Presentations created for the Social Media Days conference in Hamburg, Germany. Stats are taken from multiple sources but majority are from our Digital Republic research report.
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
10 Shifts Changing Consumer Behavior / Germany
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21. Apps/Push Notifications
Mobile Email Group Texting
Social DM
SMS Voice Marketing
IM IM IM Mobile Email
Email SMS + MMS
Events Email Email IM
Events Events Events Events
Direct Fax Direct Fax Direct Fax Direct Fax Email
Direct Mail Direct Mail Direct Mail Direct Mail Direct Fax
Direct Mail
Telephone Telephone Telephone Telephone Telephone
<1990 1990s 1999 2000s 2012
TV TV TV TV TV
Radio Radio
Radio Radio Radio Print
Print Print Print Print Display
Display Display Display Display Website
Cable TV Website Website Search
Online Display
Website Search Search Paid Search
Search Online Display Online Display Landing Pages
Online Display Paid Search Paid Search Microsites
Landing Pages Landing Pages Online Video
Affiliate Marketing
Microsites Microsites Webinars
Online Video Online Video Blogs/ RSS
Webinars Affiliate Marketing Podcasts
Contextual
Affiliate Marketing Webinars Wikis
Blogs Social Networks
RSS Mobile Web
Podcasts Behavioral
Social Media & Ads
Contextual Virtual Worlds
Wikis Widgets
Social Networks Twitter
Mobile Web Mobile Apps
Geolocation
Pinterest
How many people watch mad men?Typical of a generation but a type of marketer at the time
Three things on marketers place. It used to be just creative.
Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails
Satisfy the CustomerThe easiest, and possibly the most affordable, way to build customer loyalty is to satisfy the customer. Begin by implementing the most basic customer service rule: treat the customer the way you want to be treated when shopping. Ideas: Back in stock emails, customer survey emails