•95 million tweets are written per day
•75% traffic is outside of Twitter.com
*Twitter Stats updated 9/14/2010
Wednesday, November 17, 2010

13. A Few LinkedIn Facts....
•LinkedIn has over 80 million members in over 200 countries
•A new member joins LinkedIn approximately every second
•Half the members are located outside of the USA
•Executives from all Fortune 500 companies are members
Join a Group Today!
Wednesday, November 17, 2010

14. Blogging Tools
Allows you to share your words,
thoughts, opinions, with the world
Helps educate others on topics
Establishes you as an expert/influencer
Google loves text
Can earn additional income with
advertising
Wednesday, November 17, 2010

15. Listen Up!
Listening Tools
Social media tools are imperative
to knowing what people are
saying about you, competitors
and industry.
Top Tools To Use
1. Google Reader
2.Technorati
3.Twitter Search
4. Google Alerts
Wednesday, November 17, 2010

16. Photo and Video Tools
• 2nd Largest search engine following Google
• Easy to use, upload videos and share videos
•Video embedding within other social networks
• 2 billion videos are watched daily
• Demographic age is broad 18-55
•10 hours of video is uploaded every minute
• 51% of users visitYouTube weekly or more
FACTS
Wednesday, November 17, 2010

17. Wednesday, November 17, 2010

18. Combine The Tools And ExpandYour Presence
Social Media +
Mobile Marketing +
Design
THE PERFECT SOCIAL MEDIA EQUATION
Wednesday, November 17, 2010

19. LCJ Media - Where Creativity Meets Possibility!
SPECIAL PROMO
20% OFF ANY CREATIVE SERVICE
EMAIL CONTACT@LCJMEDIA.COM
PROMO CODE: BIZM3
Wednesday, November 17, 2010