SlideShare ist ein Scribd-Unternehmen logo
1 von 15
100 mill USD in marketing

+ 2 mill users in 2 weeks

+ 15 min per user on platform
Excellence


                                       Competence


                               Skill


                    Attitude


        Knowledge


Information
+95%
1
What do we as a business want
        people to do?

In order to do it, what do they
        need to learn?


       How to learn it?
        Core pedagogical challenge
2
      Will learning be improved by
            involving people?


     Low           Degree of involvement          High



 Involvement is     Involving some         Involvement of all
not necessary or    employees can            employees is a
    possible          improve the             necessity for
                    knowledge base              learning
Low involvement

         Base knowledge of financial products




         Use of logo types (branding details)




         How to engage in process or transaction
         (e.g. record data)
Partial involvement

Involvement from a dedicated group of employees
creates knowledge which benefits the learning of
everyone.
3
How do we create a learning flow
 which (may or may not) involve
        social elements?



                Social media is
Social media                        Social media is
               an element of the
 is not used                       the main engine
                 learning flow
Authors
Peter Svarre
www.petersvarre.dk

Kristian Rude
Kristian.rude@effective-learning.com
www.effective-learning.com

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Social media and learning

  • 1. 100 mill USD in marketing + 2 mill users in 2 weeks + 15 min per user on platform
  • 2.
  • 3. Excellence Competence Skill Attitude Knowledge Information
  • 5.
  • 6. 1 What do we as a business want people to do? In order to do it, what do they need to learn? How to learn it? Core pedagogical challenge
  • 7. 2 Will learning be improved by involving people? Low Degree of involvement High Involvement is Involving some Involvement of all not necessary or employees can employees is a possible improve the necessity for knowledge base learning
  • 8. Low involvement Base knowledge of financial products Use of logo types (branding details) How to engage in process or transaction (e.g. record data)
  • 9. Partial involvement Involvement from a dedicated group of employees creates knowledge which benefits the learning of everyone.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. 3 How do we create a learning flow which (may or may not) involve social elements? Social media is Social media Social media is an element of the is not used the main engine learning flow