The document compares the approach of "Guerillas" vs "Monkeys" in internet marketing consulting. It says Guerillas focus on strong relationships with customers, test strategies on their own businesses first, and have wider resources than just internet marketing. Guerillas also closely monitor campaigns and are not afraid of significant changes. It then outlines Guerilla Consulting's 5 step process: 1) Get their opinion on improvements, 2) Build a relationship and align goals, 3) Implement strategies, 4) Provide campaign statistics, and 5) Continually refine the campaign.