2. âSEO is only not seen as rocket science by those who already know it.â Danny Sullivan
3. âIt doesn't matter if a link is paid for or not. Important is if the end product looks like a paid link or not.âPatrick Altoft
4. âDoes an affiliate marketing program cause a traffic drop? No, but pure affiliate sites are unlikely to rank.âLuisellaMazza
5. âTrust is the #1 SEO ranking factor. Earn trust from your visitors (through providing great content) and search engines will follow suit. Establish yourself as an expert â create excellent content that people will want to link to and share. Keep a long term focus; tricks and shortcuts are not the way to earn trust.â Matt McGee
6. âWebsites don't link to other websites. People point to other people's work.â Lyndon Antcliff
7. âItâs much easier to double your business by doubling your conversion rate than by doubling your traffic.â Jeff Eisenberg
8. âThe objective is not to âmake your links appear naturalâ; the objective is that your links are natural.â Matt Cutts
9. âLinks to your site from other sites are crucial. A diversity of link sources/techniques is important â among them:Â creating linkbait content; blogger outreach; guest blogging; article marketing; and niche directory submissions.â Will Spencer
10. âStart with a good descriptive domain name. You spend less to market & brand descriptive URLs. Plus, they are good for search engines and for humans. Look at premium domains â you will pay more initially but thereafter the cost to renew is exactly the same.â - Aaron Wall
11. âSEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.â Duane Forrester
12. âTrying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.â Bryan Eisenberg
13. âEven the best SEOs are not magicians. They can't simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you'd see a whole lot more millionaire SEOs.â Jill Whalen
14. âMy rule of thumb is build a site for a user not a spider.â â Dave Naylor
15. âIf you have sufficient PageRank and you regularly publish new content â yes, Googlebot will return frequently to your site to crawl your articles, which will then be indexed. But if you just have plenty of content â even if you publish 5 new unique, original articles a day â Google doesnât care. No one hears your tree fallingâŠâ Gab Goldenberg