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LET’S GET TECHNICAL ,[object Object],[object Object],[object Object],Search Engines Interactive Media Social Networking
Interactive 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study Theo Chocolate, Seattle, Washington ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Theo’s Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Theo Chocolate  in Fremont has raised $3.5 million for further growth. The maker of organic, fair-trade chocolate will use the money for "sales and marketing, and to improve equipment," said Joe Whinney, founder and CEO. Theo began selling chocolate in February 2006 with an initial investment of less than $3 million from friends and family. (Seattle Times, May 2008)
How Does This Apply to My Company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization Explained What if You Bought A Billboard And Put it In the Forest? Nobody Would See It. Nobody Would Know It Is There
How SEO Works ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Does Work?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Look at Keywords
Should I Pay for SEO and SEP? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-News Letters ,[object Object],[object Object],[object Object],[object Object],[object Object],Hint: You Still Need Well Organized Contact Lists!
E-News Letters
Video, Podcasts, Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object]
Blogging 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communities Build Brands and Blogs Build Communities Is another tool in the marketing and pr toolbox
Specialty Food Business Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Isn’t For Everyone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Baker’s Dozen Blogging Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BONUS CUPCAKE 13: If You Need Help and Have the Budget, Hire an Interactive PR Firm
Social Networking Businesses are using Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT IS SOCIAL NETWORKING?
Reach Out to Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Fancy Foods Show Part 2 Lizzy Caston

Hinweis der Redaktion

  1. Search Engine Optimization, Interactive Media including video, enewsletters, podcasting, and blogging. We will look at why blogging is such a buzz in the business community, if it is right for your company, and the best ways to be succesfull at it. We will then look at social networking, interactive promotions and contests and other activities online that can help promote your company and brand.