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Using Social Media for News Organizations
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www.kylelacy.com
@kyleplacy facebook.com/kyleplacy
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Focus on the
Customer
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Focus on the
Customer • Focus on how you will understand the consumer
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Focus on the
Customer • Focus on how you will understand the consumer • Choose a business objective
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Focus on the
Customer • Focus on how you will understand the consumer • Choose a business objective • And then... focus on social media objectives
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Biggest Misconception?
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What is a
brand?
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Why is personal
branding important?
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Your Brand Plan
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•What are your
goals?
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•What are your
goals? •What do you value?
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•What are your
goals? •What do you value? •What are your passions?
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•What are your
goals? •What do you value? •What are your passions? •What motivates you?
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•What are your
goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?
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The Brand Plan
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The Brand Plan •
Identify Your Passions
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The Brand Plan •
Identify Your Passions • Take Inventory
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The Brand Plan •
Identify Your Passions • Take Inventory • Craft Your Identity
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The Brand Plan •
Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
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The Brand Plan •
Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
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Why is Organizational Storytelling
Important?
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1. Telling the Story
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2. Finding Leads
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3. Finding Sources
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4. Integration
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5. Sharing Stories
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6. Community Development
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DO THIS TOMORROW
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DO THIS TOMORROW •
Build Your Brand Plan
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DO THIS TOMORROW •
Build Your Brand Plan • Review Your Social Policy
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DO THIS TOMORROW •
Build Your Brand Plan • Review Your Social Policy • Define Your Support Group
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DO THIS TOMORROW •
Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Setup up Search Functions on Twitter and Social
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Connect With Me •
Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965
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