American Banker Conference Presentation June 2012: Harnessing mobile banking

Charles Herel
Director, Financial Services Product Marketing
charles.herel@kony.com
+1.978.443.5826

Harnessing the Power of Mobile
Financial Applications

Kony provides Mobile Platform & Apps for:

AUTOMOTIVE/ENERG BANKING INSURANCE/BROKERAGE HEALTHCARE/PHARMA TRAVEL/HOSPITALIT
Y Y

Copyright © 2012 Kony Solutions, Inc. 2 2

Agenda

 Mobile Market Growth
 Table Stakes for Mobile Banking
 Leveraging the Device
 Feature Rich Content
 Stunning UX
 Multi-Channel
 Power of Mobility
 Go to Market Approaches
 Q&A / Discussion


Personalization of Mobile Devices
Mobile - the Channel of Choice

The Smart Phone has become an extension of the Individual

Mobile Banking is Table Stakes

• Growth is running at 20% per quarter now
• Conservatively assumes grow slows by 1% each quarter


SmartPhone
Usage


2012 Mobile Usage – Apps overtake web
Yet User still dictates the experience

Mobile Web Native Apps
49% 51%

7 7
Copyright © 2012 Kony Solutions, Inc. Source: KONY Hosting 7

2011 Smartphone OS Share

iOS
RIM

23% 19% Android
Windows
Other

6% 13%

39%

8
Copyright © 2012 Kony Solutions, Inc. Source: Gartner 8

2012 Smartphone OS Share

iOS
RIM
9% 19% Android

11% Windows
Other

12%

49%

Source: Gartner

2012-2016 Worldwide Market Share F/C

Source: IDC, June 2012

Tablet Share

iOS

Blackberry
4% Android

Other
33%

60%

3%

Copyright © 2012 Kony Solutions, Inc. Source: comScore 11 11

About Tablets….

Financial Services Uses How tablets are used
 PFM  Consuming content
 Brokerage  Limited typing
 Wealth  More interactive, gestures
 Customer facing  Longer sessions
employees  Higher net worth, so far
 branch  Charts, Graphs, Tables
 private bankers
 Video
 brokers/sales
 execs

Copyright © 2012 Kony Solutions, Inc. 12
12 12

Mobile Chaos 2005 to 2011
2005 2006 2007 2008 2009 2010 2011
Android WebKit w/
Traditional Web

WAP 1.2 WAP 2.0 iPhone WebKit WebKit Javascript Mobile HTML5
Mobile &

HTML 4
Flash, Ajax, CSS Dojo,
HTML 3.2 Windows CE CSS 3.0 HTML 5
HTML 3 jQuery, MochiKit, Prototype, YUI

1.0 2.0 2.2 2.3 3.0

1.0 2.0 2.2 3.0 4.0 5.0
Mobile Operating
Systems

4.0 4.1 4.2 4.3 4.5 4.7 5.0 6.0 7.0

Foundation
Foundation One Two MeeGo
9.1 9.2 9.3 9.4 9.5

5.0 6.0 6.1 6.5 7.0 8.0

BlackBerry PlayBook
Windows CE Samsung Gloria
Tablets

Windows XP Apple Dell Samsung Motorola Stingray
Embedded iPad Creative Ziio
Streak Galaxy Tab Lenovo LePad

Copyright © 2012 Kony Solutions, Inc. Source: Gartner 13 13

Native Device Variations

iPhone Calendar Android Calendar Blackberry Windows Mobile
Widget Widget Calendar Widget Calendar Widget iPad Calendar Widget

 Tab UI paradigm variations  Text fields (RIM, Java ME)
 Interface: Touch v. Trackball v.  Push notification
feature phone 5-way button  Device orientation
 Calendar/Date controls  Multitasking support
 Localization support  Development Language
 Text fields (RIM, Java ME)  Device variations
(Hardware, OS, Carrier)


How successful will my mobile app be?

Audience Size Device Coverage Promotion

Stunning Visual UX Useful Functionality Trust


Building Trust
FI Mobile Security Best Practices
 Customer Education
 Customer Notifications/Alerts
 Layered Security
 Data encryption
 Privacy protection
 Mask account numbers
 Multi-factor authentication
 Automatic session expiration
 One-time Passwords
 Off-line access
 “Right” strategy is driven by the use case

Copyright © 2011 Kony Solutions, Inc.

The Banking Security Shift

User & Transaction
authentication

User authentication


On-Boarding/Security/Push Notification

• Challenge Prompts to mitigate
risk; Offline customers;

• Start the on-boarding process
for new customers

• Use of Push to Notify
Customers of Access from New
Device

Copyright © 2012 Kony Solutions, Inc. 18 18 18

Enrollment Options

In-band Enrollment:
Scenario: user is allowed to login with
complete UserId and password, but once in
has the option of activating the app for use
with a Quick Account Access PIN.

Out-of-band Enrollment:
User must be enrolled through a secondary
means outside of the mobile. For example the
user logs into PC Banking and request
enrollment.

Enrollment Security:
Enrollment might include the generation of an
activation authorization code to be delivered
to the end user OOB
(Postal, email, SMS, Phone call).
19

Enrollment Example

20

OTP Integration for High Value Transactions


Building Trust
Account Access Notification – via Push / SMS

“mph laptop” logged into your
Facebook account (Today @ at 7:54).


For Your Customers


Retail Banking Minimum Functionality

 Balances & Histories (All)  Rates / FAQs / T&C’s
 Check Images  Check Re-Order
 Transfers  Add a Bill
 Bill Pay  Check Deposits
 Branch / ATM Locators  Multi-Lingual / Multi-currency

Remote Check Deposit
Think about the Process 1


Other Uses of the Camera
Add a Payee

Login and Main Menu Select: Use Photograph Bill
Photo Bill Pay New Payee Found
Authenticate Select Pay Bill
Add the Payee

OR

Bill is Paid Expedite the Schedule the Add New Payee
Payment Payment


Other Uses of the Camera
Bill Payment

Login and Main Menu Select: Use Photograph Bill Existing Payee Found
Authenticate Select Pay Bill Photo Bill Pay

OR

Bill is Paid Expedite the Payment Schedule Payment


Camera / Customer Support
Another Process Example – Under Duress


Customer Service


ATM/Branch/Location-based Services


Multi-Lingual Services


Customer Education


More Channels = More Customers
Reach all your Customers

iPhone Native iPhone Mobile Web iPhone Hybrid App iPhone Wrapper App Blackberry Native
on HTML5 (SPA)

Android Native Android Mobile Web Android Android iPad Native
on HTML5 (SPA) Hybrid App Wrapper App


Multi-Channel
Mobile Web, iPhone, Android – all Pixel Perfect


P2P Payments – Integration w/Contacts


P2P – International Example

40 40

Mobile Data Visualization & Analytics
Highly Engaging
2D & 3D Charts on
iPhone, iPad, Android, A
ndroid Tablet:
• Line, area, histogram, s
tacked bar chart
• Circular
histogram, column
chart, static bar chart
• Interactive charts
• Animations

41 41

Dashboards / Budgeting


Retail Brokerage
Accounts, Research, Trading


Deepening the Customer Relationship
Cross-selling New Products

 Adoption driven by:
 Revenue needs
 High consumer trust
 Branchless strategy
 CEO focus on deepening
customer relationships
 ~12 month sales cycle

Copyright © 2012 Kony Solutions, Inc. SourceForrester, 2011: Solving the Cross-Sell Imperative, Brad Strothkamp 44 44

What’s Next?
Creating Mobile Conversations


What’s next? - Streamlined Application Process


Commercial Banking
Cash Management


Commercial Banking
Payments & Approvals


Financial Advisors
BYOD, Offline Sync, App Distribution


Enterprise App Store
End User Experience

A native application to manage app consumption, available on all platforms

Select and Launch
install app the app

Browse apps from Store Once the app is installed,
container and install an app simply click to launch


From Platform-centric to Multi-channel
Most Common Best Practice

BlackBerry OS

Application Application Application Application
X X X X
Browser Android
Windows Android iOS Etc.

Application
X

One per
Windows Andriod iOS
device OS X iOS

Windows

Copyright © 2011 Kony Solutions, Inc. Source: Gartner 51

Mobile App Considerations

HTML5, Hybrid and Native - Support all your customers
Select a unified mobile app platform for the design, development & deployment of HTML5 & native
apps and support what device your customers or employees use

Feature-Rich Apps with Stunning UX
Reduce your time to market and focus on reducing development cycles with apps are feature-
complete, configurable & extensible

Configurable, Extensible Apps with Universal Integration
Apps built on the a Platform take advantage of open standards, open architecture and unlimited
scope for expansion as your business expands

Comprehensive SLA
Apps are protected from mobile chaos with the industry’s most aggressive SLA covering you for
device & OS updates with rapid support

Services & Partners to Ensure Your Success
From managed services/hosting to professional development, support and knowledge transfer, look
for partners that can lock in successful mobile app development, deployment and management to
ensure your mobile architecture is flexible, scalable and responsive to your business


American Banker Conference Presentation June 2012: Harnessing mobile banking

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American Banker Conference Presentation June 2012: Harnessing mobile banking