My Last HW for Introduction to Communication class.

2. The professional public relation activity will ensure the benefit to the citizens, for whom the policies or services are meant for.

6. Art or Science of developing reciprocal understanding and goodwill.

8. An organization's policies, procedures and actions as they relate to said organization's publics.

9. Steps taken to ensure that said policies, procedures and actions are in the public interest and socially responsible.

11. In the constant effort to get free space in the media for their clients, press agents or publicists used every possible trick to take advantage of the newspapers and other media.

12. Today the best corporate communications departments actively set the discussion agenda for the organisation in the media.

13. According to Kelly et al. (2002, p.271) the main purposes of news releases to the media are to provide the society with an accurate understanding of corporate activities and to carry out one’s responsibility to inform the public.

15. Public relations practitioners have the ability to assist the production of mass media content through various proactive public relations strategies that are designed to promote and present the organization they represent in the most positive manner.

16. Public relations practitioners must operate from an assumption that they have the power to influence mass media content, acting as an advocate on behalf of the organization they represent through the public relations strategies they implement.

18. It’s not just about sending out press releases. It demands networking with the media and we must know the people running the newspapers. We must know how to network with them, how to manage our relationship with the press.

19. PR in the new millennium is about staying ahead of technology to be effective.

20. Now it’s very complex – because of the Internet, everyone has a say. PR is evolving because of the Net. People are more knowledgeable. PR is a field that is entwined with the community, so we must be in the know.

22. S. Rama Krishnan, The Role of Media Relations in Corporate Public Relations.

24. www.google.com

25. www.wikipedia.comPrepared By Krishna Subedi, D10516 Thank You !!