I propose an expansive, developmental and organic space outreach model that is simultaneously learner and concept-centered. It is connective and comprehensive, while flexible enough to "grow up" with us as we progress in our understanding of what it means to be a spacefaring civilization and people. This outreach model emerges from the multi-disciplinary STEM and STEAM fields engaged in space research and exploration; engages audiences as active contributors and problem-solvers; and evolves over time with an adaptive focus on the process, rather than individual content, of space education and outreach.
2. Goldilocks Zone of Space Outreach
1
2
3
4
Apollo 11 turns
40+
Mars Curiosity
Voyager Probes
ISS Popularity
5
6
7
8
Planetary Defense
Science Celebrities
Star Trek/Star Wars
New Stakeholders
3. Source: Ecklund EH, James SA, Lincoln AE (2012)
How Academic Biologists and Physicists View
Science Outreach. PLoS ONE 7(5): e36240.
doi:10.1371/journal.pone.0036240
Scientists Disagree?
• Too little time for outreach
• Not supported by university/institute
• Proper role of science is research
• No training or poor communication skills
• Public not interested or knowledgeable
• “Sagan Effect”
4. In scientists’ own words . . .
. . . science outreach is a bleak
prospect with limited room for
improvement.
Source: Ecklund EH, James SA, Lincoln AE (2012)
How Academic Biologists and Physicists View
Science Outreach. PLoS ONE 7(5): e36240.
doi:10.1371/journal.pone.0036240
5. In scientists’ own words . . .
. . . science outreach is a bleak
prospect with limited room for
improvement.
Source: Ecklund EH, James SA, Lincoln AE (2012)
How Academic Biologists and Physicists View
Science Outreach. PLoS ONE 7(5): e36240.
doi:10.1371/journal.pone.0036240
8. • To reach out
• To surpass
• To go beyond
• To engage
Outreach at its core is . . .
9. • To deliver a message to a
targeted audience to reach
a desired result
Outreach
10. Space Outreach
• To deliver a message about
space research, exploration,
future settlement and the
human dimension of all of
these to a targeted audience
to reach a desired result
12. Challenges & Opportunities
of Delivery
Non-Personal
• Objective
• Professional
• Scheduled
Group
• One to Many
• Many to Many
• Many to One
Remote
• Non-synchronous
• Not Real Time
• Not Shared Space
• Not Real Space
• Virtual Space
Personal
• Subjective
• Relationship
• Availability/Approac
hable
Individual
• One on One
Local
• Synchronous
• Share Real Time
• Share Real Space
13. Personal, Individual, Local . . .
• In-person
• Mentoring
• Collaborating
• Customized
• One-shot
• Effective but
short reach
www.ucdmc/ucdavis.edu; www.space.com;
15. 1. Once delivered, a message
takes on a life of its own.
You never know where your
message may end up.
16. Delivery = Connections
Conversation with a
colleague at a convention
Basis for a new Massive Open
Online Course (MOOC)
PIL
www.programmedevelopment.com
NGR
17. Long-term Connections
Greatest impact may be
number of views in months
and years ahead
NGL
www.engadget.com
NGR
A TEDTalk is delivered in
real space and real time to
real people
43. • We are more than our
STEM selves . . . Our
outreach must be more,
too.
• History
• Philosophy
• Sociology
• Anthropology
• Literature
• Music
• Psychology
• Economics
• Dance
• FineArt & Design
• Political Science
• Theater
• Geography
• Journalism
• Finance
• Theology
• Archaeology
• Law
44. Synapses in the Human Brain . . . .
Photo: www.futurity.org
Expands our Current Understanding
45. Connecting our . . .
• Current Understanding
• Knowledge
• Perceptions
• Questions
• Search for Answers
46. • Outreach has an organic,
cumulative effect which we
can never completely
anticipate or assess.
• Classroom
• Planetarium
• Senior Center
• Maker-space
• Library
• Astronomy Club
• Demonstration
• Summer Camp
• Launch Site
• Citizen Science
Project
• Documentary
• Mentor Program
• Book/Article
• Social Media
• Conference
• Gaming
• Space Museum
• ??
47. Engages Us to Take Action
Citizen
Scientist
Advocate
Get
Involved
48. • Every space outreach
program needs a take-away.
• Plug a related Citizen Scientist or Maker-space
project!
• Direct them to a next-level outreach program!
• Invite them to Facebook,Twitter,YouTube feeds to
stay in the loop!
• Share “Read MoreAbout It” resources!
• Encourage them to create their own next-steps!
• ALWAYS LEAVETHEMASKING MORE
QUESTIONS! LEAVETHEMWONDERING!!
49. • Don’t let them walk away
without something in their
hands and at least one
unanswered question
in their minds.
52. Everyone is helped by effective
outreach.
Everyone is hurt by poorly
designed, delivered or received
outreach.
53. Evolves and Grows with Us
• Innovative
• Adapts quickly to
- New Research
- New Discoveries
- New
Stakeholders
- NewApproaches
Framework for
the Future
54. 100-Year Space Outreach Model . . .
Endures
• 100+ Years
• Grows with Us
• Processes, not
just Programs
59. “Hello, Out There!”
Photos: NASA/JPL-Caltech; nasa.gov
• Send Artwork
• Send 3-line Poem (Haiku)
• EVERYONE can vote on
• favorites
• to go to Mars!
• Launching Nov 2013
What
We Did
Today!