Social Media 101: Creating Your Digital Fingerprint in 40 Characters

S O C I A L M E D I A 1 0 1 :
C R E AT I N G Y O U R D I G I TA L F I N G E R P R I N T
IMAGE:SEANMACENTEEVIAFLICKR
K R I S T I C A S E Y S A N D E R S
V P C R E A T I V E / C H I E F S T O RY T E L L E R
P L A N Y O U R M E E T I N G S . C O M
@ P Y M L I V E

W H O I A M
• I manage programming for a
community of 100,000+
meeting and event planners
• I’m the internal person who
figures everything out from
scratch to train others.
@PYMLive #iaapbranchevent

W H Y T H I S M AT T E R S

L E A R N E R
O U T C O M E S
Learn what content
is best to post and
share on each
platform.
Identify best
practices for
professional and
personal use.
Understand the
difference between
social media
platforms.
#1 #2 #3

Y O U N E E D T O
U N D E R S TA N D …

IMAGE:BETHVIAFLICKR
E V E RY T H I N G Y O U T W E E T,
S H A R E , P O S T N E V E R D I E S .

S T R AT E G Y
T R U M P S
A L L

S O W H AT A R E Y O U
T RY I N G T O A C H I E V E ?

T H I N K O F P R O F I L E S  
A S C A L L I N G C A R D S
IMAGE:SIMONCOLLISONVIAFLICKR

K N O W W H E R E Y O U R P E O P L E A R E
IMAGE:SUSANNENILSSONVIAFLICKR

H A S H TA G S = # C O M M U N I T Y
IMAGE:MISSPIXELSVIAFLICKR

IMAGE:TOBANB.VIAFLICKR
N U R T U R E Y O U R A U D I E N C E

Y O U C A N ’ T B U Y R E A L F R I E N D S
IMAGE:KEVINDOOLEYVIAFLICKR

D O N ’ T F O R G E T T O
M E A S U R E P R O G R E S S
IMAGE:GABRIELLEVIAFLICKR

Q U E S T I O N S ?

L E T ’ S G E T S O C I A L …

L I N K E D I N . C O M

L I N K E D I N
• Think of it as an interactive
business card or resume.
• Build it for the job you
want to have.
• Use keywords you want
recruiters to use.
• Bonus: Pulse blogs, groups
& company pages.

T W I T T E R . C O M

T W I T T E R
• 140-character updates
• Links, pictures, @, RT/MT,
#, quotes
• Lists help you filter out the
noise
• Think: news headlines,
one-liners, text messages
• .@ if you want to be heard

P L U S . G O O G L E . C O M

G O O G L E P L U S
• Post links to anything you
want Google to bring up in its
search results.
• Use + to mention people, #
to add keywords. +1 to “like.”
• Collections allow you to be
an expert on topics. Post
related stories in them.
• Synch your camera to auto-
backup images.
• Plus: Hangouts, Pages,
Groups, Circles

Y O U T U B E . C O M

Y O U T U B E
• 2nd-largest search engine
• Archive videos & live
broadcast hangouts
• Add links in your video
descriptions and profile
• Create playlists of other
people’s content
• Plus: Create videos from
existing ones

I N S TA G R A M
• Image and video sharing
• @names differ from Twitter,
so be careful when you
choose to tweet out
• Can use # but links in
descriptions aren’t active
• Best for emotion,
inspiration, empowerment
messages

FA C E B O O K . C O M

FA C E B O O K
• Be vigilant about grouping
Friends and being specific
with your privacy settings
• If you don’t have a budget
for promoted posts, think
twice before starting a page
• Groups are better for
conversations
• @People, use # and edit links
• Better to upload video files
and images than to link

P I N T E R E S T. C O M

P I N T E R E S T
• Park research, find
inspiration
• Organize boards by topic,
use secret boards for
collaboration
• Use #, links and Twitter to
promote individual pins
• Company pages give
analytics
• Consider Maps, if relevant

WA N T T O B E A N
E X P E R T ?

Q U O R A . C O M

Q U O R A
• Ask questions and/or answer them
• “Upvote” or comment on what you like
• Include links to your websites
• Create bios of topics of expertise
• Plus: Research, write blogs

S L I D E S H A R E . N E T

S L I D E S H A R E
• Host presentations and
infographics
• Post them directly to your
LinkedIn profile to prove
your expertise
• Collect business leads
• Add links to your website
in descriptions, fill out
profile completely

M E E R K ATA P P. C O
P E R I S C O P E . T V

M E E R K AT
• Mobile-based live-streaming
video that can be embedded on
a website
• Informal gatherings promoted on
Twitter (#)
• Can schedule broadcast times in
advance
• Video disappears at end of
broadcast but can auto-
download to phone
• Can allow viewers to guest
broadcast from your stream

P E R I S C O P E
• Attracts more professional
audience than Meerkat
• Can record directly to
computer or download to
phone
• Recordings live on
Periscope for 24 hours so
you can promote
• Owned by Twitter (#)

S N A P C H AT. C O M

S N A P C H AT
• Mobile photo and video-
sharing that “expires” after
24 hours
• Add titles and captions
• Add to stories (can
download and share)
• Best for marketing or
personal use

V I N E . C O

V I N E
• 6-second looping videos
that you can share on
Twitter
• Best for comedy,
commentary & behind-the-
scenes
• Add descriptions, use #

W H I C H P L AT F O R M S
W I L L Y O U U S E ?
kristi@planyourmeetings.com

Social Media 101: Creating Your Digital Fingerprint in 40 Characters

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Social Media 101: Creating Your Digital Fingerprint in 40 Characters

Ähnlich wie Social Media 101: Creating Your Digital Fingerprint in 40 Characters (20)

Mehr von Kristi Casey Sanders, CMP, CMM, DES, HMCC

Mehr von Kristi Casey Sanders, CMP, CMM, DES, HMCC (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Social Media 101: Creating Your Digital Fingerprint in 40 Characters