1. FIRST, LISTEN & LEARN

2. FIRST OF ALL
2

3. ACCORDING TO WIKIPEDIA
3

4. 674 66
Social Marketing is not a silo.
Social Media is just one tool of your Marketing Mix.
SECRETS OF SOCIAL MEDIA MARKETING

5. IT’S A TOOL NOT A CHANNEL
5

6. THE FIVE STEPS OF A SOCIAL MEDIA STRATEGY
6

7. 7
REMAIN SIMPLE
Here are the five fundamental steps of a good
Social Media Strategy:
•plan
•listen & understand
•engage
•personnalise
•measure & evaluate

8. 8
The first thing to do is

9. FIRST QUESTION
9

10. 10
Do you know what your customers
tell online about your brand

11. 11
Do you know what the customers
of your competitors tell online
and how the competition answers

12. IT’S POSSIBLE TO LISTEN TO ONLINE CONVERSATIONS
12

13. IT’S RISK FREE
13

14. DIFFERENT TOOLS EXIST
14

15. 15
A GOOD WAY TO START

16. ALSO A GOOD WAY TO LEARN
16