Technology Trends - Travel & Hospitality Industry
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Presentation given to the St. Pete Clearwater travel, transportation and hospitality groups on 11/18 in Clearwater, Florida.
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Technology Trends - Travel & Hospitality Industry
- 1. @kyleplacy
- 2. What do I do? I am a marketer. I’ve written 3 books. Director, Global Content Salesforce Marketing Cloud @kyleplacy
- 3. trends vs reality @kyleplacy
- 4. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back @kyleplacy
- 7. one. Moments Matter @kyleplacy @kyleplacy
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- 10. two. Connected Consumer @kyleplacy @kyleplacy
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- 13. Mobility is about creating seamless experiences. @kyleplacy
- 17. Mobility is about helping not selling. @kyleplacy
- 22. Mobility is about transforming the experience. @kyleplacy
- 23. 83% of US consumers research products while in-store on their phone. Our Mobile Planet by Google @kyleplacy
- 24. @kyleplacy
- 27. What happens when 5 billion* additional people join the Internet? @@kkyy@lleekppyllalaeccpyylacy *this number is completely made up but means A LOT of people
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- 29. three. Audience Effect @kyleplacy @kyleplacy
- 30. Most people think our main competitors are Yahoo! and Bing. It’s actually Amazon. Eric Schmidt, Chairman, Google @kyleplacy
- 31. @kyleplacy
- 32. There is one thing they all have in common… They own the audience. @kyleplacy
- 35. @kyleplacy
- 36. four. Content Personalization @kyleplacy @kyleplacy
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- 46. @kyleplacy Increase in revenue when utilizing personalized content
- 47. It’s about moving from push to personalized. @kyleplacy @kyleplacy
- 48. five. Collaborative Consumption @kyleplacy @kyleplacy
- 49. An economic model where creation, ownership and access are shared between people and corporations. Crowd Companies @kyleplacy
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- 54. @kyleplacy @kyleplacy @kyleplacy #mixwest14
- 55. For every 1 percent increase in the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue. Study by Boston University 2013 @kyleplacy
- 56. 686873 676000 672000 Intercontinental Marriott Hilton Wyndham Airbnb Starwood @kyleplacy 645480 550000 346063 Bed Count
- 57. @kyleplacy
- 58. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy
- 59. How do we make one department’s outputs another department’s inputs? @kyleplacy
- 60. Percent of Marketers Rating Cross-Functional Relationships as Absolutely Critical/Very Important Head of Sales 86% @kyleplacy CEO Head of Product COO CFO CIO 78% 70% 67% 56% 37%
- 61. You are not marketers. @kyleplacy
- 62. You are not social media managers. @kyleplacy
- 63. You are not technology experts. @kyleplacy
- 64. You are experience makers and managers. @kyleplacy
- 65. It starts with data and ends with the experience. It is the only thing that makes you relevant. @kyleplacy
Hinweis der Redaktion
- Last mile project – how do you innovate around the delivery point.
- Last mile project – how do you innovate around the delivery point.
- Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars. Uber enables P2P transportation –largest investor is Google $258m
- Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earth Median price of a hotel vs cost of an Airbnb apartment
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
- So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing. Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.