Learn how to give value to get value and why it is important when fundraising for your organization.

2. 03/21/10 Developed by Green Grove Group, Inc.

6. The Development Pyramid The Big Picture 03/21/10 Developed by Green Grove Group, Inc. Michael J. Worth. “Elements of the Development Program.” New Strategies for Educational Fund Raising. Westport, CT: American Council on Education/Praeger, 2002, chapter 2.

7. Cost of Fundraising Source: www.supportingadvancement.com 03/21/10 Developed by Green Grove Group, Inc. Method of Fundraising Cost to raise $1 Annual giving program $0.11 to $0.37 Major gift program $.05 to $.10 Corporate gifts program $0.15 to $0.20 Foundation gifts program $0.15 to $0.20 Deferred gifts $0.006 to $0.03 Special events $0.50 of gross proceeds Direct mail acquisition $1.00 to $1.25 Direct mail renewals $0.20

8. How Do We Get There? ($2,000,000 campaign) 03/21/10 Developed by Green Grove Group, Inc. For every gift needed, it shows number of prospects needed at that level and how much money toward the goal is typically raised. Adapted from Fundraising Innovation by Jean Vogel, 2005 Gift Size Number of Prospects Number of Gifts Total Cumulative Total 1,000,000 4 1 1,000,000 1,000,000 100,000 12 3 300,000 1,300,000 50,000 30 10 500,000 1,800,000 10,000 25 10 100,000 1,900,000 0–500 (avg250) 80 40 100,000 2,000,000 Percent of Total Goal 25 - 50 10 - 25 5 – 10 Under 5

11. Statistical Model Total Goal: 6 gifts for $1,000,000 03/21/10 Developed by Green Grove Group, Inc.

14. Questions 03/21/10 Developed by Green Grove Group, Inc. How can we help YOU visualize and design your fundraising goals [email_address] @KontessaT