If you're thinking about a loyalty program for your business, or if you're trying to evaluate or upgrade your current one, this is great first glance checklist to work with.

1. Loyalty Through Mobile: Best Practices

2. What makes a loyalty app great?
Clear Objective: App function is apparent
Incentive: Reason for users to download
Recognizable: Brand standards are upheld
Clean Graphics: Not too busy/overwhelmed
User Friendly Experience: Logical flow

3. Celebrated Loyalty Apps

4. Best Buy: Why it works
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Rewards: 5% back, member only access
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Colour scheme derived from logo
Gamification: In store scavenger hunt

6. Sephora: Why it works
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Customized rewards: Samples kits & variety of offers
Birthday gifts for members
A point for every dollar spent; feels like you get more
User reviews: Harnessing the power of the beauty community

8. Cumberland Farms: Why it works
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Fast, Convenient
Saves 10 cents/ Gallon
Redeemable mobile coupons
Mobile payment integration

10. Famous Footwear: Why it works
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Stronger incentive for members vs. non members
Purchase featured items with a tap
POS coupons

12. Century 21: Why it works
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Clear purpose, user engagement
Augmented reality (AR)
Incentivizes store visit with mystery coupon

14. Starbucks: Why it works
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Turns POS into Point of Engagement
Free drink on Birthday
Earn ‘Stars” for rewards
Store locator
Mobile payment integration

16. Rita’s Italian Ice: Why it works
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7 virtual punches = free italian ice
Facebook login = additional punch
Incentive placed on repeat traffic

18. facebook.com/konradgroup
twitter.com/konradgroup
linkedin.com/konradgroup
instagram.com/konradgroup

19. Sources:
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http://loyalty360.org/loyalty-today/article/best-buys-revamped-loyalty-program-and-the-value-of-mobile-check-in
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http://www.mobilecommercedaily.com/top-10-mobile-loyalty-programs-from-first-three-quarters
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http://bigdoor.com/blog/2013/12/11/top-10-retail-loyalty-programs/
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http://www.computerworld.com/s/article/9246069 Starbucks_hits_1B_in_mobile_payment_revenues_in_2013_analysis_says_
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http://www.famousfootwear.com/rewardsinfo
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http://www.mobilecommercedaily.com/century-21-prioritizes-mobile-in-significant-loyalty-program-pushhyperlink