The Kogod Center for Career Development - along with the Marketing & Communications team - shares tips on how to use social media for your job search and networking. Some information on the social media marketing industry is included as well.

1. MAXIMIZING SOCIAL MEDIAMarch 30, 2010

2. Agenda Why Social Networking? Social Networking Tools LinkedIn Facebook Twitter Social Media Marketing in Practice

3. Why Social Networking? Employers are looking for individuals for have social networking skills In 2008, users spent more time on social networking sites and blogs than personal email! More than 1/3 of employers expect to utilize social networking in 2009-10 recruiting

4. LinkedIn How many of you have a Facebook account? If you do, you must join LinkedIn! Excellent professional networking site Designed to connect you with individuals in your field of interest Over 55 million users in 200 countries Representatives from all Fortune 500 companies represented Source: http://press.linkedin.com

5. Connections, Connections, Connections… The more LinkedIn connections you build, the greater impact of the “network effect” 2nd degree connections – “people who know people that you know” LinkedIn offers several easy ways to expand your connection set Search functionality Importing of contacts from a personal email account

6. Elements of a Strong Profile Summary of your professional experience and skills Specialties Education Work History Recommendations Groups (Kogod, Kogod Alumni) Professional Photo

7. Additional Profile Tips Use headline feature to keep contacts abreast of your search Create a customized URL and public profile Link to Twitter handle Add relevant websites/blog

8. When Can I Use LinkedIn? Career Exploration Informational interviews Job/Internship Search “Getting in front” of your search Following up with an employer Beyond Kogod Networking is a lifelong process LinkedIn provides avenue to continuously cultivate and tap into your network!

9. LinkedIn Company Search Not only can you use LinkedIn to search for individuals of interest, but also companies of interest! Company search gives you access to: Organization new hires Common job titles Employee career paths Demographic information

10. How Can I Get Started? http://grads.linkedin.com Strong LinkedIn profiles of recent graduates Tips on completing your profile, getting connected, and obtaining recommendations Want more? Visit the KCCD!

11. Facebook World’s largest social networking site – over 350 million users Targeted toward more of social use, however still has value for job seeker True value lies in the size and scope of Facebook network

12. Facebook – Useful Tips Utilize “status bar” to your advantage Become a fan of organizations of interest Post your resume to your profile Facebook has a number of useful applications for the job seeker including: Various job search engines Testimonials My LinkedIn Profile Sources: http://www.collegerecruiter.com/career-counselors/2009/04/using_facebook_in_your_job_search.php http://www.keppiecareers.com/2009/04/14/facebook-applications-for-your-job-search/

13. Managing Your “Digital Dirt” Facebook can be an asset in your search, but it can also be a detriment if not used properly Clean up your profile so there is nothing present that you would not an employer to see Review your privacy settings and view your public profile

14. Twitter – An Overview Social networking website that disseminates information through “tweets” Tweets = 140 characters or less Provide a glimpse into what individuals in industries of interest of reading, attending, saying, etc. Utilized by recruiters, executives, professionals, and mentors Source: http://www.twitip.com/leverage-twitter-for-your-job-search

15. Twitter – Getting Started Concept of “following” others and being followed Create a professional Twitter “handle” (i.e. AmitPuri) Use Twitter’s search feature to find individuals and organizations of interest Begin tweeting! Share ideas, articles, links of professional interest Source: http://www.twitip.com/leverage-twitter-for-your-job-search

16. Twitter – Job Search http://www.twitjobsearch.com Site allows you to “follow” agencies/organizations posting jobs (i.e. Washington Post, Simply Hired) Upload your resume! Ability to set up RSS feed for job queries to receive real-time updates

17. Summary/Wrap-Up Social networking is a phenomenon that is here to stay Take advantage of these resources as a means to connect with those you otherwise would not be able to Remember, the majority of jobs are uncovered through networking Need help? Visit the KCCD!

18. Social Media Marketing

19. Fortune 500 Company Case Study:

21. MyStarbucksIdea.com in July 2008

22. 180,000 registered users; 50 ideas implemented

23. 5.7M Facebook fans

24. “Free Pastry Day” last summer

25. Stop spread of misinformation

27. Small BusinessMan Case Study:

29. Host of Wine Library TV, a daily internet webcast with 90,000 viewers

30. In March 2009, signed a 10-book deal with HarperStudio for more than $1M; first book in October

31. Created VaynerMedia consulting firm for personal & consumer branding

34. Social media is cost-effective marketing strategy

35. Allowed them to communicate directly with customers

37. List of 1,000+ places to smoke, with user-generated recommendations and input from Cigar Places, a Web site for cigar enthusiasts

38. Develop an iPhone application to feature cigar-friendly places

40. KannanJayaprakash Interns with IBM He made this video for distribution through social networks to promote Global Pulse 2010.

42. Even playing field

43. Set goals, write a personal mission

44. Position yourself as proficient in a specific skill

45. Keep in touch with your network, build contacts and “social equity”