1. Presenter Info
• Kris Dunn
• CHRO at Kinetix (RPO, Recruiting)
• Founder of Fistful of Talent , The HR Capitalist
• Hoops Junkie
• Tim Sackett
• SVP at HRU Technical Resources
• Blogger #1 at the aptly named Tim Sackett Project
• Contributor at Fistful of Talent
#Zao

2. #Zao

3. You Want Ideas? We Got #Fresh Ideas

4. Fresh Idea #1: Tell a Story
You didn’t think these were all going to be
easy right? Let’s work on fundamentals.
• You’ve got to start by having at least 3-
5 stories of referrals that changed
people careers.
• They exist in your organization – go
find them.
• Then: Tell them in a compelling way.
Free ideas – Trading cards, short video
bursts, etc.
• This is content that your employees
can share with those that they wish to
refer.
• You’re a marketer. Go find something
to market.

5. Fresh Idea #2: Grouponing
• Steal promotional ideas from pop
culture and cut your own offers to
introduce your company.
• “Deal of the Day: A Career that
Doesn’t Require Anti-Depressants”
• Like the story idea, you’re
generating marketing collateral.
Your employees are not funny and
engaging, so you have to be.
• Sorry – it’s true. It’s up to you not
to be boring.
• Grouponing is just one idea – what
other offers types are hot that you
can steal?
• You give offers/content to your
employers to share with their
network

6. Fresh Idea #3: Catfishing
• Not like Monti Te’o
• You follow those who are referred
to you via Twitter, Facebook and
other social networks of choice
• Consider a branded account that
positions your company or referral
program as something interesting
• Follow-Back strategy – they follow
you back/connect, then you have a
messaging platform direct to the
referred talent.
• This one is a communications
channel to the referred – the first
two ideas are marketing collateral
ideas for your referral program

7. Fresh Idea #4
Texting Programs – You Need Them
• Another communication
platform – The kids love to
text
• Old people only text people
they care about.
• Setting up a texting program
follows the recruiting trade in
Hollywood and Sports in
general.
• Email is dead. Text is the
channel with immediacy.
People respond.
• Your goal: provide elevated
support to referrals by
communicated via text
• Text=higher close rate.

8. Fresh Idea #5: Email Marketing
Yeah, there’s still a place for email. It’s
just not what you think it is. Here’s your
roadmap:
1. Collect the email and mobile for
everyone who gets referred.
2. Separate the players from the duds.
3. Create a monthly newsletter that is
positioned as insider – just for the
people you would REALLY like to hire
at some point. Use vanity in the title.
4. Send the monthly newsletter to the
players (your list should grow over
time) – make sure it doesn’t suck.
5. Make sure cool jobs are highlighted.
6. Text them the link to the HTML
version and make sure it’s optimized
for mobile.

9. Kris:
kdunn@kinetixhr.com
www.fistfuloftalent.com
Twitter: @kris_dunn
LinkedIn: www.linkedin.com/in/krisdunn
Tim:
Sackett.tim@hru-tech.com
www.timsackett.com
Twitter: @TimSackett
LinkedIn: www.linkedin.com/in/timsackett