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www.kylelacy.com

     @kyleplacy

facebook.com/kyleplacy
www.kylelacy.com

     @kyleplacy

facebook.com/kyleplacy
The average age
of a social media
    user is 32
How do we utilize the
future of sales and lead
      generation?
What is a blog?
What is a blog?
A place to share stories and
      establish trust.
An entirely new way to
     connect with
  prospects and build
         affinity
blogsearch.google.com
http://www.facebook.com
#1
Integration of Email and
       Facebook
#2
Fan Page Development
The Fan Page

• Photo
The Fan Page

• Photo
• Information
The Fan Page

• Photo
• Information
• Wall Settings
The Fan Page

• Photo
• Information
• Wall Settings
• Photos
The Fan Page

• Photo
• Information
• Wall Settings
• Photos
• Custom Tabs
#3
Facebook Ads
Facebook Ads

• Segment ads based on age,
  birthday, gender, and other
  demographic data

• Most importantly: REGION BASED

• Pay-per-click
#4
Common Interest
Group Domination
#5
Using Friend Lists
#5
Sniping Competitor’s
     Fan Pages
What is Twitter?

http://www.twitter.com
Micro-blogging service that
enables its users to send and
  read other users’ updates
      known as tweets.
Cocktail
 Party
35-49 Represent
 42% of Twitter
     Users
Email
Search
http://search.twitter.com
Friends
Enemies
• Start by following your friends
• Watch the conversation and follow
  their friends
• Look at Lists
• Follow industry leaders
Apps
Seesmic
www.seesmic.com

   Hootsuite
www.hootsuite.com

   Tweetdeck
www.tweetdeck.com
#3
The Beauty of
Twellowhood
http://www.twellowhood.com
Connect With Me

Blog: http://www.kylelacy.com
      Twitter: @kyleplacy
Email: kyle@getbrandswag.com
   Phone: 1-765-610-5965

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