10 step marketing plan for sakura life - ENATSU

10 STEP MARKETING PLAN FOR –SAKURA LIFE- Mitsuharu Enatsu November 2010

5 STEPS FOR PART 1 (PTM AND POSITIONING) ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 STEPS FOR PART 2 (MARKETING MIX AND STRATEGY) ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 STEPS FOR PART 2 (MARKETING MIX AND STRATEGY) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POSITIONING TO THE PRIMARY TARGET MARKET ,[object Object]

MY PRIMARY TARGET MARKET ,[object Object],[object Object],[object Object]

MY PTM’S NWE ,[object Object],[object Object],[object Object]

NEEDS WANTS EXPECTATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3A COMPETITORS ,[object Object],[object Object],[object Object],[object Object]

3B COMPETITIVE POSITION MAP ,[object Object],[object Object]

SAKURA FOCUSES ON SATISFYING ITS NICHE : QUALITY PRIMARY AND ADD-ON SERVICE, HIGH PRICE

SAKURA UNIQUE POSITIONING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. IDENTIFY THE GAP BETWEEN CUSTOMERS AND COMPETITION ,[object Object],[object Object],[object Object]

SAKURA POSITIONS STRONGLY IN A NICHE MARKET OPPORTUNITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5A. ESTIMATE MARKET SIZE ,[object Object],[object Object]

MARKET SIZE USING COMPANY DATA ,[object Object],[object Object]

MARKET SIZE USING CUSTOMER DATA ,[object Object],[object Object],[object Object]

THE MARKETING MIX STRATEGY Part 2: Steps 6 - 10

COMPETITORS Medical City Stand Alone dialysis Centers: Hemotek

SAKURA HAS A REVOLUTIONARY APPROACH TO THE TREATMENT OF DIALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRICE ,[object Object],[object Object],[object Object],[object Object],[object Object]

PROMO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COMPETITOR’S PROMO: MEDICAL CITY

9. PLACE ,[object Object],[object Object],[object Object]

10. GENERIC WINNING STRATEGY: SAKURA TARGETS A NICHE MARKET BY PROVIDING PRODUCT SPECIALIZATION ,[object Object],[object Object],[object Object],[object Object]

10 step marketing plan for sakura life - ENATSU

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