SlideShare ist ein Scribd-Unternehmen logo
1 von 25
Downloaden Sie, um offline zu lesen
You	
  can	
  download	
  this	
  slide	
  here:	
  
               	
  	
  hHp://slidesha.re/TwzFrf	
  
	
  



              LOD	
  genera*on	
  
   of	
  Social	
  and	
  Mass	
  media	
  data:	
  
          Apply	
  to	
  media	
  comparisons	
                            Interna*onal	
  Asian	
  LOD	
  Challenge	
  Day	
  
                                        1st	
  Dec,	
  2012	
  

                                                                          Presenter:	
  Kenji	
  Koshikawa	
  
                      Co-­‐Researcher(Adviser):	
  T.	
  Kawamura,	
  	
  H.	
  Nakagawa,	
  Y.	
  Tanaka,	
  A.	
  Ohsuga	
  
                                  Affilia*on:	
  Department	
  of	
  Social	
  Intelligence	
  and	
  InformaBcs	
  
                                                      Graduate	
  course	
  of	
  InformaBon	
  Systems	
  
                                                     The	
  University	
  of	
  Electro-­‐CommunicaBons                      	
  

                                                                                                                             	
  
About	
  Our	
  Project	


                            2
Project	
  Abstract	
	
  
We	
  do	
  just	
  two	
  things	
  on	
  the	
  project:	
	
  
1.  	
  Building	
  seman*c	
  networks	
  
    	
  	
  from	
  media	
  informa*on	
  

2.  	
  Comparing	
  with	
  different	
  media	
  
    	
  	
  using	
  the	
  networks.	
  



                                                               3
Represen*ng	
  events	
  informa*on	
  
  using	
  seman*c	
  network	
  (RDF)	
  1/2	
Example1:	
昨日太郎は秋葉原でiPhone5を購入したので、幸せそうだった。	
  
(Yesterday,	
  Taro	
  bought	
  a	
  iPhone	
  5	
  at	
  Akihabara,	
  so	
  he	
  looked	
  happy.)	
  Event	
  1	
                                                                  Event	
  2	
                   Conver*ng	
  natural	
  language	
  into	
  seman*c	
  networks	


                                            Cause	
              Event	
  2	
                    Event	
  1	

                                           太郎(Taro)	
                 秋葉原	
                  Ac*vity	
              Status	
           (Akihabara)	
  Loca*on	
                          	
  	
                                      購買	
  Time	
 昨日	
   Time	
 幸福	
  
                        Object	
 (Buying)	
     (Yesterday)	
 (Happiness)	
  
    iPhone	
  5	
                                                                                                   4
Outpu[ng	
  Linked	
  Data	
  as	
  RDF/XML	
  format	
  
   e.g.	
  “Taro	
  bought	
  a	
  iPhone	
  5	
  at	
  Akihabara,	
  so	
  he	
  looked	
  happy.”	




                                                                                                        5
Represen*ng	
  events	
  informa*on	
  
 using	
  seman*c	
  network	
  (RDF)	
  2/2	
Example	
  2	
  (from	
  real	
  media):	


                                                 	
  a	
  fall	
  accident	

                                                                                 April	
	
  an	
  accident	
                                	
  to	
  occur	

                                                                        	
  the	
  southern	
  state	
                                 	
  a	
  poor	
  maintenance	
                         of	
  Florida	

                                                                                        	
  June	
                                                	
  the	
  state	
  of	
  Florida,	
  U.S.	
                                                                                                   6
Project	
  Abstract	
	
  
We	
  do	
  just	
  two	
  things	
  on	
  the	
  project:	
	
  
1.  	
  Building	
  seman*c	
  networks	
  
    	
  	
  from	
  media	
  informa*on	
  

2.  	
  Comparing	
  with	
  different	
  media	
  
    	
  	
  using	
  the	
  networks.	
  


        Mass	
  media	
                   Social	
  media	
                                                               7
A Case of media comparison	
 Topic:     Introduction of Osprey in Japan	
About Dataset :	
   Period:	
       1st April – 16th Aug, 2012	
   Condition:	
   	
 Media textual information have
   	
 a word “オスプレイ”(Osprey).	
   Dataset of Social media:	
      Twitter: 3,084 tweets	
                 A	
  photo	
  of	
  Osprey	
   Dataset of Mass media:	
      Asahi digital news paper: 116 articles 	
      MSN Sankei news: 231 articles	
      Nippon News Network(NNN): 110 articles	
      Fuji News Network(FNN): 78 articles
Consideration throughout visualizing
network	
 •          the	
  difference	
  of	
  diversity	
  of	
  topic	
  
    	
  	
  between	
  each	
  media	
  	
  
 •  	
  easy	
  to	
  access	
  minority	
  opinion	
  
 •  	
  the	
  existence	
  of	
  2	
  kinds	
  of	
  osprey	
  (introduce)	
  
 •  	
  the	
  Laterality	
  of	
  dependence	
  on	
  
    	
  	
  user	
  loca*on	
  




                                                                              9
Summary	
  of	
  
             the	
  existence	
  of	
  2	
  kinds	
  of	
  osprey	
On mass media there are NOT information about following:	
   •  The existence of other variants (of Osprey)	
   •  The relation between the variants and the accident rate	
   •  The fact that the accident rate of a variant, be deployed in
   Japan is Lower than other rotorcraft ※	
      	
	
             ※ The	
  V-­‐22's	
  accident	
  rate	
  is	
  the	
  lowest	
  of	
  any	
  Marine	
  rotorcrab	
  [Ref	
  01]	
	

By visualizing, we found the existence of 2 kinds of osprey and
the relation between the variants and accident rate.	
Thus, we could notice a doubt of media bias on mass media.	
	



A doubt of media bias	
   “Mass media hardly report about such information intentionally,
   and they was in a mood in the press fomenting the contrary
   opinion about introduction of osprey in Japan.”	
                                                                                                                            10
Example	
  of	
  Considera*on:	
  	
  
the	
  existence	
  of	
  2	
  kinds	
  of	
  osprey	
                Look	
  around	
  a	
  “deploying”	
  node	


                                          deploying	
CV-­‐22	
  osprey	
  A Color of node means	
  the occurrence rate on each media.	
  Social	
                       Mass	
          MV-­‐22	
  osprey	
               a common	
                 concept	
 This Figure has been showing that 	
 there are 2 kinds of variants of osprey according to 	
 the network built by social media dataset.	
                                                                       11
Example	
  of	
  Considera*on:	
  	
  
the	
  existence	
  of	
  2	
  kinds	
  of	
  osprey	

                        CV-­‐22	
  Osprey	
deploying	

                                   Be	
  nothing	
  like	
MV-­‐22	
  Osprey	


                       Lower	
 for	
  transport,	
  original	
  requirement	
        Harmful	
  rumor	
  There are the difference of use of each variant of osprey,	
   It can be read from this figure.	
         	
e.g. MV-22: for transporting / CV-22: for ?	
                                                                          12
Example	
  of	
  Considera*on:	
  	
  
the	
  existence	
  of	
  2	
  kinds	
  of	
  osprey	



                              Accident	
  rate	


     Copter	
                      low	
                                                Pilot	
  error	
Look	
  around	
  a	
  “accident	
  rate”	
  node	
                                                                   13
Look around 	
  Example	
  of	
  	
                              a “Accident rate of Osprey” node	
  Considera*on:	
  
  the	
  existence	
  of	
  	
                                Low	
  2	
  kinds	
  of	
  osprey	
                                                       Accident	
  rate	
  of	
  Osprey	

Look around a “1.93” node	
                              Look around a “13.47” node	
                                                                  Accident	
  rate	
Accident	
  rate	

                                                                Accident	
  rate	
  of	
  CV-­‐22	
  Accident	
  rate	
  of	
  MV-­‐22	
                                                              for	
  the	
  Special	
  Opera*ons	
  Command	
              Accident	
  rate	
  of	
  Osprey	
           Accident	
  rate	
  of	
  Osprey	
                                                                                                        14
Look around 	
 Example	
  of	
  	
                              a “Accident rate of Osprey” node	
 Considera*on:	
  
 the	
  existence	
  of	
  	
                              Low	
 2	
  kinds	
  of	
  osprey	
 The	
  rela*on	
  between	
  the	
  variants	
  ate	
  of	
  Osprey	
                                        Accident	
  r
                                                      and	
  
Look around a “1.93” node	
 reflected.	
  	
  (from	
  a ocial	
   node	
 	
  the	
  accident	
  rate	
  was	
    Look around s “13.47”
                                                        Accident	
  rate	
 media	
  dataset)	
Accident	
  rate	

                                                             Accident	
  rate	
  of	
  CV-­‐22	
  Accident	
  rate	
  of	
  MV-­‐22	
                                                           for	
  the	
  Special	
  Opera*ons	
  Command	
             Accident	
  rate	
  of	
  Osprey	
         Accident	
  rate	
  of	
  Osprey	
                                                                                                     15
Summary	
•  Introduced	
  our	
  project:	
  
      –  To	
  generate	
  LOD	
  from	
  media	
  informa*on	
  
      –  To	
  compare	
  with	
  different	
  media	
  using	
  the	
  Linked	
  Data	
  

•  We	
  are	
  looking	
  for	
  solving	
  below:	
  
      –  en*ty	
  resolu*on,	
  instance	
  matching	
  problem	
  
      –  connect	
  to	
  other	
  Linked	
  Data	
  

•  In	
  future	
  work,	
  we	
  will	
  concentrate	
  on	
  improving	
  	
  LOD	
  visualiza*on	
  
   for	
  knowledge	
  discovery.	
  

•  If	
  you	
  know	
  interes*ng	
  topic	
  for	
  media	
  comparison,	
  let	
  me	
  know.	
  	
  




                                                                                                           16
Reference	
[Ref	
  01]	
  
   	
  "V-­‐22	
  Is	
  The	
  Safest,	
  Most	
  Survivable	
  Rotorcrab	
  The	
  
   Marines	
  Have."LexingtonInsBtute.org,	
  February	
  
   2011.	
  Retrieved:	
  16	
  February	
  2011.	
  
   	
  
[Ref	
  02]	
  (Japanese)	
  
    越川 兼地,	
  川村 隆浩,	
  中川 博之,	
  田原 康之,	
  大須賀 昭彦:	
  CRFを用いた
    メディア情報の抽出とLinkedData化 -­‐	
  ソーシャルメディアとマスメディアの
    比較事例 -­‐	
  ,合同エージェントワークショップ&シンポジウム(JAWS	
  2012),	
  
    2012.	
  
    Slide	
  (wriHen	
  in	
  Japanese):	
  	
  hHp://slidesha.re/11pf0qR	
  
Appendix
Goal	
  /	
  Mo*va*on	
	
  
1.  To	
  generate	
  Linked	
  Data	
  from	
  Media	
  
    Informa*on	
  
       –  Mo*va*on:	
  
          •     to	
  organize	
  abundance	
  informa*on	
  	
  
          •                                                             	
  
                to	
  make	
  us	
  recognize	
  real	
  events	
  easily


2.  To	
  compare	
  with	
  different	
  media	
  using	
  the	
  
    Linked	
  Data	
  (we	
  generated)	
  
       –  Mo*va*on:	
  	
  
          •     to	
  discover	
  knowledge	
  from	
  the	
  difference	
  of	
  informa*on	
  between	
  
                media	
  
          •                                                                             	
                to	
  understand	
  real	
  events	
  from	
  mul*ple	
  points	
  of	
  view

                                                                                                       19
Our	
  System	
  Overview	




                              20
Visualizing	
  the	
  Network
Size of node/Thickness of edge:	
are calculated based on	
the frequency information.	


Color of node:	
expresses the occurrence rate of	
         Social	
                                         Mass	
concept between each media	
                                     a common	
using 5 colors.	
                                                   concept	

Color of edge:	
 expresses kind of relationship between two concepts.	
                   subject	
        object	
           time	
              status	
         quoted	
                                                                                            source	

                            activity	
    location	
            target	
          cause	

  ※we used a visualization Application: Gephi 0.8.1 beta	
                                                                                                 21
Future	
  Work	
  	
•  At	
  this	
  stage	
  we	
  just	
  visualize	
  the	
  network,	
  so	
  users	
  have	
  to	
  
   discover	
  knowledge	
  themselves.	
  
      –  We	
  are	
  developing	
  tools	
  to	
  support	
  for	
  knowledge	
  discovery	
  from	
  the	
  
         network.	
  
            •  To	
  es*mate	
  important	
  node/sub-­‐network	
  in	
  the	
  network.	
  	
  


•  to	
  evaluate	
  our	
  system	
  and	
  	
  to	
  be	
  needed	
  to	
  experience	
  other	
  topic	
  

•  We	
  are	
  looking	
  for	
  solving	
  below:	
  
      –  en*ty	
  resolu*on,	
  Instance	
  matching.	
  
	
  
•  We	
  will	
  go	
  up	
  for	
  LOD	
  Challenge	
  2012	
  Japan.	
  
      –  But,	
  I’m	
  not	
  sure	
  which	
  sec*on	
  is	
  the	
  best	
  for	
  our	
  project.	


           Dataset	
               Idea	
          Applica*on	
 Visualiza*on	
                                                                                                          22
整理:  MV-22  /  CV-22 英語にする	

オスプレイの型番と事故率の関係
   型番	
            用途	
       事故率	
  MV-­‐22	
       輸送用	
        1.93	
  
 	
  (日本配備)	
米海兵隊所属	
            -­‐	
      2.45	
 航空機平均	
  CV-­‐22	
     特殊作戦用(空軍)	
   13.47	
日本に配備される(た)機種 「MV-22」の事
故率は低い.	
                                          23
事象の表現方法
    	
   事象情報を表現するために,[Nguyen 12]の	
    	
   行動属性を拡張し9つの事象属性を定義した.	
      Event	
  descripDon	
                            describe	
      property	
      Subject	
                                        Subject	
  of	
  an	
  event	
      Ac*vity	
                                        Ac*vity	
  of	
  an	
  event	
  
      Object	
                                         Object	
  of	
  an	
  ac*vity	
      Target	
  (new)	
                                Against	
  whom	
  (e.g.	
  people,	
  country,	
  …)	
      Status(new)	
                                    Status	
  of	
  a	
  subject	
      Loca*on	
                                        Loca*on	
  where	
  an	
  event	
  occurred	
      Time	
                                           Time	
  informa*on	
  when	
  an	
  event	
  occured	
      Cause	
  (new)	
                                 Cause	
  what	
  an	
  event	
  occurred	
      Quoted	
  source	
  (new)	
 Source	
  of	
  a	
  quote	
[Nguyen	
  12]	
  
      The-­‐Minh	
  Nguyen,	
  Takahiro	
  Kawamura,	
  Yasuyuki	
  Tahara,	
  	
  and	
  	
  Akihiko	
  Ohsuga:	
  Self-­‐Supervised	
  Capturing	
  of	
  Users’	
  Ac*vi*es	
  from	
  
                                                                                                                                                                                24	
      Weblogs.	
  Interna*onal	
  Journal	
  of	
  Intelligent	
  Informa*on	
  and	
  Database	
  Systems,Vol.6,	
  No.1,	
  pp.61-­‐76,	
  InderScience	
  Publishers,	
  2012
End

Weitere ähnliche Inhalte

Empfohlen

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Empfohlen (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

[International Asian LOD Challenge Day 2012]LOD generation of Social and Mass media data: Apply to media comparisons

  • 1. You  can  download  this  slide  here:      hHp://slidesha.re/TwzFrf     LOD  genera*on   of  Social  and  Mass  media  data:   Apply  to  media  comparisons Interna*onal  Asian  LOD  Challenge  Day   1st  Dec,  2012   Presenter:  Kenji  Koshikawa   Co-­‐Researcher(Adviser):  T.  Kawamura,    H.  Nakagawa,  Y.  Tanaka,  A.  Ohsuga   Affilia*on:  Department  of  Social  Intelligence  and  InformaBcs   Graduate  course  of  InformaBon  Systems   The  University  of  Electro-­‐CommunicaBons    
  • 3. Project  Abstract   We  do  just  two  things  on  the  project:   1.   Building  seman*c  networks      from  media  informa*on   2.   Comparing  with  different  media      using  the  networks.   3
  • 4. Represen*ng  events  informa*on   using  seman*c  network  (RDF)  1/2 Example1: 昨日太郎は秋葉原でiPhone5を購入したので、幸せそうだった。   (Yesterday,  Taro  bought  a  iPhone  5  at  Akihabara,  so  he  looked  happy.) Event  1 Event  2 Conver*ng  natural  language  into  seman*c  networks Cause Event  2 Event  1 太郎(Taro) 秋葉原   Ac*vity Status (Akihabara)  Loca*on   購買  Time 昨日   Time 幸福   Object (Buying) (Yesterday) (Happiness)   iPhone  5 4
  • 5. Outpu[ng  Linked  Data  as  RDF/XML  format   e.g.  “Taro  bought  a  iPhone  5  at  Akihabara,  so  he  looked  happy.” 5
  • 6. Represen*ng  events  informa*on   using  seman*c  network  (RDF)  2/2 Example  2  (from  real  media):  a  fall  accident April  an  accident  to  occur  the  southern  state  a  poor  maintenance of  Florida  June  the  state  of  Florida,  U.S. 6
  • 7. Project  Abstract   We  do  just  two  things  on  the  project:   1.   Building  seman*c  networks      from  media  informa*on   2.   Comparing  with  different  media      using  the  networks.   Mass  media Social  media 7
  • 8. A Case of media comparison Topic: Introduction of Osprey in Japan About Dataset : Period: 1st April – 16th Aug, 2012 Condition: Media textual information have a word “オスプレイ”(Osprey). Dataset of Social media: Twitter: 3,084 tweets A  photo  of  Osprey Dataset of Mass media: Asahi digital news paper: 116 articles MSN Sankei news: 231 articles Nippon News Network(NNN): 110 articles Fuji News Network(FNN): 78 articles
  • 9. Consideration throughout visualizing network •  the  difference  of  diversity  of  topic      between  each  media     •   easy  to  access  minority  opinion   •   the  existence  of  2  kinds  of  osprey  (introduce)   •   the  Laterality  of  dependence  on      user  loca*on   9
  • 10. Summary  of   the  existence  of  2  kinds  of  osprey On mass media there are NOT information about following: •  The existence of other variants (of Osprey) •  The relation between the variants and the accident rate •  The fact that the accident rate of a variant, be deployed in Japan is Lower than other rotorcraft ※ ※ The  V-­‐22's  accident  rate  is  the  lowest  of  any  Marine  rotorcrab  [Ref  01] By visualizing, we found the existence of 2 kinds of osprey and the relation between the variants and accident rate. Thus, we could notice a doubt of media bias on mass media. 
 A doubt of media bias “Mass media hardly report about such information intentionally, and they was in a mood in the press fomenting the contrary opinion about introduction of osprey in Japan.” 10
  • 11. Example  of  Considera*on:     the  existence  of  2  kinds  of  osprey Look  around  a  “deploying”  node deploying CV-­‐22  osprey A Color of node means the occurrence rate on each media. Social Mass MV-­‐22  osprey a common concept This Figure has been showing that there are 2 kinds of variants of osprey according to the network built by social media dataset. 11
  • 12. Example  of  Considera*on:     the  existence  of  2  kinds  of  osprey CV-­‐22  Osprey deploying Be  nothing  like MV-­‐22  Osprey Lower for  transport,  original  requirement Harmful  rumor There are the difference of use of each variant of osprey, It can be read from this figure. e.g. MV-22: for transporting / CV-22: for ? 12
  • 13. Example  of  Considera*on:     the  existence  of  2  kinds  of  osprey Accident  rate Copter low Pilot  error Look  around  a  “accident  rate”  node 13
  • 14. Look around Example  of     a “Accident rate of Osprey” node Considera*on:   the  existence  of     Low 2  kinds  of  osprey Accident  rate  of  Osprey Look around a “1.93” node Look around a “13.47” node Accident  rate Accident  rate Accident  rate  of  CV-­‐22 Accident  rate  of  MV-­‐22 for  the  Special  Opera*ons  Command Accident  rate  of  Osprey Accident  rate  of  Osprey 14
  • 15. Look around Example  of     a “Accident rate of Osprey” node Considera*on:   the  existence  of     Low 2  kinds  of  osprey The  rela*on  between  the  variants  ate  of  Osprey Accident  r and   Look around a “1.93” node reflected.    (from  a ocial   node  the  accident  rate  was   Look around s “13.47” Accident  rate media  dataset) Accident  rate Accident  rate  of  CV-­‐22 Accident  rate  of  MV-­‐22 for  the  Special  Opera*ons  Command Accident  rate  of  Osprey Accident  rate  of  Osprey 15
  • 16. Summary •  Introduced  our  project:   –  To  generate  LOD  from  media  informa*on   –  To  compare  with  different  media  using  the  Linked  Data   •  We  are  looking  for  solving  below:   –  en*ty  resolu*on,  instance  matching  problem   –  connect  to  other  Linked  Data   •  In  future  work,  we  will  concentrate  on  improving    LOD  visualiza*on   for  knowledge  discovery.   •  If  you  know  interes*ng  topic  for  media  comparison,  let  me  know.     16
  • 17. Reference [Ref  01]    "V-­‐22  Is  The  Safest,  Most  Survivable  Rotorcrab  The   Marines  Have."LexingtonInsBtute.org,  February   2011.  Retrieved:  16  February  2011.     [Ref  02]  (Japanese)   越川 兼地,  川村 隆浩,  中川 博之,  田原 康之,  大須賀 昭彦:  CRFを用いた メディア情報の抽出とLinkedData化 -­‐  ソーシャルメディアとマスメディアの 比較事例 -­‐  ,合同エージェントワークショップ&シンポジウム(JAWS  2012),   2012.   Slide  (wriHen  in  Japanese):    hHp://slidesha.re/11pf0qR  
  • 19. Goal  /  Mo*va*on   1.  To  generate  Linked  Data  from  Media   Informa*on   –  Mo*va*on:   •  to  organize  abundance  informa*on     •    to  make  us  recognize  real  events  easily 2.  To  compare  with  different  media  using  the   Linked  Data  (we  generated)   –  Mo*va*on:     •  to  discover  knowledge  from  the  difference  of  informa*on  between   media   •  to  understand  real  events  from  mul*ple  points  of  view 19
  • 21. Visualizing  the  Network Size of node/Thickness of edge: are calculated based on the frequency information. Color of node: expresses the occurrence rate of Social Mass concept between each media a common using 5 colors. concept Color of edge: expresses kind of relationship between two concepts. subject object time status quoted source activity location target cause ※we used a visualization Application: Gephi 0.8.1 beta 21
  • 22. Future  Work   •  At  this  stage  we  just  visualize  the  network,  so  users  have  to   discover  knowledge  themselves.   –  We  are  developing  tools  to  support  for  knowledge  discovery  from  the   network.   •  To  es*mate  important  node/sub-­‐network  in  the  network.     •  to  evaluate  our  system  and    to  be  needed  to  experience  other  topic   •  We  are  looking  for  solving  below:   –  en*ty  resolu*on,  Instance  matching.     •  We  will  go  up  for  LOD  Challenge  2012  Japan.   –  But,  I’m  not  sure  which  sec*on  is  the  best  for  our  project. Dataset Idea Applica*on Visualiza*on 22
  • 23. 整理:  MV-22  /  CV-22 英語にする オスプレイの型番と事故率の関係 型番 用途 事故率 MV-­‐22   輸送用 1.93    (日本配備) 米海兵隊所属   -­‐ 2.45 航空機平均 CV-­‐22 特殊作戦用(空軍) 13.47 日本に配備される(た)機種 「MV-22」の事 故率は低い. 23
  • 24. 事象の表現方法   事象情報を表現するために,[Nguyen 12]の   行動属性を拡張し9つの事象属性を定義した. Event  descripDon   describe property Subject Subject  of  an  event Ac*vity Ac*vity  of  an  event   Object Object  of  an  ac*vity Target  (new) Against  whom  (e.g.  people,  country,  …) Status(new) Status  of  a  subject Loca*on Loca*on  where  an  event  occurred Time Time  informa*on  when  an  event  occured Cause  (new) Cause  what  an  event  occurred Quoted  source  (new) Source  of  a  quote [Nguyen  12]   The-­‐Minh  Nguyen,  Takahiro  Kawamura,  Yasuyuki  Tahara,    and    Akihiko  Ohsuga:  Self-­‐Supervised  Capturing  of  Users’  Ac*vi*es  from   24 Weblogs.  Interna*onal  Journal  of  Intelligent  Informa*on  and  Database  Systems,Vol.6,  No.1,  pp.61-­‐76,  InderScience  Publishers,  2012
  • 25. End