3. YOUR GOALS
ď˘ Establish yourself as an
expert in your field
ď Become the go-to
resource
ď˘ Make yourself
approachable and
human
ď˘ Make valuable media,
customer and partner
connections
8. WHY TWITTER?
ď˘ Build a network
ď˘ Access professional relationships
ď˘ Fast knowledge sharing
ď˘ Leverage problem solving
ď˘ Create influence
9. YOUR TWITTER BIO IN 2 MINUTES
ď˘ Most important 140 characters you write on Twitter
are in your bio, not your tweets
ď˘ Your Twitter bio is often the deciding factor in
whether someone follows you or not
10. THE GOOD, THE BAD, THE UGLY
ď˘ Hereâs the good:
ď˘ Hereâs the bad:
ď˘ Hereâs the ugly:
11. QUICK TIPS - HOW TO DO IT
1. Use Keywords
2. Use a real location
1. Describe what you REALLY do
1. Include a URL
13. WHY LINKEDIN?
ď˘ Prove your expertise
ď˘ Keep in touch with people who
care most about our business
ď˘ Build your industry network â
people & groups
ď˘ Recommendations
14. HOW TO DO IT
ď˘ Write a succinct bio
ď Connect with other SM sites
& blog
ď˘ Connections
ď˘ Get recommendations â
past jobs & customers
ď˘ Join groups in your
industry network
ď˘ Publish content regularly
16. WHY START A BLOG?
ď˘ Demonstrate your expertise
ď Commitment & passion to the industry
ď˘ Stay active and knowledgeable in a field/topic
ď˘ Establish a community of subscribers,
commenters& promoters
ď˘ Multiple touch points â RSS, email, on-site, social
media
17. HOW TO DO IT
ď˘ Determine platform: Blogger,
Tumblr, hosted site (i.e. on
GoDaddy)
ď˘ Topic
ď˘ Brainstorm
ď˘ Connect social channels
ď˘ Encourage comments, develop
community & following
18. THIS IS NICE, BUT WHERE DO I FIND CONTENT????
ď˘ Top industry blogs
ď technorati.com, alltop.com help find top blogs â subscribe!
ď˘ Ask friends / peers
ď˘ View what people share on Twitter, FB, LinkedIn â create lists
(listorious.com has lists)
ď˘ Google blog search
ď˘ Google alerts
19. THE 50/50 RULE
ď˘ 50% of the content you share on social media
should be from you â your blog
ď˘ 50% of the content should be interesting pieces
from others
ď Relative to your industry
ď Blogs from influencers / experts
20. REMEMBER..
ď˘ Be consistent among channels
ď˘ Be conversational & ask question
ď Listen, respond, contribute, be relevant
ď˘ Promote your blog posts & those of Backupify
ď˘ RT the influencers
ď˘ Talk about customer interests and feedback
ď˘ Build relationships
21. THE BIGGEST GOAL
Itâs never about you, your products or your goals, itâs
about the readers!