Leveraging the Cloud with Lotus Live Sergio Loza LA, Lotus Executive discussed how LotusLive enables social business in the Cloud by simplifying and improving business interactions, expanding the enterprise perimeter to the cloud, and creating new business value through seamless integration with applications. LotusLive provides services like enterprise-class email, social business services, mobile access, administration and help desk support, and integrated third-party business apps to drive productivity and innovation while reducing costs.

3. Next Generation User Experience

4. Differentiators & Success Factors

5. LotusLive Reference Cases

6. Partnerships

7. Magic Quadrant

8. LotusLive Roadmap cloud3

10. S ocial Business MARKET , shifting the market away from email 1 Source: McKinsey Global Survey; “How companies are benefiting from Web 2.0” 2 Source: IDC, Predictions 2011: Welcome to the Mainstream 3 Source: IDC, “Determining the Value of Social Business ROI: Myths, Facts, and Potentially High Returns” 4 Source: IDC, Worldwide Social Software Software MarketShare by Vendor 5 Source: Gartner, “Study encourages businesses to embrace social networking”; Nikos Drakos “ It will eventually be seen as essential to all large firms, encouraging more open and transparent communications with staff around the world, and helping to improve relations with existing and potential customers.” 5 74% companies are integrating Web 2.0 with customer interaction 1 75% companies are integrating Web 2.0 into employee day-to-day activities 1 71% companies are integrating Web 2.0 with partner/supplier interaction 1 69% companies report that Web 2.0 tools have delivered measurable business benefits 1 38% estimated growth for the Social Business software market through 2014 2 $2B estimated Social Business software market size in 2014 3 IBM identified as the market share leader in Social Platforms in 2010 4

11. A Social Business activates networks of people that apply relevant content and expertise to improve and accelerate how work gets done, delivering unprecedented return for the time invested. 95% of standout organizations will focus more on “getting closer to the customer” over the next 5 years. – IBM CEO Study 2010 Standout organizations are 57% more likely to allow their people to use social and collaborative tools. – IBM CHRO Study 2010 Why Social Business matters... The Social Business

12. Innovate quickly to create new business processes in the cloud Nexus of people and expertise Engaging Transparent Nimble Work in a security rich environment outside or inside the company to solve business problems Trust Security Compliance

13. LotusLive enables social business in the Cloud Our strategy Simplify and Improve business interactions Expanding the enterprise perimeter to the cloud Creating new business value through seamless integration with your applications Growth and Innovation Cost reduction

14. cloud3 IBM Social Business in the Cloud Enterprise-class email Integrated third-party business apps Social Business Services Mobile access Administration and help desk support LotuLive Symphony Domino apps NEW Integrated third-party business apps

15. Aggregated Activity Stream helping with information overload Embedded Experiences simplifying user actions Moving from sending to sharing Optimized Mobile Access Elements of a next generation user experience

17. Thoughtful and sensible application designs streamline mobile interaction with core LotusLive services

18. Access your LotusLive social business services from anywhere

19. Mobile services for dashboard, files, LotusLive Symphony, LotusLive Meetings, and more Increased Productivity: Optimized support for smart phones and tablets 2011 - 2012

21. Social features integrated seamlessly with your inbox, such as profile pictures and status updates

22. Embedded user interfaces allow inline reading and commenting on documents, discussion threads, etc. Increased Productivity: Enterprise-class Email, calendar, and contacts, integrated inside and outside your firewall 2011 - 2012

24. Assign sections to other users and work collaboratively or privately

25. Comment, discuss, and assign tasks from within the editor

26. Integrated with LotusLive Files and LotusLive Activities Increased Productivity: Enterprise-grade collaborative document editors for documents, presentations, and spreadsheets 2011 - 2012

28. Instant messaging, voice, and video available from LotusLive footer and integrated throughout all applications

29. Call other computers and phones, using voice and/or video

30. Meeting extensions including embedded video and a LotusLive Symphony plugin for editing documents during a meeting Increased Productivity: Ubiquitous real-time communication -- instant messaging, voice, video, and on-line meetings 2013 - 2014

32. Core LotusLive services and integrated 3 rd party business applications seamlessly integrate into the activity stream

33. Share box allows you to immediately share content from anywhere within LotusLive Increased Productivity: Market-leading social business services, including social dashboard, blogs, and wikis 2011 - 2012

35. Social analytics provide enhanced capabilities for filtering LotusLive content such as email and files

36. Business analytics integrate into existing services to provide greater insight into business performance Continual Evolution: Integration of social and business analytics services 2013 - 2014

37. This is social business Integrated Commerce Integrated Selling Integrated Document Editing Integrated Logistics Integrated Scheduling Integrated Communications Integrated eSigning Integrated File Viewer

39. APIs are documented inside “LotusLive Partner Platform Guide” that is available via LotusLive wiki

40. Focus is on exposing important feature in services via APIs

41. Existing LotusLive Partner Integrations are actively using these APIs and many more new integrations would be relying on them

44. Full Featured account

45. All SaaS services available

47. Named Users

48. Pay Monthly or Yearly

50. Have a company identity

51. Have much storage capacity, limited to 25MB.

52. Get access to instant messaging

53. Host web meetings

55. Administrative control of the policies in place for the subscribers in your organization

56. Logical separation of business data

61. Code updates peer reviewed and approved by a development architect

62. Full system build handed off to operations after internal system verification testing

63. Operations performs system verification testing on staging environment

65. SLA is tiered < 99.9% to 99.0% = 2%, < 99.0 to 95% = 5%, < 95 % = 10%

66. SLA applies to paid subscribers, who purchase via Passport Advantage

67. Service level is measured monthly

68. Third party service validates availability

69. Well defined claims process in place

70. Performance credit will be in the form of a credit, issued within 90 days from claim approval

71. SLA addresses service “availability”, as defined in agreement

72. SLA is defined to cover “blackout” condition, NOT specific service features

73. Only named administrator can submit a credit claim for consideration

74. 500 paid subscriber minimum

75. Gartner Magic Quadrant – Google out of Social Software in the Workplace Note: Gartner MQ 2010 - Vendors Dropped Blogtronix. Central Desktop. CubeTree (acquired by SuccessFactors). CustomerVision. EMC. eTouch. FatWire Software. Google. Leverage Software. MindTouch. Mzinga. Neighborhood America (now known as INgage Networks). PBworks. Siteforum. Tomoye (acquired by NewsGator). These vendors are not included in 2010's assessment for one of the following reasons: they were acquired; they changed their focus away from internal teams, communities and networks; or they did not meet the market presence conditions — and, in particular, the requirement to provide contacts for four reference customers with at least 5,000 users each.

76. LotusLive Customers La Capital de Honduras

78. Free guest account

80. Hybrid

81. Click-2-Cloud

83. Social Business Framework and Toolkit

84. Business Activity Stream Enterprise-class email Integrated third-party business apps Social Business Services Mobile access Administration and help desk support LotuLive Symphony Domino apps NEW Integrated third-party business apps

86. Integrated business and social analytics services, providing greater insight and action.

87. Ubiquitous real-time communication via text, voice, video, and on-line meetings .

88. Increased business capabilities, including application development and testing environments.

89. Redefine customization and multi-tenant and multi-tiered support.

91. Market-leading social business software services.

92. Marketplace for integrated third-party business applications with obvious and intuitive business value.

93. Enterprise-class email, calendar , and contacts integrated inside and outside your firewall.

94. Optimized support for smart phones and tablets .

95. Collaborative editing for documents, presentations, and spreadsheets.

96. Expanded levels of service including account administration and help-desk support. Core Areas of Focus LotusLive Roadmap – Innovation at the speed of the open web Roadmap Continual Innovation Increased Productivity Expanded Opportunity

97. ibm in 3 shades of blue