Learn how to utilize email marketing to drive sales, leads, and return customers to your small or local business. Find out how to create and deliver Helpful, Actionable Messages (HAM) via email to give your business a cost effective boost.

2. All Ham & No Spam Email marketing tips and strategies for small businesses.

3. What is Kutenda?

5. HAM

6. Why make HAM?

7. Recipes for making HAM

8. Getting HAM Delivered

10. What is SPAM? Spam (spām) - unsolicited bulk commercial electronic mail message

11. CAN-SPAM CAN-SPAM defines a "commercial electronic mail message" as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service (including content on an Internet website operated for a commercial purpose)." It exempts "transactional or relationship messages."

12. Realistically, SPAM is just EMAIL PEOPLE DON’T WANT TO RECEIVE.

13. That’s why it’s all about HAM

14. HelpfulActionableMessages

16. Build rapport

17. Generate return sales

19. Email marketing can make you SERIOUS MONEY.

20. The funny thing about email… It’s almost always more cost effective to marketing to current prospects and clients than to keep on trying to find new clients.

21. Types of HAM

22. Newsletters

23. Special Offers/Sales

24. Webinars

25. Free Information

26. Educational

27. Events

28. Autoresponders

29. Email marketing isn’t a one time email…it’s a SERIES OF MEANINGFUL COMMUNICATIONS

30. Action Item:Create a list of the marketing emails you currently send out and a list of marketing emails you know you should send out.

31. HAM Recipes

32. Keep it helpful using TARGETED MAILING LISTS

33. Segment by:Product lineSales process milestonesCustomer typesBusiness verticalRepeat vs. one-time customers

34. Action Item:Create a list of the various segments you’d want to send targeted marketing messages to.

35. MAKE YOUR EMAIL MESSAGES ACTIONABLE

36. If there is no action in your marketing email, is it really worth sending?No.

37. Email Actions:Special offersEvaluation/assessmentsWebinarsDownloadsCheck out our…

38. Action Item:Create a list of offers, events, etc. that you use to get your clients and prospects to interact with you.

39. HAM Tips

40. Subject Line Tips

41. Identify yourself!

42. Entice

43. Include your offer in the subject line

44. Spend some time on it!

45. “FROM”Address Tips

46. Use a “from” that’s recognizable to your recipients.

47. Body Content Tips

48. Image Tips

49. Not everyone will see your images. Make sure the message makes sense without them!

50. Always use “alt” tags to describe the images

51. Prepare for the PREVIEW PANE Most important information should be at the top.

52. When someone is opting into your emails, give them the option of having HTML or text only emails.

53. Every email you send should give recipients the option to UNSUBSCRIBE

54. Process Your UnsubscribesIMMEDIATLY

55. Always TEST emailsbefore you send them out.

56. Email Test Checklist:Verify subject line textCheck body content for errorsCheck HTML & non-HTML versionsCheck the overall layoutCheck all imagesCheck to make sure all links work!

57. Check on multiple providers:GmailHotmailYahoo! MailOutlookApple MailAOL Mail

58. Landing Pages

59. If you have an offer in your email, you should have a landing page.NO HOMEPAGE LINKING

60. Keep look and feel of your email templates and landing pages similar.

61. HAM Delivery

62. Getting emails reported as SPAM is a common way to get your emails blocked.

63. Ask yourself this question:Is this HAM or SPAM?

64. Target, Target, Target

65. Double opt-in increases your deliverability (not to mention the quality of your list.)

66. Email Deliverability DON’TS

67. Excessive punctuation!!!!!!

68. Mispeld Words

69. W#rds $pelledW!th $pec!alCh@r@cter$

70. Too many images vs. text

71. EXCESSIVEUSEOFCOLOREDFONTSANDBACKGROUNDS

72. ExcessivelyLARGEorsmallFonts

73. Use an embedded style sheet, not font tags, where possible.

74. STOPWords

75. AdultGamblingContest relatedMedicalWeight lossFinancialDating Look out for wordswith more than one meaning!

76. Finding HAM Lovers

77. Provide sign ups for special offers, newsletters, etc. in your communications and on your website.

78. Make it easy for users to share your communications and your website.

79. Add opt-ins to your sign-up/purchasing process.

80. Give away useful content & collect contact info in the sign up process.

81. Run a contest.

82. Find cross-marketingopportunities.

83. Build awareness for your email communications through SOCIAL MEDIA.

84. Do a webinar!

85. Offline Engagement

86. Marketing to a good list is cheaper than marketing to get new prospects

87. That’s it!

89. HAM

90. Why make HAM?

91. Recipes for making HAM

92. Getting HAM Delivered

94. Q & A