This article written by Diarmaid Byrne, Editor, STQ, was published in issue 08 of the Social Technology Quarterly. Summary: People spend an ever increasing amount of time on social networks, but where are they spending their time?

1. ClockingTime
on Social
Networks
People spend an ever-
increasing amount of time
on social networks, but
where are they spending
their time?
by Diarmaid Byrne
Illustrations: Amit Mirchandani
Communities

2. Kuliza Social Technology Quarterly Issue 08
Social Networks Women spend their time on
As new social networks grow quickly,
and their new member rates increase
exponentially, they generate a tremendous
amount of hype. Part of this is of course
PR-created and part is ‘word-of-mouth’
and referrals, as more of one’s social
group joins a new social network, people
are compelled to join as well so as to feel
involved.
For all the hype these generate, how much
of their time do people actually spend on
social networks? While the vast majority of
time is unsurprisingly spent on Facebook,
people spend very little time relatively on
other social networks. In fact, looking at
recent research by Pew Research Centre,
38% of 18-29 year olds plan to spend less
time on Facebook in 2013. It would be
interesting if Pew had been able to break
this down further and identify what activities
in particular people spend their time on,
and which activities are encouraging them
to take a break from Facebook.
References
van Grove,Jennifer.“Facebook grabs most
attention among social sites.” CNET.14 Feb
2013.
Popkin,Helen.“We spent 230,060 years on
social media in one month.” CNBC.4 Dec 2012.
Social Networks Men spend their time on

3. 58
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4. Kuliza Social Technology Quarterly Issue 08
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