How world's biggest retailers are selling to the Social, Local and Mobile consumer

1. Retailing to the SoLoMo
How world’s top retailers are selling to the
Social, Local and Mobile consumers
1

2. How are world’s top retailers selling
to the SoLoMo Consumer
Walmart Target
Tesco Ikea
Amazon Home Depot
eBay Best Buy

3. Walmart

4. Walmart’s shopping apps
 The app helps consumers
get detailed product info,
see reviews, order items to
their door step
 The app adds to the
shopping experience with
features like bar code
scanning, store locator,
ability to check if the product
if available in stores, aisle
locator to find items inside a
store, smart shopping lists
 Available on iPhone, iPad
and Android

5. @Walmartlabs
 Innovative fusion of social +
mobile + retail
 The idea is to use millions of
pieces of data generated in
the open social web to
create interesting analytics
insights for smarter retail
Source:http://www.walmartlabs.com/abo
ut-walmartlabs/

6. Tesco

7. Tesco’s shopping apps
 Help consumers make
smarter purchases.
 Consumers can browse
through products, scan
items to reorder them,
create smart shopping lists
etc
Source: http://www.tesco.com/apps/

8. Campaigns to attract the SoLoMo consumer
 Tesco Korea created
billboard of grocery products
with QR Codes at subway
stations
 Consumers had to simply
scan the codes to order
products to their homes
 The campaign was aimed at
attracting the busy Korean
consumer
Source:
http://www.youtube.com/watch?v=fGaV
FRzTTP4

9. Augmented Reality for product visualization
 Tesco’s AR app helps
consumers get 3D images of
the product they want to buy
to get better online purchase
satisfaction
 Their AR app allows them to
place markers in front of
their computer cameras to
see 3D images of the
product
Source:
http://econsultancy.com/us/blog/8296-
tesco-launches-first-augmented-reality-
programme

10. Amazon

11. Amazon’s shopping app
 Helps user to get the full
Amazon.com experience
from mobile phones from
selection to reviews, product
comparison to purchase
Source:
http://econsultancy.com/us/blog/8296-
tesco-launches-first-augmented-reality-
programme

12. Amazon’s grocery app
 Aids grocery delivery. The
app allows users to choose
delivery slots, pick past
purchased items, scan
barcode to order etc
Source:
http://www.techflash.com/seattle/2009/1
1/amazon_fresh_on_the_iphone.html

13. Other Amazon mobile apps
 Amazon Student: (iTunes):
To help student buy and sell
books
 Amazon Habit (iTunes):
Daily sales of handpicked
selection of designer brands
 Endless (iPhone): For
premier accessories from
designers
 Window shopping (iTunes):
A rich media experience to
browse interesting products
and learn more about them.

14. eBay

15. eBay apps for facilitating buying and selling
 Helps users on the move to
easily sell and buy their
items on eBay
 Sellers can research pricing
trends and know the best
prices. Items can be put to
auction by scanning barcode
or taking pictures
 Buyers can get alerts when
bids are closing or when
they are outbid, make quick
purchases
Source: http://mobile.ebay.com/
https://market.android.com/details?id=c
om.ebay.mobile

16. eBay fashion app
 Allows users to build their
wardrobe and get personal
styling accessories, shop
exclusive flash sales and
share interests and
purchases with Facebook
friends
 The app has an augmented
reality feature to help
consumers try sunglasses
virtually. It’s image swatch
features helps you choose
dresses with desired color
schemes
Source: http://mobile.ebay.com/
https://market.android.com/details?id=c
om.ebay.mobile

17. eBay ticket marketplace app
 eBay’s stubhub app helps
users find tickets for the
shows they like, select ticket
prices and choose seats
with the app.
Source:
http://mobile.ebay.com/iphone/stubhub

18. Target
Image credit

19. Target’s shopping app
 Not very different from the
other retailer’s shopping
apps.
 Features include shopping
from the app, bar code
scanning, ability to find
stores with maps, deals,
coupons, reviews and in-
store search
Source:
http://sites.target.com/site/en/spot/page.
jsp?title=mobile_landing

20. Ikea

21. Ikea’s interactive mobile catalogue
 The Swedish retailer has
built an interactive catalogue
app for its consumers
 Users can pick items from
the catalogue and use its
augmented reality
experience to place it
virtually anywhere around
them to see the fit
Source:http://www.mobilecommercedaily
.com/2010/07/02/ikea-takes-its-product-
catalog-mobile-with-augmented-reality-
app

22. Home Depot

23. Home Depot’s shopping app
 Targets some very critical
needs of the consumers
 The mobile shopping app
has interactive calipers to
measure lengths correctly.
Helps consumers measure
size of nuts and screws,
calculate amount of material
required for paint etc
 The app also helps
consumers find stores, items
inside stores and see video
tutorials
Source:http://itunes.apple.com/us/app/th
e-home-depot/id342527639?mt=8

24. About Kuliza

25. About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social software,
community platforms, mobile and cloud
computing for improving business
performance, communication and customer
engagement.

26. Our offerings
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