1. CONTENT IS KING

2. THE TIME OF EMPTY WORDS IS OVER
People are looking for information!
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3. Content is key.
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4. COMPANIES MUST ENGAGE
Produce educative content, reinforcing trust.
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5. BECOME A PUBLISHING COMPANY
It’s not about volume, it’s about producing
specific and interesting contents.
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6. BUT ALSO
Facilitate the exchange
and «remix» of these contents.
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7. CONTENTS BUILD TRUST
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8. BLOG
Starting point for a good content strategy:
• facilitated production, syndication and share
• search engine efficiency
• easily adjustable and spreadable
→ articles, workshops, ebooks
• centerpoint to your publishing spirit
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9. SOCIAL MEDIA
Make the most of every opportunity to make your profile known
• on facebook, LinkedIn, etc, but also inside communities
and groups specifics to your activity
• build a profile rich with information
• crossed links with your other platforms
• images and videos directing back to your site and/or blog
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10. COMMENTS AND RATINGS SITES
Even though you can never have a complete control over this
media category, ignoring it can be damaging to your brand:
• be pro-active
• monitor these channels agressively
• Yelp!, MerchantCircle and CitySearch
• Google, Yahoo and Bing also authorize them
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11. TESTIMONIALS
Client testimonials represent
powerful contents:
• multiple formats
- written
- audio
- video
• add trust
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