Presentation by Maureen Byrne, Novartis

1. MAUREEN BYRNE Novartis ANDY PHELAN Actor

2. Maureen Byrne Director of Public Relations Novartis Pharmaceuticals Corporation September 29, 2010 Becoming Christopher Connecting Through The Power of Storytelling

3. How It All Began… The Situation The Need The Challenge Close-knit, savvy disease community Patient-to-patient interaction discouraged Patients living longer , being asked to transition to adult care Novartis - a new player in CF Enhanced protocols to successfully support patients in transition from pediatric to adult care Demonstrate a smart, authentic commitment to the CF community

9. Thank you. Maureen Byrne Novartis Pharmaceuticals Corporation Director of Public Relations [email_address]