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Telemarketing promotes the sale of a product or service of a company by enforcing direct
communication of the customer with the sales representative. It is used to solicit the sales of
certain products as well as for providing solution to the customer in an attempt to provide a larger
sale.
Sales Technique for telephone Marketing
The representative employs certain specific techniques to gather greater success in sales:
They Do Not Interrogate
In order to cater to a specific group of services which is directed towards an explicit group of
customers, you need to know certain information about the background of the customer. In order
to do that, if the sales representatives shoots one question after another, it becomes little annoying
for the client. As such, it is important o engage the customer in a conversation to gain information
in a favorable way. For example if you are asking the name of the customer it is important that you
present your name first.
They Usually Guide and Lead the Customer
It is very important for the sales representative to have a proper knowledge of all the available
services and products of the company. While in the conversation a sales representative can make
certain adjustment to their conversational skills in order to guide the client and provide them with
the solution. When in the process they can generate need of certain other products of the
company.
Courtesy and Politeness
To gain opportunity to make your sales figure high, you need to please the client in every way.
Taking the opportunity of when the customer is calling you, show appreciation and say "thank you"
and "please" frequently.
Make the Conversation Easy and Flowing
You need not always ask for permission in order to be polite. It is important to provide the
knowledge of a few package, product or services f your company while you are at conversation
with your client. This does not allow the client to get defensive and the sales representative can
mange to sell additional product.

2. Provide Fallback Proposal
Start with services that re expensive and then always keep a lower rate fallback proposal ready at
hand. This will allow the client to feel that they are being offered a better deal.
Key Concepts
Enthusiasm and knowledge play a key role to improve sales through telemarketing. A telemarketer
has to uncover the opportunities by engaging the client into different fallback offers, solution and
new products. Through out the conversation the representative has to project politeness in order
to gain the client's trust.
Julia is a full time freelancer who loves to write on a wide range of topics. Talk to Julia now if you
need content for your business or personal needs.
Article Source:
http://EzineArticles.com/?expert=Julia_S_Ward
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