The Plant Page is a participatory plant project created by several individuals. It uses Instagram and Tumblr as its main platforms to share user-generated visual content focused on art and photography. Instagram allows searching by hashtags and is entirely visual, but it is difficult to contact users. Tumblr makes it easier to contact users and obtain their permission to share work, but it can be hard to find the original source. The Plant Page prioritizes building quality relationships with users and giving proper credit over growing viewership numbers. It has created a QR code to help go offline and get more creative.
4. Positives
Platforms used
•Entirely visual
Instagram •User generated. Usually individual, rar
groups
•Can search with #hashtags
•Focused on art/photography blogs
•Easy to contact users
Negatives
•Difficult to tweak themes
•Hard to find original source of work
• Visual
• User generated – one person or artist/rarely groups
• Photography based
• Search by hashtags
• Easily leads to other platform: can easily send through to
Tumblr/Facebook/Twitter
• Limited access to users info – cannot message user unless an e-mail or
website is provided. Must leave a comment on their photo.
• No website besides webstergram which is limited.
• Hard to screen cap and repost.
• Still the best for finding users who fit our aesthetic.
• Majority of user submissions found via Instagram.
6. Rule 1) What works for some, doesn’t work for others.
Why Facebook didn’t work
• Targeting friends and not professionals
• Not checking our Instagram/Tumblr page before submitting
• Not original work
• Not cohesive
7. Rule 2) The quality of the work and the quality of relationships
Tumblr
Pros:
•Easier to contact e.g. “Ask” function
•More willing to share work
•Vested interest in photography
•Quick with responding
Appreciation Contact
Permission
Cons:
•Sometimes difficult to find original work
Credit
8. The quality of the work and the quality of relationships
Instagram
Pros:
•Mostly original work
•Personal
•Vested interest in photography
•Flattering
Cons:
•No contact information
•Fairly arduous
•Language barrier
Appreciation Contact Permission Credit
•Friendly •Correct
•Like Seek out a •Complementary •Link to their
•Comment personal/business •Professional blog, website, etc
•Follow email •Accurate/Honest
9. The quality of the work and the quality of relationships
Viewership = growing.
But
Less concerned with numbers &more interested in building a
network
10. Rule 3) Go offline and get creative
Created a QR code
