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HYBRID EVENT HOW-TO
       From DIY to Hi-Fi




                           @PYMLive #yaypym
Hybrid is the new “GREEN”



                  @PYMLive #yaypym
Are you experienced?



                @PYMLive #yaypym
The No.1 Concern

No one will come to my event if
they can attend virtually.



                        @PYMLive #yaypym
People need people
 (and experiences)




               @PYMLive #yaypym
Hybrid Events Grow Attendance
                                                  Cisco Live 2009 vs 2010
                                      40000
                                                                         35,000
      90-95% were
      first-timers                    30000
                                              F2F Attendees
                                              Virtual Attendees

      31-34% were                     20000

      more likely to                                              +35%
      attend F2F                      10000



                                          0
                                                 2009                2010
Source: InExpo.com Cisco Case Study
                                                              @PYMLive #yaypym
Did you know...?
                                                                                              Yes               No
                                                                                   80



     78% would still                                                               60


     attend virtually                                                              40


                                                                                   20


                                                                                    0
                                                                                        Would you have attended virtually?

Source: Measuring and Maximizing the Impact of a Hybrid Event Virtual Edge Study                     @PYMLive #yaypym
If no virtual option existed
                                                                                            Yes              No

                                                                                   100


       Only 7% would                                                                75

       attend F2F
                                                                                    50


                                                                                    25


                                                                                     0
                                                                                         Would you have attended F2F?
Source: Measuring and Maximizing the Impact of a Hybrid Event Virtual Edge Study
                                                                                                   @PYMLive #yaypym
If you want this to work, think:
 What’s right for your group?




                       Image courtesy of Emilie Barta



                       @PYMLive #yaypym
What’s your budget?




                @PYMLive #yaypym
How will you welcome people?
  What’s the experience?




                    @PYMLive #yaypym
Educate your speakers and
    on-site AV crew




                   @PYMLive #yaypym
Don’t forget!
Who’s moderating?




              @PYMLive #yaypym
How I spent my
 Valentine’s
     Day
Or: How I learned to Livestream to
    Facebook in 10 minutes ...




                                     @PYMLive #yaypym
WHAT WE WANTED
   MediaSite by SonicFoundry,
 operated by Global Presentations




                               @PYMLive #yaypym
WHAT WE WERE GETTING
      Major Skype sadness :(




                               @PYMLive #yaypym
SOLUTION?
             Pure awesomesauce (and it cost about $30)
                  1




                                                            2


   Livestream.com
Livestream Procaster
                                            3
    Speedtest.net
Firewire cable ($30)
                                                @PYMLive #yaypym
DIY
Laptop & webcam

Livestream.com,
Ustream.tv, Twitcast.me

Skype.com, Vivu.tv,
Oovoo.com, Google+
hangouts on air

Screencast-o-Matic

YouTube.com, Blip.tv,
Vimeo.com
                                 Image courtesy of Emilie Barta



                          @PYMLive #yaypym
Hi-Fi   Broadcast/stream/host:

           MediaSite by
           SonicFoundry.com

            Telenect.com
        Virtual environments/
        online portals

            Inxpo.com

           Unisfair.com

           Virtualiscenter.com

                 @PYMLive #yaypym
Don’t forget!
DIY speed
                  Stay wired. Keep updating.
  900 kbps out

  2-3 mbps in

HiFi speed
  5-15 mbps out

  5-15 mbps in       SPEEDTEST.NET
OFFSETTING COSTS
       Ideas




               @PYMLive #yaypym
OFFSETTING COSTS
    How will you pay for everything?




                                       Image courtesy of
                                       SonicFoundry.com
Ways to engage all year
Storify.com

CoverItLive.com

Instagram & Pinterest

On-demand video content

Facebook/forums

Twitter/hashtags

                          @PYMLive #yaypym
Now that you have some ideas


What virtual elements will you add to your
events this year?




                               @PYMLive #yaypym
QUESTIONS?




             @PYMLive #yaypym
Educational resources
VirtualEdgeInstitute.com (whitepapers & webinars)

PlanYourMeetings.com (advice & best practices)

SonicFoundry.com (on-demand & live webinars)

InteractiveMeetingTechnology.com (case studies)

EmilieBarta.com (host/emcee)




                                      @PYMLive #yaypym
THANK YOU!
  And stay in touch!




                                Image courtesy of Emilie Barta



                       @PYMLive #yaypym

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Hybrid How To: From DIY to HiFi

  • 1. HYBRID EVENT HOW-TO From DIY to Hi-Fi @PYMLive #yaypym
  • 2. Hybrid is the new “GREEN” @PYMLive #yaypym
  • 3. Are you experienced? @PYMLive #yaypym
  • 4. The No.1 Concern No one will come to my event if they can attend virtually. @PYMLive #yaypym
  • 5. People need people (and experiences) @PYMLive #yaypym
  • 6. Hybrid Events Grow Attendance Cisco Live 2009 vs 2010 40000 35,000 90-95% were first-timers 30000 F2F Attendees Virtual Attendees 31-34% were 20000 more likely to +35% attend F2F 10000 0 2009 2010 Source: InExpo.com Cisco Case Study @PYMLive #yaypym
  • 7. Did you know...? Yes No 80 78% would still 60 attend virtually 40 20 0 Would you have attended virtually? Source: Measuring and Maximizing the Impact of a Hybrid Event Virtual Edge Study @PYMLive #yaypym
  • 8. If no virtual option existed Yes No 100 Only 7% would 75 attend F2F 50 25 0 Would you have attended F2F? Source: Measuring and Maximizing the Impact of a Hybrid Event Virtual Edge Study @PYMLive #yaypym
  • 9. If you want this to work, think: What’s right for your group? Image courtesy of Emilie Barta @PYMLive #yaypym
  • 10. What’s your budget? @PYMLive #yaypym
  • 11. How will you welcome people? What’s the experience? @PYMLive #yaypym
  • 12. Educate your speakers and on-site AV crew @PYMLive #yaypym
  • 14. How I spent my Valentine’s Day Or: How I learned to Livestream to Facebook in 10 minutes ... @PYMLive #yaypym
  • 15. WHAT WE WANTED MediaSite by SonicFoundry, operated by Global Presentations @PYMLive #yaypym
  • 16. WHAT WE WERE GETTING Major Skype sadness :( @PYMLive #yaypym
  • 17. SOLUTION? Pure awesomesauce (and it cost about $30) 1 2 Livestream.com Livestream Procaster 3 Speedtest.net Firewire cable ($30) @PYMLive #yaypym
  • 18. DIY Laptop & webcam Livestream.com, Ustream.tv, Twitcast.me Skype.com, Vivu.tv, Oovoo.com, Google+ hangouts on air Screencast-o-Matic YouTube.com, Blip.tv, Vimeo.com Image courtesy of Emilie Barta @PYMLive #yaypym
  • 19. Hi-Fi Broadcast/stream/host: MediaSite by SonicFoundry.com Telenect.com Virtual environments/ online portals Inxpo.com Unisfair.com Virtualiscenter.com @PYMLive #yaypym
  • 20. Don’t forget! DIY speed Stay wired. Keep updating. 900 kbps out 2-3 mbps in HiFi speed 5-15 mbps out 5-15 mbps in SPEEDTEST.NET
  • 21. OFFSETTING COSTS Ideas @PYMLive #yaypym
  • 22. OFFSETTING COSTS How will you pay for everything? Image courtesy of SonicFoundry.com
  • 23. Ways to engage all year Storify.com CoverItLive.com Instagram & Pinterest On-demand video content Facebook/forums Twitter/hashtags @PYMLive #yaypym
  • 24. Now that you have some ideas What virtual elements will you add to your events this year? @PYMLive #yaypym
  • 25. QUESTIONS? @PYMLive #yaypym
  • 26. Educational resources VirtualEdgeInstitute.com (whitepapers & webinars) PlanYourMeetings.com (advice & best practices) SonicFoundry.com (on-demand & live webinars) InteractiveMeetingTechnology.com (case studies) EmilieBarta.com (host/emcee) @PYMLive #yaypym
  • 27. THANK YOU! And stay in touch! Image courtesy of Emilie Barta @PYMLive #yaypym

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