Evolving Technology, Evolving Audiences - Jonathan Marshall

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Gary Hayes

Bildung Technologie Unterhaltung & Humor

Evolving Technology,
Evolving Audiences
Jonathan Marshall

what
• Bridge the gap between innovating and interacting
• Talk about the evolution of the following devices
• Lean back - Television, Home cinema
• Lean forward - Computer/Games consoles
• Mobile - Phones, Portable Media Players, Games
• Decide which devices your audiences will use
• How your concept will evolve in the future

storytelling
• Passed on by word of mouth
• Inaccuracies and Embellishments became
part of story
• Now everything can be recorded and
duplicated
• How will stories evolve in the future?

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Evolving Technology, Evolving Audiences - Jonathan Marshall

1. Evolving Technology, Evolving Audiences Jonathan Marshall

2. what • Bridge the gap between innovating and interacting • Talk about the evolution of the following devices • Lean back - Television, Home cinema • Lean forward - Computer/Games consoles • Mobile - Phones, Portable Media Players, Games • Decide which devices your audiences will use • How your concept will evolve in the future

3. storytelling • Passed on by word of mouth • Inaccuracies and Embellishments became part of story • Now everything can be recorded and duplicated • How will stories evolve in the future?