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United Methodist Communications and Online Communication
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mindframecampaign.org
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www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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New SlideShare Link
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73,000 People who
have an interest in the United Methodist Church
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7.6% of all
donations in 2010 were given online source: Blackbaud Giving Index 2010
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1 Billion Tweets
Sent a Week source: Twitter.com
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182% increase in
mobile users using Twitter source: Twitter.com
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101M LinkedIn Members
source: LinkedIn.com
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$29.5 Bn will
be spent on mobile apps in 2013 source: Gartner 2010
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6.5 Trillion SMS
messages sent in 2010 source: Informa telecoms and media
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However... there is
a problem with statistics and trends
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We focus everything
on brand awareness from benches and billboards to direct mail and event marketing
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We forget that
the shift is to the individual
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It is about
WHO instead of how many
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Activity
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Stories give us
context and context helps us understand things
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Stories inspire more
people to action
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Being Socially Relevant
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Networking Community Distribution
Content Video Distribution
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1. Personal
Development
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2. Start Writing
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tumblr.com wordpress.com
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3. Listening
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Google.com/alerts
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4. Building
Your Network
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Current Contacts
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Networking
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5. Brand
Awareness
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6. Support
the Influencers
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What does it
mean to be an influencer?
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Lunch
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Activity
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The Enhancement of
Social Currency: Social Commerce
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Capturing is about
engagement with people
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Educate people on
what you offer, how and why
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How do you
change the world?
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Compel to opt-in
and JOIN the community of people who support the brand.
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Ask individuals to
give via mail, email, Facebook, Twitter, and text messaging
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They first need
to be involved in the process
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in order to
deliver the right messaging, technology, and product
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How do you
define a transaction? What is true engagement?
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Allow new and
past donors to share their experience working with your company
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Make it easy
to share. Always.
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9 Things To
Start Doing, Now.
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Data should not
only be used to report... but to inform.
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