Big sites as booking.com are taking over the travel industry, the traditional travel industry is suffering, with content marketing they can regain their terrain.

1. Waarom de reissector nood heeft aan content marketing
!
@het_salon

2. Create creative content
people want to see and share

3. We zijn goed bezig, of niet?

5. Want er is een en ander veranderd
zo was het vroeger...

6. zo is het nu...
Spreken we die mensen nog aan met onze klassieke aanpak?

7. schema Lucius

8. Do not despair

9. 78% are still willing
to go to a travel agent

10. But the search starts online

11. We need to attract and host them
with content marketing

12. schema Lucius
© Redrocketmedia

13. content marketing is less disruptive
who still believes these people?

14. it is about talking with people
instead of to them

15. it is about telling
what people are really interested in

16. In fact, some brands were pioneers in
content marketing

17. We have all browsed through these

18. Is what we tell relevant enough?

19. What
we
want
to
tell
!
What
we
should
tell
What
people
want
to
hear

20. What can we tell?

21. Create your own story

22. not like this...

23. Make sure it is real, authentic

24. Claim an emotional domain or niche

25. a common enemy

26. or a common cause

27. Exclusive / curated (make it your own)

28. How can we tell it?

29. owned...

30. ...and paid...

31. ...gets you earned media

32. invest in a relationship, every day

33. content marketing = philosophy

34. @het_salon
www.het-salon.be
Kleindokkaai 17, 9000 Gent
.
09 266 14 18
.
willem@het-salon.be